I believe that the artist’s life is a calling rather than a business or career.

Still, there is a realization that in order to keep going, you have to pay attention to things like income, expenses, and opportunities.

That’s where I come in.

I am tough. I have high expectations for my artist-clients. But I’m also reasonable and will never ask you to take on more than I believe you’re capable of.

I am experienced. Over the course of the last two decades I’ve worked with thousands of artists, and I believe I’ve heard it all. I’m very clear on who is a good fit for a coaching partnership with me.

I see possibilities in you and for you, and am able to pinpoint the next steps for you to take.

I can help you create reliable business systems that serve as a strong foundation for your growth.

I understand that some things about running an art business are scary, unappealing, or downright repugnant. We’ll hold our noses, pray, and power through them together. And maybe get some therapy in the process.

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Alyson Stanfield sitting in a yellow chair with a white shirt and jeans

It's a good day when ...

My success is tied to your success. It’s a good day when I inspire, encourage, or motivate you to:


My first promise is that I won’t make outrageous promises. I’ve done the hype in the past and it felt icky. As you’ll read if you keep going down the page, I have given up marketing tactics that appeal to your fears. I prefer to be able to look at myself in the mirror, silver hair and all.

I will always tell the truth, but I’ll do my best to be kind in case it might sting.

My second promise is that I promise to be fair.

My third promise is that I promise to listen to understand.

A few of the lovely cards I’ve received from artists over the years. I call it my Wall of Love.

I am a former museum curator and educator. Though I started undergraduate school as a painting major, I preferred art history. My master’s thesis was Milton Avery and Naive Primitivism. Upon its completion, I had hoped to never have to write again, but look at me now. I wrote a book (in 4 editions)!

Before grad school, I worked for a bit in Washington, D.C. as a Senator’s secretary, legislative correspondent, and aide. My picture was on the cover of the NY Times while there!

I am originally from Oklahoma City, and have lived in Colorado with my husband and his-and-her cats since 2002. We love to hike, but the cats prefer to stay at home when we do.

My creative outlets are cooking, baking, gardening, and a bit of fiber art.

You might want to know this.

I am an unapologetic liberal and will speak up when I see injustice or inequality. We’ve been silent too long.

I believe that equal rights are human rights.

I believe that Black and Brown Lives Matter.

I believe that women artists deserve a much bigger place in art history than they have (and should command prices on par with that of their male counterparts). 

I believe that everyone deserves to be heard as long as they will also listen.

I live on land that is part of the traditional territories and ancestral homelands of the Cheyenne, Arapaho, and Ute.

Pronouns: she/her

Human Design: Projector

Myers-Briggs: INFJ

Fascinate: The Talent

Enneagram: 3

Strengths Finder 2.0: Responsibility, Significance, Futurist

Dogs or cats, you asked? Cats all the way.


Kind of important.

In 2021 I took The Ethical Move pledge to run my business with the highest level of ethics. This means …

Rounded pricing

No fear-based marketing

Very low finance fees for payment plans (well under 10%)

The Ethical Move logo | on Art Biz Success
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May I send you this?

I would love to send you my Comprehensive Exhibition Checklist + Timeline. It’s 5 pages of tasks for now, later, and after your show. 

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You’ll also receive my almost-weekly news for your art business.

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