My client, Ellen Soffer, recently attended an event where she was going to meet a lot of people. What to give them, she wondered? I encouraged her to do a “one sheet.” I don’t believe I’ve heard this term used when discussing the components of artist marketing materials, but “one sheets” are used often by […]
Check out this week’s Art Marketing Action newsletter to find out when you should add new contacts to your mailing list and when you shouldn’t. You might also be interested in these resources. Know the U.S. CAN SPAM laws before you send commercial email Get people to sign up for your mailing list Master your
Resources for your artist mailing list Read
I wanted to share with you a lesson I learned at the Post Office the other day in hopes that it might help those of you who are in the same boat as I. I’ve been using these same labels on my envelopes for 5 years or more. Suddenly, they’re no longer acceptable in a
Is the Post Office rejecting your labels? Read
I’m a huge fan of Maruca handmade purses. I just love the tag I found in my latest purchase, which I don’t recall seeing before. First, the front (SOHO–the “name” of this style): Then, the back (click to read the clever copy):
Friendly, funny tags on my new handbag Read
Deanna Wood shares a sneak peek at her well-designed, extremely professional presentation folders–with their contents–for two upcoming/proposed exhibits. Take a look: Waxy Buildup (which also has its own Waxy Buildup blog!) Beyond the Scrapbook Image (c) Deanna Wood.
What do your presentation folders look like? Read
