Alyson Stanfield leading an art business workshop
Success for Artists

You probably recognize successful artists when you see them, but have you taken the time to explore the definition for yourself? 

Each student, client, and member of Art Biz Success has his or her own definition for the word. We honor that without emphasizing a particular path.

FOR SOME ARTISTS, SUCCESS MEANS HAVING THEIR ART IN MUSEUM EXHIBITIONS.

FOR OTHERS, IT'S REACHING A CERTAIN INCOME GOAL OR SIMPLY RECOUPING THEIR INVESTMENT IN ART SUPPLIES.

We believe that successful artists are artists who know what they want from their art and work diligently to achieve that.

Artist taking notes at an art business workshop

Successful artists research the available opportunities and identify potential roadblocks—making plans to overcome those obstacles.

Brooke Harker with her painting at an artist mastermind

Successful artists have a consistent studio practice and are interested in gaining recognition and/or selling more of their art.

Artists make friends at an art business workshop

Successful artists also understand that they need a community in which to build their reputation and a community to support them during the process.

Artist Mastermind Artist Mastermind
We invite you to explore our services and join our community of ambitious artists. They are forging their individual paths, taking one step at a time.

About Alyson Stanfield, artist advocate

1991

Straight out of grad school, I served as a liaison to local artists for their exhibition at the museum.

2002

I founded Art Biz Coach after leaving museum work when artists began asking for help with their careers.

2003

I began teaching online classes. So long ago that we first used Yahoo groups to stay in touch!

2004

Art Biz Blog launched! I remember spelling b-l-o-g to artists at workshops who had no idea what I was talking about.  

2008

My book, I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion, was first published and begins to help more artists become successful artists.

2018

Art Biz Coach becomes Art Biz Success, emphasizing the goals we have for each of our students and clients.

35
speaker + workshop events
27
states
I work with
Hundreds
of visual artists every year in my online classes, membership programs, 1-on-1 consultations, and live events.

How I Got Here and What It Means

Art Business Workshop
Museum Curator
4 years

Artists within the community are vital to the health of an art museum.

Museum Educator
6 years

Most people aren’t privy to a visual education. It’s our job to teach them how to look at and appreciate art.

Assistant to U.S. Senator
2 years

One’s success depends on building and maintaining relationships.

Art Collector
25 years

I buy art from artists I meet and like. It never hurts to meet more people and be nice to them. (See some of my collection below.)

Art History MA Degree, University of Texas at Austin
3 years + continuing education

Art history is a history of individuals, not of companies. Get your name out there.

FREE SUCCESS PLAN
Development Alchemy + AIM