Branding with the Right URL

Pat, my Web guru, sent me this article on choosing the right domain name for your website. Good advice here.

As many of you know, I encourage all artists to use their own names as their brands. After all, art history is a history of individual names, not of company names.

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2 thoughts on “Branding with the Right URL”

  1. Perfect timing. I’m in the process of relooking at my website and one of the big questions I have is whether to stay with my existing domain name or change it to use my name in my domain name.

  2. Alyson B. Stanfield

    Janice, as we discussed, my preference is You can’t get better branding than that! Your name AND your niche in one place.

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