In 2006, I went on vacation, accidentally got into a new gallery while there, and wound up quadrupling my art sales. Over the years I have come to the conclusion that having your work in exactly the right location – a very specific type of place – can change your success as an artist dramatically.
Vacation Leads to Quadrupling Art Sales Read
How do you get rid of an inventory of reproductions, note cards, calendars, or anything else you no longer want to promote and sell? Have a sale! Here are some parameters for structuring your sale. Count your inventory.
Structure a Sale to Unload an Oversized Inventory Read
If you are struggling with the thought of marketing your art – if it seems unnatural to you – I’m going to relieve some of the pressure for you right now.
Stop thinking about selling so much!
You don’t have to be a salesperson or do anything that isn’t natural. All you have to be is confident in your work and enthusiastic about sharing it with others.
You have to believe that what you have is of value to others, even if the value is pure delight.
Think of all the anxiety around sales and selling:
Art Marketing Tip: Share, Don’t Sell Read
A few weeks ago I had a sale of my audio products. I didn’t discount the products themselves. Instead, I bundled them together and added bonuses. If you’re open to creative solutions for selling your art, consider having a bundle sale instead of a discount sale of your products.
Bundling To Increase Your Income Read
Product is a slippery word for many artists to embrace. Deep Thought Thursday: Is art a product? Is your art a product? If not, how is it different from a product?
Even if your sales are good, have you taken time to evaluate your expenses? You may be surprised to learn that venues where you have decent sales don’t necessarily increase your income.
What Is Your Art Business Costing You? Read
The year is half over. Are you halfway through accomplishing your intentions for 2012? Don’t sweat it if you’re not. There’s still time! Just start over. Right here, right now. Let July be a fresh start for you. Let’s talk income goals since this is a business blog.
Restart Your Intentions for 2012 Read
Deep Thought Thursday. There are 2 artists. One is consistently selling more work. What are the 3 primary factors that lead to this artist’s work selling better than the other artist’s?
Why Does One Artist Sell Better Than Another? Read
When someone purchases your artwork, they are obtaining a piece of your creativity, a connection to your talent and vision. By interacting with your audience, you share your creative spirit and set up a memorable connection.
Mana Is the Magic Behind Selling Your Art Read
Artist X has sold 45 original works of art over the past five or six years – on her own – without participating in art festivals. She breaks down the 16 different ways those 45 paintings found new homes.
16 Non-Gallery Sales Avenues from 1 Artist Read
CAN I SEND YOU THE LIST?
Be sure to check all of your email folders to ensure delivery. You’ll also receive my regular news for your art business.
28 Prompts to Shape Your Marketing Message
Get clarity for your bio, statement, media pitches, social media posts, conversations, …
Your Background . Your Approach & Process . Your Audience & Impact . Your Vision & Voice
Free with opt-in.
*You will also receive updates about new podcasts, blog posts, and programs. Opt out anytime.
