Intentionality

Discerning Your Direction as an Artist with Marianne Lettieri (234)

Sculptor and installation artist Marianne Lettieri creates poetic, meditative work using salvaged materials and overlooked artifacts.

In this conversation, she shares how she transitioned from marketing to a full-time studio practice, how she defines success, and why clarity and discernment guide her choices. We talk about rejection, community, research, and using what you already have—both in your art and in your business.

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Noelle Phares

What a commitment to audience-building means to Noelle Phares (225)

Noelle Phares built her thriving art business by staying fiercely committed to audience-building.

In this episode (a continuation of episode 224), she shares how she nurtured that audience from the start, why she still prioritizes direct connections over gallery exclusivity, and the systems she put in place to stay focused on making her art. Listen for a masterclass in running an art career with vision, strategy, and heart.

What a commitment to audience-building means to Noelle Phares (225) Read

The Joy in Artist Community and Paring Back Obligations with Ali Cavanaugh (ep. 190)

A follow-up to episode 189, Ali Cavanaugh discusses her thriving Patreon community, the boundaries she established to manage her art demands, the release of her Ali Cavanaugh Portrait Colors Set, and her upcoming retrospective made possible by keeping prized pieces in her private collection.

Ali’s dedication to her patrons and students shines through as she shares insights from the past five years of her career.

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Evita Tezeno

The Art Biz ep. 175: Why I Want Partnerships with Art Galleries with Evita Tezeno

Not content with the status quo, Evita Tezeno aims for recognition by prestigious honors like the Guggenheim and MacArthur Fellowships

She aims for the stars! “Higher than the heavens,” as she put it to me.

And she knows she can’t get there by herself. She needs strong gallery representation and a team of people behind her, and she’ll tell you why. This is the story of an artist who fully appreciates her gallery.

The Art Biz ep. 175: Why I Want Partnerships with Art Galleries with Evita Tezeno Read

two small square painting of bright pink and turquoise stripes by artist Alexandra Squire | on Art Biz Success

The Art Biz ep. 133: How You Want to Be Perceived as an Artist with Alexandra Squire

Your art is created in the studio. Your brand is created in the minds of others. Your brand exists in the minds of viewers, buyers, collectors, and gallerists.

Above all, knowing your brand (how you want to be perceived in the eyes of others), helps you make decisions. If opportunities aren’t aligned with your brand, you say No.

The Art Biz ep. 133: How You Want to Be Perceived as an Artist with Alexandra Squire Read

The Art Biz ep. 26: Creative Placemaking and Public Art with Lynn Basa

Artist Lynn Basa understands the power of art to be a positive force in communities.

She is interested in the varied ways that artists are intersecting with public life. From more traditional “public art” to creative placemaking to socially engaged practice.

I talked with Lynn, author of The Artist’s Guide to Public Art: How to Find and Win Commissions, for the Art Biz Podcast. In particular, we focused on The Corner Project, an art space and community revitalization effort she founded in the blighted neighborhood of her Chicago studio in 2017.

In describing this project, Lynn said, and I paraphrase:

Every single artist … [brings] with them a certain amount of agency and value to wherever they are. They can do so much more. … It’s a paradigm shift that happens in your head where you start realizing that “I have something of value that I can contribute to society at large,” rather than just making an object and hoping it gets sold for enough money and that you can make a living.

You’ll also hear her speak this truth: Art is a billion dollar business, and someone has to do it.

I think you’ll be inspired to think big and make a difference in your community after you listen to this episode.

The Art Biz ep. 26: Creative Placemaking and Public Art with Lynn Basa Read

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