Sales & Pricing Archives

When you want to sell more original art (257)

Selling products—giclées, pillows, notebooks—can be a smart move for many artists. But if you’ve been asking yourself how to sell more of your original art, something might need to shift.

This episode draws on a background in museum work to explore what actually gets in the way of selling originals, why the mindset piece matters as much as the tactics, and two practical moves that help you lead with what matters most.

When you want to sell more original art (257) Read

Are you undermining your art’s value? (246)

Where and how you show your art sends signals about its value before anyone looks closely at the work itself. Context shapes perception through venue choices, lighting, labels, and more.

Learn what you can control, what you can’t, and how to be strategic about exhibition opportunities to build credibility and command higher prices.

Are you undermining your art’s value? (246) Read

Remove barriers to buying your art (237)

When buyers fall in love with your art, are you making it easy for them to say Yes? In this solo episode of *The Art Biz*, I talk about how to remove barriers in the buying process—those extra clicks, missing prices, or unanswered questions that cost you sales.

Learn how clarity, ease, and trust turn casual admirers into collectors, and challenge yourself to audit your own buyer’s journey.

Remove barriers to buying your art (237) Read

When the art sales stop: 6 areas to investigate (235)

If your art isn’t selling like it used to—or like you believe it should—you’re not alone. In this episode, I walk you through 6 key areas to investigate when sales are slow.

These insights will help you step back, evaluate what’s working (and what’s not), and move forward with more clarity, confidence, and intention. It’s about perspective, not self-blame.

When the art sales stop: 6 areas to investigate (235) Read

Creating demand for your art: why it matters and how to start (206)

In this solo episode of The Art Biz, I dive into the necessity of creating demand for your artwork in order to achieve a certain level of success—stressing the importance of setting realistic expectations, refining your original artistic voice (key!), and nurturing genuine relationships.

I discuss the balance between ambition and practicality in the art market and offer five essential tips to assess and cultivate demand effectively.

Creating demand for your art: why it matters and how to start (206) Read

Why you should raise the prices of your art and how to do it (177)

Two things are clear when it comes to pricing.

First, it’s a struggle for most artists. And, second, there’s a good chance that your prices are too low.

The difficulty with pricing art is legendary. You’re not the only one who doesn’t have it all figured out.

Fear not! In this post and podcast episode, I give you 5 reasons to raise your prices and then thoughts on how to do it.

Why you should raise the prices of your art and how to do it (177) Read

How to have a sale of your art and feel good about it (167)

Discounting your original work might be unpalatable, but there are reasons for doing so, including the fact that unsold work is taking up space and energy. (Promotion might be a better word than sale.)

In this episode and article, I discuss the psychology and process around having a sale of your art or any products 6 options for structuring it and 3 mistakes you don’t want to make.

How to have a sale of your art and feel good about it (167) Read

How to turn your buyers and collectors into a sales force

Want more help selling your art? You have a sales force right under your nose: Your current buyers and collectors.

The people who loved your art enough to buy it and live with it are your biggest fans, and are probably itching to share your art with their friends, families, and colleagues. It’s your job to make it easy for them. Here’s how.

How to turn your buyers and collectors into a sales force Read