Are you a second-career artist? Did you do something else before diving into your art career? If so, your previous life and connections may be more beneficial to your art career than you thought. Keith Murray, Old Glory. Oil on canvas. 36 x 24 inches. ©The Artist Artist Lanie Frick called me this week […]
Include Prior Connections on Your Mailing List Read
Postal rates just went up in the U.S., but that’s no reason to stop sending mail. It’s more important than ever to use regular mail in conjunction with any email messages you’re sending out. Let’s look at some of the reasons why you shouldn’t neglect buying stamps. Deb Schmit, Highland Dreams Oil on canvas,
Don’t Neglect Old-Fashioned Mail Read
It’s February! The month when I (and many others) revert to those days when I used to put Valentine’s Day cards into decorated paper bags that were attached to the backs of elementary classroom chairs. While I no longer stuff greetings into paper bags, I am an easy target for anything with a heart on
Show A Little Love To Your Community Read
Halloween is as good a time as any to spook yourself into action. While I usually try to be reassuring and supportive with these newsletters, I’m here to scare you this week. Boo! What if a collector calls for a commission? Are you ready with your pricing and conditions? Can you say “No, Thank You”
Spook Yourself Into Action Read
David Castle, Elementals, Candied Trees. Watercolor on paper mounted on canvas, 22 x 30 inches. Private collection. (c) The Artist Everyone wants to know the answer to this question. How long should someone remain on your mailing list? Or, more to the point, why should you keep someone on your mailing list after five years
Don’t Shrink Your Mailing List Just Yet Read
It’s time again for my annual Memorial Day issue. This is the day I give you reminders of what you should be doing to build your career and reputation and to sell more art. This is an incomplete list that reflects some truths as I see them at the moment. Remember that you are in
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