The Sales Page


for Artists

An easy to follow template for writing sales pages that sell your art classes and workshops.



2-part online workshop

Includes worksheets, recordings, and transcripts

After watching this 2-part workshop, you will:

You will also learn from my suggestions for improving real-life sales pages from other artists.

Thank you Alyson for such an informative workshop. You always surprise me with the spot-on material I get from your classes! I thought I could write my own sales pages but I was making every mistake mentioned. After taking this workshop I look forward to writing my sales pages rather than dreading it.
Theresa Grillo Laird

A sales page is a single page on your website where you send potential students to enroll in your courses.

Whether you teach art online or in person, you need a comprehensive sales page for any course you want to promote. It should answer any questions for potential students and make it easy for them to buy.

I’ll be honest. Writing a sales page is a lot of work—especially if you’ve never done it before. And if you don’t have a format to follow, it’s even more frustrating.

It’s hard to know where to begin.

In the Sales Page Blueprint, I walk you through the steps
you’ll need for a sales page that sells your programs.

No more wondering what to include or leave out!

No more guessing!

No more excuses for not getting that course online!

Just $20

You'll receive instant access to the downloadable video and audio recordings from both sessions, handout, notes PDF, transcript of the Q&A, and a reusable sales page template, and bonus How to Ask for Compelling Testimonials.

You can absolutely do this yourself. But I guarantee that the formula I share will save you hours of research time and help you get it right from the beginning. And you won’t need to take the equivalent of a graduate-level course on writing sales pages.

This is a perfect opportunity to write or improve that sales page you’ve been meaning to work on—and to gain experience from watching me tweak sales pages that were submitted by real-life artists like you.

I’ve been teaching online classes since 2003 and have made hundreds of thousands of dollars from my sales pages. I’ve done a ton of research on sales pages and even attended a 2-day $3000 conference to help me write better sales pages.

You don’t need to do that! The format I share in this affordable workshop will give you all you need.

Your Purchase Includes

Video and audio recordings of sessions



How to Ask for Compelling Testimonials

Reusable template for planning your sales page

Handout + Notes

Please note that this workshop does not include:

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You'll receive instant access to the downloadable video and audio recordings from both sessions, handout, notes PDF, transcript of the Q&A, and a reusable sales page template, and bonus How to Ask for Compelling Testimonials.


How to Ask for Compelling Testimonials

Writing testimonials is an art form in itself. Testimonials that are from the heart and demonstrate transformation are the best ones. I'll show you how to ask for these testimonials and improve the ones you already have.

Thank you for offering the Sales Page Blueprint for Artists workshop. Your advice and recommendations really hit home. Now I have new ideas and greater confidence in how to arrange and script my class pages. I especially enjoyed seeing how you, so quickly, transformed some “so-so” sales pages into exciting and alluring pitches. What a talent.
Marjorie Leggitt
Marjorie Leggitt
Alyson Stanfield sitting in a directors chair wearing black sweater

Hi. I'm Alyson Stanfield.

I'm the chief instigator here. 

In 2001 I left my safe job as a director of education at an art museum to pursue work that was more meaningful to me. I didn't know much about building businesses, but I knew how to build websites. (Long story.) 

In this program, you'll get my perspective as a former museum curator and educator about how art is valued by others and also how it is often devalued by the very artists who make it.

I'm the author of I'd Rather Be in the Studio: The Artist's No-Excuse Guide to Self-Promotion, leader of Art Biz Connection community, and the host of The Art Biz podcast.

I love to work with clients with a growth mindset who like to challenge themselves with increasingly prestigious goals and opportunities.

Frequently Asked Questions

What's included with my purchase?

This is one of our top training sessions, delivered live in 2 parts in August of 2020, and is now available on demand. Almost everything taught in this workshop is timeless business advice.
You'll get instant access to more than 2 hours of training directly from art business coach, Alyson Stanfield. Training is delivered as video and audio, and includes full transcripts of the content. The bonus report, How to Ask for Compelling Testimonials is in pdf form.
Everything is available for download so you can keep it forever

Can I get personal feedback on my sales page?

No. This was offered to artists who attended the live sessions. However, you will glean valuable info from the session 2 recording where I reviewed actual artists' sales pages and provided feedback to improve their wording, structure, and delivery. I'm certain this feedback will prove helpful for your pages too!

How soon after purchasing will I receive my product?

Sales Page Blueprint for Artists will be delivered digitally, via the email address you provide at checkout. (Be sure you type in your email address correctly!) It should arrive within 5-10 minutes of your purchase.

*Important! Please check any spam, promotions, or junk folders if you don't see it.

How does an online workshop work?

The live sessions happened on Zoom. Lucky for you, we recorded everything!

All of the digital files are available to you no matter where on this blessed earth you live. Nothing will be sent in the mail to you. It's all ready for you to watch, listen to, and read—at your convenience.

What's the investment?

If you were to hire me to help coach you through these business decisions, you'd pay at least $350/hour.

Access this training and begin to implement changes immediately that could make a big difference in your bottom line.

What's the return/refund policy?

Please make sure you read everything here and understand what you are receiving. We guarantee this online workshop is as described, and we want you to be happy with it. If for any reason you aren't satisfied, we offer a money-back guarantee, no questions asked, if we hear from you within 7 days of purchase. See terms.

Watch, read, listen, and download immediately.


Alyson Stanfield

Please email us with any other questions.

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  • More than 7 strategies for growing your list lists, and why 1 shines above all.
  • How to redirect your energy for better results.
  • How a gratitude practice can help you shift your mindset.

I’ll also give you a peek behind the scenes at our classes and community.

This event is coming up soon. Will you come?