Attract Collectors, Students, Curators, and Gallerists

Starts June 3

Picture this. (No pun intended.)

You find yourself at a swanky gallery or museum opening and someone introduces you to one of the top curators at the museum. She hears you're an artist and asks you to tell her about your art.

Are you able to do so in a single sentence?

Are you able to present yourself as a confident, professional artist?
If there is any hesitation, please join me for this program.

Starts June 3

After years of showing my work locally, I'm stepping out of my comfort zone, contacting galleries in other areas for representation. Of course, they asked for an artist bio and résumé. Using your tips as a guide, I was able to create an authentic, interesting bio and list of exhibits.

I feel confident in my art and my credentials presentation with your help.
— Paula Christen

Sign Up Now

or 2 convenient payments of $139 each

  • Position your art with precise language that helps people make a connection.
  • Clarify your brand and the image you want to project to the world so that there is no confusion from the buyer's perspective.
  • Use proven (and simple!) techniques to engage more art viewers.
  • Be confident in yourself, your art, and your future.
Toni Ruppert photo by Loren Marie

Photo of Art Biz Success Community member Toni Ruppert
by Loren Marie.

What Opportunities Are You Missing Because Your Message Isn't Clear?

When you don't have the words to talk or write about your art, you don't have the confidence necessary to promote yourself or reach out for new opportunities.

Without this vocabulary, you risk staying exactly where you are—without room for advancement.

You need the right words for conversations with collectors, exhibition proposals to curators, and text for grant applications, press releases, your website, and so much more.

Magnetic You Artist Course
  • Commit to the time and process for developing a a package that will make you more attractive to buyers and collectors.
  • Renew confidence in your work and yourself with unprecedented clarity.
  • Find the right words that will roll of your tongue when you need to speak about your art or appear from your fingertips when you write about it.

Photo of Art Biz Success client and Community member Trudi Rice.

I participated in Magnetic You and in the last three weeks have sold five paintings for a total of $9,150 (my net was $5,550). I believe the key was engaging with buyers and inspiring them on how to look at the artwork—like I learned in your program. —Susie Alexander

or 2 convenient payments of $139 each

This Course Includes

4 Live Training + Q&A Sessions

6 Modules
(37 on-demand videos, audios, transcripts)

6 Reusable System Worksheets
because you will repeat these lessons as your work evolves

Community Forum
Communicate with other magnetic artists in a private group inside of our Mighty Networks community

Note: For Summer 2021, the live sessions are a bonus—in addition to the regular on-demand videos, audio, and transcripts.


Promotional Material Checklist

A 2-page list of necessary and possible written and printed matter for promoting your art.

Suggested Writing Schedule

A 1-page document with suggested frequency for updating your written material, including newsletter, résumé, and artist statement.


I'm in an exhibit and the curator requested a statement. I tweaked it and sent it along. Last night she asked for a few added lines specific to my work in the show and the show's themes. What I noticed was that I was more ready to think about and write it because of participating in Magnetic You. Pretty awesome, Alyson! —Christine Shannon Aaron

The Live Sessions

The live sessions are in addition to the recorded lessons. In them, I'll be able to answer questions and provide feedback directly to you as you're doing the work.
All sessions are 4 - 5:15 pm Eastern Time (New York) and recorded.
Convert your time zone

June 3


Let's build some momentum and do the work!

June 24


I'll answer questions and do a few artist statement and bio makeovers.

July 22


I'll answer questions and review some artist marketing materials.

August 5


We'll wrap up with any final questions and teaching based on your progress to this point.

or 2 convenient payments of $139 each

The On-Demand Lessons

1. Own Your Story
Owning your story is owning your destiny. Commit to a habit of collecting words and create a system for capturing your stories.

2. Write Your Artist Statement
Your statement is the backbone of your marketing. Before you can promote your art, you must find the right language to connect with people.

3. Refresh Your Résumé, Bio, and About Page
Update your résumé by completing an easy and reusable template. Improve your bio by using stories to differentiate yourself.

4. Clarify Your Brand and Image
Establish 2 or 3 words that define your brand and develop a visual style sheet for promoting your brand across print or digital platforms.

5. Engage Your Audience
Use questioning strategies to connect people to your art. Program your show–live and online–to engage visitors, and attract more engagement on social media.

6. Finish Your Stories
Polish your writing during the editing process (my best tricks). Learn how to proofread your writing–even if you don't have another set of eyes to review it.

Writing my artist statement was a breeze with your Magnetic You course.Hélène Lindqvist

Alyson Stanfield at her desk

About Alyson

Alyson Stanfield created Magnetic You after seeing so many artists falter on their professional presentation. Her work, especially in this program, is informed by her ten years as a museum curator and educator—working with the public, collectors, and other art world professionals.

Alyson is an art business coach and consultant who works with ambitious artists who want to take control of their careers. She is the founder of Art Biz Success, host of the Art Biz Podcast, and author of I'd Rather Be in the Studio: The Artist's No-Excuse Guide to Self-Promotion.


The A's for your Q's

Aren't these lessons on-demand? Why do I need to sign up now?

Yep! You could sign up anytime and work through the lessons on your own. But what fun would that be? The just-for-summer-added live sessions will help motivate you and provide a little accountability.

Syllabus and Schedule

What technology do I need to watch live?

You can watch the recorded lessons on any device that is connected to the Internet. The live sessions are conducted over Zoom webinar (not the standard Zoom where you can see all participants). I suggest you reboot your computer and close out apps you aren’t using to ensure the best connection.

Can I get personal feedback on my writing?

I plan to provide plenty of feedback on the writing that is submitted in time for the live sessions. However, I can't promise to give feedback to everyone to submits. You will, however, be able to submit any writing for feedback in our private forum.

Will I be able to download everything?

Absolutely! You can download the videos, audio files, transcripts, and bonuses. They are yours to keep forever.

What is your refund policy?

I'm confident that when you go through this process, you'll be able to see that the value far exceeds the price of the investment. However, if you are in any way unhappy with your purchase, just email me within 21 days for a refund.

What is included?

Magnetic You Summer 2021 includes:

  • 6 modules (37 bite-sized videos)
  • Audio recordings
  • 6 reusable system worksheets
  • 4 live sessions + recordings
  • 2 bonuses

Download the syllabus and schedule PDF

I had to give a 5-minute presentation about my art for a class. Because of all the writing that I've been doing through Magnetic You, I was able to put it together a few days early, practiced it, and had it timed out just right. It went very well! In fact, the woman who was sitting next to me (who used to be a CBS anchor and had her own show on NPR for 3 years) leaned over when we were all done and told me she thought mine was the most cohesive and professional presentation! Thank you Alyson!!! —Jackie Perreault

or 2 convenient payments of $139 each