business planning

Miwa Gardner emotive watercolor portrait of a woman surrounded by birds and with vine-like markings on her face. The subject is wearing a high-necked garment adorned with intricate gold filigree patterns.

What are you waiting for? The real costs of postponing strategic work in your art business (261)

The daily work of running an art business — making art, posting, responding, shipping — always feels urgent. The strategic work doesn’t. So it waits. But postponing that deeper evaluation isn’t neutral.

There are five specific costs that accumulate when you keep the strategic work on the back burner, quarter after quarter. None of them announce themselves. And that’s precisely what makes them so damaging.

What are you waiting for? The real costs of postponing strategic work in your art business (261) Read

Cindy Rassche ceramic model of a boat

The art business self-assessment every artists should do (260)

Before you can decide what to do next in your art business, you need to know what you actually have. In episode 260 of The Art Biz, I walk through the three-zone framework I use with every private client: Outreach, Presence, and Systems.

It’s a structured self-assessment that gives you a clear, honest picture of where your business stands, so you can stop guessing and start making decisions that actually move things forward.

The art business self-assessment every artists should do (260) Read

Cynthia Mosser gouache painting

5 Timelines to help you plan

Planning ahead can make all the difference in your art business.

In this post, I share 5 essential timelines to help you stay organized and reduce last-minute stress. From publishing a blog post to promoting a solo show, updating your website, and following up with contacts—these timelines give you structure so you can focus more on your art. Use them as-is or adapt them to fit your unique workflow.

5 Timelines to help you plan Read

Decision Making Framework

The artist’s guide to confident decision-making (219)

As an artist, you’re constantly faced with choices—whether to take on a project, collaborate, or invest time in new opportunities.

In this episode of The Art Biz and accompanying post, I walk you through a step-by-step decision-making framework designed to help you evaluate opportunities with clarity and confidence. You’ll learn how to prioritize, set boundaries, and trust your choices so you can move forward with certainty in your art career.

The artist’s guide to confident decision-making (219) Read

Jen McCaw boulder opal ring | on Art Biz Success

Ensuring a profitable art business (96)

Many artists try to make a little money here and there, and then find they no longer enjoy making art after trying to sell it.

The pressure to make money in a business is real. But businesses, by definition, seek profit. Breaking even can only work for so long. This episode of The Art Biz is for you if you’re ready to step up and be the boss of your art business.

Ensuring a profitable art business (96) Read

Christine Aaron Work on Paper

The Art Biz ep. 60: Reclaiming Your Year — Even Now

I’m a planner. If you’ve taken any of my courses, or even read my book, you anticipate that there will be at least one plan involved. Often with every lesson. It doesn’t do much good to learn a bunch of stuff without figuring out how to implement it right away. In fact, that’s more like consuming than learning.

In talking with my students and clients, I know how devastating this year has been. Of course, I didn’t really have to talk with them to know that their plans had been stomped on, but it helps to get the full picture.

The pandemic has wreaked havoc on everyone’s plans. Canceled shows and travel. Shuttered studios and exhibition spaces. The spouse used to leave for work and give you space, but now you’re stumbling over one another. And the kids! Suddenly the kids are at home and you are tasked with the awesome responsibility of their education.

You’re on Zoom all of the time, so that brief sigh of relief you felt for not having to get dressed and put on makeup was short-lived.

In the early days of the outbreak, I encouraged my clients and students to plan just 1 week at a time. We didn’t know what was going to happen. How long things would be closed. I wanted them to control what they could and not worry about months ahead.

We now know that Covid is going to be with us for the foreseeable future. The planner in me said, Okay! Time for a new plan!

The Art Biz ep. 60: Reclaiming Your Year — Even Now Read

The Art Biz ep. 34: Producing an Artist Podcast with Miriam Schulman

Living the artist’s life doesn’t necessarily flow with owning a business—with gaining valuable business skills that help you earn income from your creativity.

But every so often I come across artists who are just as interested in learning about business as they are in being an artist. And I feature them in my interviews on the podcast and blog.

Miriam Schulman is one of those artists. She discovered a gift secondary to her art—a curiosity about how the art business works. Combined with the fact that she loves to talk and ask questions, Miriam found her calling in her weekly podcast, The Inspiration Place.

But it was a lot of work to start, and it’s a lot of work to keep up. If you have ever considered starting a podcast or sharing your story on a podcast, this episode of the Art Biz Podcast is for you.

In this interview you’ll hear about:

  • Miriam’s background in engineering and corporate finance and how she found the courage to transition to a full-time artist.
  • How she promoted her work early on and why she still believes in using a brag book.
  • The teaching spot she created called The Inspiration Place to collaborate with other artist teachers.
  • What gave Miriam the idea to

The Art Biz ep. 34: Producing an Artist Podcast with Miriam Schulman Read

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Consider 44 possible reasons why your art isn't selling.

Cover of free report: When Your Art Isn't Selling
  • External Factors
  • The Work Itself
  • How You’re Showing It
  • The Buying Experience
  • How You’re Connecting
  • How You’re Promoting It

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