As an artist, you thrive on creative expression, but that same impulse can sabotage your marketing. Without a system, your materials end up scattered and confusing for collectors.
The solution isn’t more design tricks. I t’s a brand kit rooted in your identity. In this episode, I explain why identity comes before design, and how a brand kit can build trust while saving you time and energy.
Why Every Artist Needs a Brand Kit (239) Read
The older I get, and the more artists I have the privilege of working with, the clearer it becomes that what works for one artist won’t necessarily work for another. Personal preferences, life circumstances, and individual personalities all shape an artist’s journey.
In this episode of The Art Biz, astrologer and coach Bonnie Gillespie shares how artists can work with their natural wiring instead of against it.
Enoughness, Astrology, and the Artist’s Path with Bonnie Gillespie (215) Read
We are each unique in our gifts and our approach to life and business.
What works for one artist might not be *just* a bad idea for another—it could also be a huge waste of time. Or even damaging.
Since learning Human Design, I’ve changed much of my approach to teaching and coaching to reflect the differences among artists—differences that they were born with. I wanted to share this tool with you.
Every Artist Is Designed Differently and What It Means with Jahje Ives (178) Read
Not content with the status quo, Evita Tezeno aims for recognition by prestigious honors like the Guggenheim and MacArthur Fellowships
She aims for the stars! “Higher than the heavens,” as she put it to me.
And she knows she can’t get there by herself. She needs strong gallery representation and a team of people behind her, and she’ll tell you why. This is the story of an artist who fully appreciates her gallery.
The Art Biz ep. 175: Why I Want Partnerships with Art Galleries with Evita Tezeno Read
Your art is created in the studio. Your brand is created in the minds of others. Your brand exists in the minds of viewers, buyers, collectors, and gallerists.
Above all, knowing your brand (how you want to be perceived in the eyes of others), helps you make decisions. If opportunities aren’t aligned with your brand, you say No.
The Art Biz ep. 133: How You Want to Be Perceived as an Artist with Alexandra Squire Read
Will art sell when it’s focused on the artist’s personal narrative? Sara Lee Hughes is deep into a body of narrative paintings with that is steeped in her personal story.
We discuss the genesis of this body of work (It’s a great story!), how Sara Lee focuses on the long game, how she keeps her ideas, and how she balances motherhood with her studio practice.
The Art Biz ep. 131: Injecting Personal Narrative into Your Art with Sara Lee Hughes Read
This is inspiration for when you feel like your art becomes work and there’s little to look forward to.
Willie talks about the faith he has in his practice as a result of being consistent throughout the years, why he prefers to approach his studio in the spirit of play, and how he uses visualization.
Play tops work, connection tops solitude, and confidence tops fear with Willie Cole (126) Read
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