The people who give you their postal and email addresses are your secret marketing weapon. They have trusted you with their information and said they want to hear from you. They’re your Valentines! Pull an arrow from your quiver and aim some love in their direction.
Your contact list is your #1 asset, but you have to nurture it. You must grow it, feed it, and hold it precious. It is from your list that 80% of your sales will come, if you do the work. That’s why I have called the process of list-building “cultivating collectors” since 2002. It’s not “get collectors quick!” or “sell art right now!”
Gentle Persistence Pays Off Read
After struggling for some time with a dearth of subscribers to her email list, Artist Conspiracy member Mary Gilkerson came across two of my old posts/podcasts that helped her turn the corner. See how she did it with a personal invitation
Quadruple Your Email Subscribers Read
Having people unsubscribe from your list may cause an initial moment of panic, but here are 4 reasons to cherish your unsubscribers and turn your initial negative feeling into a positive one.
4 Reasons to Cherish Unsubscribes Read
There is still confusion as to when it’s okay to add someone to your email list. A few weeks ago, I made this distinction: Your contact list is where you store all of the people you know or would like to know. It’s storage. You can safely send postcards and snail mail to anyone on
Is it okay to add people to your email list? Read
What do you wish you would have known years ago about contact lists? Share your successes (and failures) re your contact list.
Your Favorite Tip for Contact Lists < Deep Thought Thursday Read
If you have been ignoring your contact list or relying solely on people to sign up for your email updates with an online form, it’s time to re-commit to nurturing your contacts. Your contact list is where you store all of the people you know or would like to know. It’s storage. You can safely
Stop Waiting for People to Sign Up Read
UPDATED MAY 2018
In the many years since I first wrote this post, options for artist software have come and gone.
These days most of my clients are using the cloud-based Artwork Archive for their art inventory and contacts (buyers, collectors, prospect). It’s a great company that is responsive to artists’ needs. ‘
Say you heard about them from Art Biz Coach.
Contact Management Software for Artists Read
I haven’t said it in awhile, but remember that your contact list is your #1 asset. No one knows the same people you do and people are more likely to buy from you if they know and like you.
Contact Lists: The Basics Read
You don’t get what you don’t ask for and Jill Rosoff wasn’t shy about asking her email subscribers for help. Jill went a step further than most artists do in their messages. She asked the people who most appreciate her art to share it with others who might be interested.
Do your emails provide a call to action? Read
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