Picture this. (No pun intended.)
You find yourself at a swanky gallery or museum opening and someone introduces you to one of the top curators at the museum. She hears you're an artist and asks you to tell her about your art.
Are you able to do so in a single sentence?
Are you able to present yourself as a confident, professional artist?
If there is any hesitation, please join me for this program.
LESSONS + LIVE SESSIONS
Starts June 3
Photo of Art Biz Success Community member Toni Ruppert
by Loren Marie.
What Opportunities Are You Missing Because Your Message Isn't Clear?
When you don't have the words to talk or write about your art, you don't have the confidence necessary to promote yourself or reach out for new opportunities.
Without this vocabulary, you risk staying exactly where you are—without room for advancement.
You need the right words for conversations with collectors, exhibition proposals to curators, and text for grant applications, press releases, your website, and so much more.
Photo of Art Biz Success client and Community member Trudi Rice.
A 2-page list of necessary and possible written and printed matter for promoting your art.
A 1-page document with suggested frequency for updating your written material, including newsletter, résumé, and artist statement.
The live sessions are in addition to the recorded lessons. In them, I'll be able to answer questions and provide feedback directly to you as you're doing the work.
All sessions are 4 - 5:15 pm Eastern Time (New York) and recorded.
Convert your time zone
Let's build some momentum and do the work!
MODULES 1 - 3 Q&A
I'll answer questions and do a few artist statement and bio makeovers.
MODULES 1 - 5 Q&A
I'll answer questions and review some artist marketing materials.
We'll wrap up with any final questions and teaching based on your progress to this point.
1. Own Your Story
Owning your story is owning your destiny. Commit to a habit of collecting words and create a system for capturing your stories.
2. Write Your Artist Statement
Your statement is the backbone of your marketing. Before you can promote your art, you must find the right language to connect with people.
3. Refresh Your Résumé, Bio, and About Page
Update your résumé by completing an easy and reusable template. Improve your bio by using stories to differentiate yourself.
4. Clarify Your Brand and Image
Establish 2 or 3 words that define your brand and develop a visual style sheet for promoting your brand across print or digital platforms.
5. Engage Your Audience
Use questioning strategies to connect people to your art. Program your show–live and online–to engage visitors, and attract more engagement on social media.
6. Finish Your Stories
Polish your writing during the editing process (my best tricks). Learn how to proofread your writing–even if you don't have another set of eyes to review it.
Alyson Stanfield created Magnetic You after seeing so many artists falter on their professional presentation. Her work, especially in this program, is informed by her ten years as a museum curator and educator—working with the public, collectors, and other art world professionals.
Alyson is an art business coach and consultant who works with ambitious artists who want to take control of their careers. She is the founder of Art Biz Success, host of the Art Biz Podcast, and author of I'd Rather Be in the Studio: The Artist's No-Excuse Guide to Self-Promotion.
FREQUENTLY ASKED QUESTIONS
Aren't these lessons on-demand? Why do I need to sign up now?
Yep! You could sign up anytime and work through the lessons on your own. But what fun would that be? The just-for-summer-added live sessions will help motivate you and provide a little accountability.
What technology do I need to watch live?
You can watch the recorded lessons on any device that is connected to the Internet. The live sessions are conducted over Zoom webinar (not the standard Zoom where you can see all participants). I suggest you reboot your computer and close out apps you aren’t using to ensure the best connection.
Can I get personal feedback on my writing?
I plan to provide plenty of feedback on the writing that is submitted in time for the live sessions. However, I can't promise to give feedback to everyone to submits. You will, however, be able to submit any writing for feedback in our private forum.
Will I be able to download everything?
Absolutely! You can download the videos, audio files, transcripts, and bonuses. They are yours to keep forever.
What is your refund policy?
I'm confident that when you go through this process, you'll be able to see that the value far exceeds the price of the investment. However, if you are in any way unhappy with your purchase, just email me within 21 days for a refund.
What is included?
Magnetic You Summer 2021 includes: