Alyson Stanfield, Author at Art Biz Success

Amy Evans talks with Cynthia Morris during a painting demo on gallery walk night at the CCI Summit in Breckenridge.

5 Essentials for Face-to-Face Networking for Artists

The value of face-to-face marketing is being drowned out by the cacophony of online marketing advice. I am just as guilty as the next advice-giver, but I’m going to start reminding you more frequently not only to get out of the studio but also to get out from behind your computer and meet real live people.

I recently returned from two days in the mountains for the Colorado Creative Industries (CCI) Summit.

By conference standards, this wasn’t a big one, but it was sold out. Two-hundred creatives under one roof helped each other solve problems, made connections, and exchanged business cards.

We dined together and, in the evening, walked from gallery to gallery like a clan of trick-or-treaters.

It was electric! And it’s not an experience you can duplicate online.

As someone who spends most of her time in front of her computer, I must remind myself what is required of face-to-face networking every time I venture out. Thought I’d share some observations with you.

5 Essentials for Face-to-Face Networking for Artists Read

Quadruple Your Email Subscribers

After struggling for some time with a dearth of subscribers to her email list, Artist Conspiracy member Mary Gilkerson came across two of my old posts/podcasts that helped her turn the corner. See how she did it with a personal invitation

Quadruple Your Email Subscribers Read

Twitter Tweekly for April 15 2012

Be inspired by artists’ stories of success, gain insight into Facebook timelines, and get the inside scoop from the recent Colorado Creative Industries Summit I attended. All in this week’s Tweekly.

Twitter Tweekly for April 15 2012 Read

Bias and Prejudice in the Art World

Two recent discussions have made me think about the dark, unseemly side of the art world. Choose your beef: ageism, gender bias, racism. Hot stuff.

Bias and Prejudice in the Art World Read

Relax! This Blog Post Formula Does the Work for You [Infographic]

Do you struggle with writing blog posts? If you’re like a lot of artists we’ve had in the Blog Triage class, you blog because someone (probably me) told you it was a good idea. But you’ve never really gotten the hang of it. You fight your way through blogging.

Relax! This Blog Post Formula Does the Work for You [Infographic] Read

How a Theme Can Help Revive Your Blog

If your blog needs a jolt, try working on a theme like Carrie Cahill Mulligan’s 17 Days of Green. Themes give you structure. You aren’t always grasping for something to write because you know what your subject will be.

How a Theme Can Help Revive Your Blog Read

The Timing Will Never Be Right

There will never be a “good time” to have an exhibit, approach a gallery, write a grant proposal, or give your first artist talk. You have to make room for your priorities, and we tend to put off things that make us uncomfortable.

You have to make room for your priorities, and we tend to put off things that make us uncomfortable.
I’m not saying my classes and membership program are your priorities. I’m just saying that you need to ask yourself hard questions before you commit – not just to my classes, but to an art career in general.

I’m challenging you to ask yourself if it’s really bad timing or if there’s an underlying fear of what might happen if you take bold steps.

The Timing Will Never Be Right Read

What is an emerging artist?

You may think it unimportant to define, but granting agencies, galleries, and collectors have their own definitions. Every artist, at some point in their careers, will be called an emerging artist by someone. If you ruled the world, how would you define “emerging artist”?

What is an emerging artist? Read

©Ruth Dent, Needles. Lithograph and linocut. 30.5 x 30.5 centimeters.

Fail-Proof Business Advice from 10 Years of Art Biz Coach

Last week, in celebration of my 10-year anniversary at Art Biz Coach, I gave my top 10 pieces of marketing advice from the decade of this newsletter. Today, let’s look at some sound business advice that it pays to review from time to time – another top 10. 10. Proceed with caution when donating your

Fail-Proof Business Advice from 10 Years of Art Biz Coach Read

The 4-Minute Blog Critique

Cynthia Morris and I recently asked for artist-volunteers who wanted a mini blog critique. Many people were eager to get a free advice! The only caveat was that we would share our feedback with the world. This video is a small sampling of what we do in our Blog Triage class.

The 4-Minute Blog Critique Read

Alyson Stanfield