Do Any of These Sound Familiar?
- You dread writing about yourself or your art.
- You postpone your writing projects even though you know you need to have them for your marketing.
- You haven't defined (in words) what makes your art different from other artists.
- You'er afraid your message is getting lost in the noise.
I'm Alyson Stanfield.
For 10 years, I served as a museum curator and educator in three different art museums.
That was a long time ago! But it has informed much of what I do – especially when I help artists (you!) relate to potential collectors and new audiences.
I believe that taking the time to develop a richer vocabulary around your art will open more doors than you can imagine.
I understand how people look at and appreciate your art. This understanding is the cornerstone of what you will learn in Magnetic You.
After years of showing my work locally, I'm stepping out of my comfort zone, contacting galleries in other areas for representation. Of course, they asked for an artist bio and résumé. Using your tips as a guide, I was able to create an authentic, interesting bio and list of exhibits.
I feel confident in my art and my credentials presentation with your help.
Paula Christen | PaulaChristen.com
Develop a habit of capturing your stories.
Clarify your brand and the image you want to project to the world.
Use proven techniques to engage with art viewers.
After an email with Alyson, I did what she told me to do. Within 17 hours I sold a painting - as a DIRECT result of what she told me to do. It was so instant, it creeped me out. Thank you, Alyson!!!
Rebecca Finch | RebeccaFinch.com
Why Work with Art Biz Success?
At Art Biz Success, we know that you want to build your confidence as an artist. In order to do that, you need to gain recognition and sell more art. The problem is, you don’t know where to begin. There are so many options that it’s easy to get overwhelmed.
We believe there are many people who are waiting and excited to talk with you about your art. But if you're like many of our students and clients, the words don't come easily. That's why we created Magnetic You.
In this online class, Alyson Stanfield, founder of Art Biz Success, teaches you how to develop a richer vocabulary around your art. She uses the techniques she developed for engaging the public in the art museums where she worked. It all starts with getting comfortable thinking more deeply and writing about your art.
FAQs for Independent Studies
My goal for the work you do in Magnetic You is that …
You commit to the time and process for developing your Magnetic You Package.
You are more confident in how you present your art to the world.
You have the right words ready to promote your art.
You commit to the time and process for developing your Magnetic You Package.
You are more confident in how you present your art to the world.
You have the right words ready to promote your art.
What Opportunities are You Missing Because You Lack Confidence?
When you don't have the words to talk or write about your art, you don't have the confidence necessary to promote yourself or reach out for new opportunities.
Without this vocabulary, you risk staying exactly where you are - without room for advancement.
What's Included in this Independent Study
Magnetic Modules
(video, audio, transcript)
Training Videos
(approximately 10 hours total)
Reusable
System Worksheets
Bonuses
Alyson personally coaches you through these 6 modules in recorded on-demand videos that show you exactly how to nurture the relationships you have while expanding your network and impact beyond the people you already know. You’ll complete assignments and simple but powerful worksheets that will be used (and reused) as building blocks to help you succeed.
Own Your
Story
Owning your story is owning your destiny. Commit to a habit of collecting words and reate a system for capturing your stories.
Write
Your Artist Statement
Create a system for capturing your stories for when you need them.
Begin the process of collecting words using writing prompts.
Refresh Your
Resume, Bio, and About Page
Update your résumé by completing an easy and reusable template. Improve your bio by using stories to differentiate yourself.
Clarify
Your Brand and Image
Establish 2 or 3 words that define your brand and develop a visual style sheet for promoting your brand across print or digital platforms.
Engage
Your Audience
Use questioning strategies to connect people to your art. Program your show–live and online–to engage visitors, and attract more engagement on social media.
Finish Your
Stories
Polish your writing during the editing process (my best tricks). Learn how to proofread your writing–even if you don't have another set of eyes to review it.
FAQs for Independent Studies
You'll also receive
Bonuses
Visual Style Guide
Promotional Material Checklist
Schedule for Updating Your Writing
Would you like to learn alongside others in your artist organization or mastermind group?
We now have special rates for groups of 3 or more. Email us and tell us about your group.