At your opening, it isn’t only your art that’s on display—you are, too. And as the artist, you are a host of the event. Even if the gallery or venue sends the invitations and pours the wine, people are showing up because of you and your art. That makes them your guests. They’ve taken time […]
Deliver Happiness at Your Art Openings Read
Over the past decade, my thinking about artists’ mistakes has evolved. Most aren’t dramatic failures—they’re quiet habits of avoidance. In this updated post, I group the seven biggest mistakes into three themes: mindset, connection, and structure. Each includes a reflection to help you take honest inventory.
These aren’t fatal flaws—they’re invitations to shift. Awareness is the first step toward momentum in your art career.
What You’re Not Doing: 7 Mistakes Artists Make Read
Planning ahead can make all the difference in your art business.
In this post, I share 5 essential timelines to help you stay organized and reduce last-minute stress. From publishing a blog post to promoting a solo show, updating your website, and following up with contacts—these timelines give you structure so you can focus more on your art. Use them as-is or adapt them to fit your unique workflow.
5 Timelines To Help You Plan Read
There are four core beliefs that guide everything I teach—principles that help artists make better decisions, market more effectively, and build thriving careers.
These aren’t quick tips or passing trends. They are the bedrock of everything I do. They’ve been tested over time, refined through years of working with artists, and proven essential to building a thriving art career.
The 4 Core Beliefs That Lead to Art Business Success (216) Read
For more than 16 years I published a weekly newsletter without skipping a single issue for any reason. We’ve had the current system of multiple defined steps in place for many years, so it’s a well-greased machine.
I thought hearing about how we’ve made it work at Art Biz Success might help you create a blueprint for your own newsletter process—even if you do it alone without help. Here goes …
A Blueprint for Producing Your Artist Newsletter Read
Hiring an assistant for the sake of hiring an assistant is just asking for trouble.
You must be very careful about the hiring process and who you let into your studio and office.
I wrote this article immediately upon hiring my first employee, with tips for how I made it happen.
How to Hire An Assistant to Help with Your Art Business Read
Seeing January 1 on the calendar is enough to get almost anyone’s blood pumping.
The thrill of starting fresh! The anticipation of creating new benchmarks and attaining new dreams!
Oh, but wait. There’s a lot of crap that you need to get rid of –stuff that might get in your way if it doesn’t drive you crazy first.
What would it be like if the New Year felt . . . well . . . felt truly new?
A Fresh Start: Actions To Take Before January 1 Read
What good is an email list if you’re not using it? (Answer: No good.)
Neglecting subscribers for months or,yikes!, years, renders your list cold. If you’re ready to commit to staying in touch with the people who asked to hear from you, you might need to reintroduce yourself.
It’s not as difficult as it sounds, but the longer you wait, the bigger the task seems.
How To Warm Up a Cold Email List Read
The word “breakthrough” implies that something has to be destroyed so that something new can be created. Consider what you want to change: What needs to break?
Here are 6 ways to expedite your breakthrough, which all involve disrupting your routine or trying something different. Keep working and be open to possibilities throughout the process.
Work Differently to Facilitate a Breakthrough Read
Do you ever wonder what a regular marketing schedule for your art would look like?
This cheat sheet might be fore you. It’s for everyone who finds comfort in knowing what to do and when.
But it’s not intended to be used out of the box. Sit with it. Play with it. Adapt what works for you.
Most of all, enjoy the journey.
A Cheat Sheet for Your Art Marketing Tasks Read
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