Websites and Blogs

4 Steps for Saving Money on Your Artist Website

Ready for a new website?

Yes, you could do it yourself by using any of the template sites available. But when you take the step to have a site thoroughly customized to your branding and goals, there are things you can do to lower your monetary investment.

Designers can’t pull together a design from nothing. They need you to do your part.

When you do this, you will save money and have a more harmonious relationship with your designer. Here are four steps to get you started.

Step 1: Research

Look at other artist sites. When you find one you like, deconstruct it to figure out why you’re drawn to it.

When you’re on a site that you find attractive, is it because of …

– Colors?

– Font (styles and sizes)?

– Navigation?

– Layout of pages?

– Text/stories?

– Image sizes?

Also, know which features you want on your site. Do you want a blog? An eCommerce platform? Email sign-up?

You should also be researching your designer in this phase.

4 Steps for Saving Money on Your Artist Website Read

Improve the Visual Impact of Your Email, Blog, and Website

Your emails, blog and website have the potential to engage readers or turn them off.

How can you design your content so that people keep reading and look forward to hearing from you?

You’re creating a composition not only with your art, but also with words and design elements.

It’s an empty wall on which you showcase your work. Let me emphasize that: The focus should be on your art, not on a decorative font, logo, or the colors you choose.

Every decision you make when creating online content should be about elevating the art.

Having said that, you can elevate the art and retain readers’ interest with these tips.

Images Make An Impact

You are so lucky. You sell something that is visually interesting to look at. This is a big plus in today’s world of online marketing because images have become paramount.

Exploit this advantage!

Improve the Visual Impact of Your Email, Blog, and Website Read

Website Wars: Choosing between WordPress, Wix, Weebly, and Squarespace

Website Wars: WordPress vs Squarespace vs Wix vs Weebly

Guest blogger: Kim Bruce

After researching, comparing and gathering information on what you need to know to make a choice between WordPress, Squarespace, Wix or Weebly, I have come to the conclusion that there is no conclusion.

Each of these services has something to offer depending on your needs.

For example, if you’re a hobby artist, a free Weebly site, which includes their paid ads, may suffice.

An artist with little or no computer skills may want a simple drag-and-drop interface, which is available with all services (drag-and-drop themes are available for WordPress).

A professional artist may, and probably should, prefer the power that the WordPress platform offers.

In all honesty, I find it very difficult to compare Squarespace, Wix or Weebly with WordPress the self-hosted version (WordPress.org).

WordPress is different. It’s a robust, scalable, open source (free) application that can be whatever you need it to be.

Website Wars: WordPress vs Squarespace vs Wix vs Weebly Read

Rebranding Art Biz Coach

Behind the Scenes: Rebranding Art Biz Coach

Ta da! We did it!

We have a new look at Art Biz Coach, and I’m using today’s post to give you the inside scoop on how all of the pieces came together.

Back in January, I asked if your brand was missing you because I had concluded, with the help of my mastermind buddies, that my personality was a little absent from the Art Biz Coach brand, especially in the visual manifestation of Art Biz Coach.

So I hired Rachel Dunham of Brand Therapy to work some magic on me. We’ve been working on this for more than two months.

The First Steps to a New Brand

I didn’t pay Rachel $75 to come up with a quick logo. I wanted a much deeper process for a more profound transformation.

Behind the Scenes: Rebranding Art Biz Coach Read

The Gold Mine in Your Artist Blog

Last week I asked on the Art Biz Blog how you’re going to be marketing your art differently now that Facebook Reach is plummeting. It’s tempting to just jump to another social media site. (Google+ anyone?). I would encourage you, as I always have, to build up content on your site first.

The Gold Mine in Your Artist Blog Read

Holly Van Hart’s portfolio of paintings.

Build Your Own Website In 10 Minutes (Not)

Guest blogger Holly Van Hart shares she read in several places that you could “create your own website in 10 minutes” with WordPress. While she never believed it would take 10 minutes, she never imagined it would take 100 hours. Perhaps you can benefit from Holly’s experience. “I already had an art website, a contract with a web hosting service, a domain name, and a blog hosted by Google (Blogger). But my site was 5 years old and needed to be totally overhauled with new, fresh content and current styling. It also needed to be integrated with my blog. . . .

Build Your Own Website In 10 Minutes (Not) Read

Rebecca Finch art

Multiple Websites for Multiple Businesses

Rebecca Finch asks: “I work primarily in fine art paintings, but I also do graphic design and portrait photography. Do I have to create different websites for each?” In I’d Rather Be in the Studio I write: 3 different styles of art = 3 different audiences = 3 times the marketing effort.
I’m sure this probably isn’t what you want to hear, Rebecca, but this is you. You have 3 different businesses and, therefore, 3 different audiences.

Multiple Websites for Multiple Businesses Read

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