I want you to have support for an entire year as you focus on honing the skills you need to market your art, establish your professionalism, and increase your visibility.

I’m confident I can provide that for you in this program. 

ESSENTIALS for Artist Success

my premier program for marketing your art

For beginning and emerging artists.

It's also for you if you have been neglecting your art business, if you have a new direction, or if you need to reconsider how you have been marketing your art.

By the end of your year, you will have not only accumulated a solid base of knowledge, you will also have put much of it into place—already working for you and boosting your confidence for better business and life decisions.

This might be for you if ...

Essentials for Artist Success isn't for everyone, and I don't want you wasting your money. It could be for you if …

  • You could benefit from some structure for learning more about growing your business.
  • You've been trying this and that when marketing your art, but haven't been consistent in any area. You need a reboot!
  • You feel like you don't have business systems that you can rely on.
  • You are challenged to do any of the following marketing tasks:
    • Find the time to update your marketing material or website.
    • Reach out to new connections or venues and collaborate or discuss showing your work.
    • Make a plan for following up with people who can make a difference in your success.
    • Send a regular email to your list (the very people who have asked to hear from you).
Laura Petrovich-Cheney in her studio | Anna Wistran Wolfe Photography
Laura Petrovich-Cheney in her studio | Anna Wistran Wolfe Photography

I know a whole year sounds like a big commitment, and that’s because it is.

It’s a commitment to your vision.

If you are ready to do it alone, there’s no pressure from me, but it’s my goal to help you make (a lot) more progress than you would on your own.

A whole year to ...

Now open!

$1200 for an entire year

*$1200 or 12 payments of $108

Your 1 year begins whenever you enroll, so there is no such thing as starting late.


I recently had the opportunity to be featured on an online gallery and I was prepared.
Thank YOU for helping me to become the organized artist that I am. There is always more work to do to maintain organization, but your help has been invaluable. 



What's Included in the Essentials Program


Your learning experience includes 3 planning workshops throughout the year: May, September, and January.

May's workshop is The People Plan—a key component to effective art marketing.

value: $300


We know that it's hard to make yourself show up for on-demand learning and then implement what you learn on your own. The accountability from live sessions are the primary reason to sign up for this year-long training. Your questions and challenges are addressed in these 12 labs that follow a curriculum and support the learning modules.

value: $1200



The volume of resources we have for you can be overwhelming (81 learning and bonus modules total 😳). Your year will revolve around themes that need constant massaging in your business to help you stay focused, but the learning material will be there when you need it—even if we're not focusing on that topic as a group.

value: $1690

There's no such thing as missing a live lab, workshop, or gathering because we're always adding them and you'll just catch the next one.

Wanna see what this looks like on a calendar? Learn the topics for the Labs? Download the info packet.

You will have access to

all of my art marketing lessons and tools

in the Essentials program.


I should have started working with you and your Art Biz Success program years ago. I thought I was ready to sell work, but couldn’t put the pieces in order by myself.

While I’m sometimes overwhelmed by the generous material you share, I know that I’ll get there as long as I continue taking baby steps. 



But, wait. There's more.

You also get ...


Twelve months membership in the Art Biz Connection, where members actively engage with one another in our forum hosted by Mighty Networks. My team and I facilitate regular discussions that help you consider what is possible in your art business and life.


Live Zoom sessions with artist mentor Suzanne Gibbs to discuss the challenges and strategies around mindset, productivity, and making. 

On the calendar of events these are noted as studio talks and get it done days.

value: $480

Download the info packet to see the prelminary schedule.

You don't have to do this alone.

I will be your art business coach

for the year.

Alyson Stanfield sitting in a yellow chair with a white shirt and jeans

Hi. I'm Alyson Stanfield.

I'm the author of I'd Rather Be in the Studio: The Artist's No-Excuse Guide to Self-Promotion, the leader of Art Biz Connection community of ambitious and intentional artists, and the host of The Art Biz podcast.

I love to work with clients with a growth mindset who challenge themselves with increasingly prestigious goals. 

One of my superpowers is helping artists create systems that will help their businesses run smoothly. I help you make sense of the many options available  to you and prioritize what will yield the best returns. 

I can't wait to get to know you better.

Alyson Stanfield
My level of commitment and seriousness towards making art and marketing my business have gone up incredibly since enrolling in your program. I see myself laying a solid path to become a successful professional artist in the near future. I am deeply grateful to you for everything.—Vidya Shyamsundar

Get clarity around marketing your art.

$1200 for a whole year

*$1200 or 12 payments of $108

Your 1 year begins whenever you enroll, so there is no such thing as starting late.

2024 Focus




Almost everything you learn, as a beginning or emerging artist, in Establish Yourself Essentials will be used repeatedly in your art marketing and throughout your evolution as an artist.

Watch The Intro/Info Session

Get the tools, strategies, support, and accountability you need for your art business.

$1200 for the whole year

*$1200 or 12 payments of $108

Your 1 year begins whenever you enroll, so there is no such thing as starting late.

Includes HOW TO ASK FOR MORE MONEY FOR YOUR ART (and get it!) Mindset Training


Your well-planned year-long program helped me to engage more intentionally with my supporters and collectors, develop supporting materials that have greater depth and appeal, and implement systems that will be priceless as my art continues to grow.

Your community facilitates and encourages artists to thrive.



Jan-April 2024

To kick off the New Year, we’ll focus on the words, visual style, and messaging you use to promote your art—ensuring that it’s all up to date for the upcoming months.

It will be a time for you to update your writing, whether it’s for your website, social media, or artist submissions using the modules in our learning center.

  • Create or refresh your list of 100 juicy words used in your marketing.
  • Write or refresh your artist statement, résumé, bio, and about page.
  • Develop or update your brand style guide to ensure you’re projecting a consistent identity.
  • Audit your online presence and update where needed.


May-Aug 2024

Put a load of your good energy into making new CONNECTIONS, nurturing relationships, and growing your list because, you know, your best opportunities and new COLLECTORS will always come from your relationships.

  • Identify new conscious connections.
  • Design or refine your customer or collector experience to ensure the best service.
  • Recommit to sending regular email messages to your list.
  • Segment your email list so that you can send targeted messages.
  • Systematize your people management system so that nobody slips through the cracks.

Sep-Dec 2024

Explore all the possibilities for showing, selling, and teaching and prioritize the opportunities that are right for you. 

Consider new challenges that will contribute to your professional growth in 2025 and beyond.

  • Explore and prioritize the venues that represent the next step for your art business and career.
  • Consider collaborations that will increase your list and make a bigger impact.
  • Research alternative venues that give you control and lead to more profit.
  • Enact a system for tracking your opportunities and following up so that nothing slips through the cracks.

Take the mystery out of marketing your art. 

$1200 for the whole year

*$1200 or 12 payments of $108

Your 1 year begins whenever you enroll, so there is no such thing as starting late.



I think of taking a course from you as a little like throwing the I Ching, or reading Tarot… there is something I need to understand being offered to me, and if I tune in with attention, it will be revealed!

I refer to my binder from courses with you on a regular basis, when I need a jumpstart or a new take on tasks. I always find help and encouragement there.



Are you ready for this level of support for your art business?

$1200 for the whole year

*$1200 or 12 payments of $108

Your 1 year begins whenever you enroll, so there is no such thing as starting late.

Please email us with any questions or just to say Hi. Reference “Essentials” in your subject line please.

Scroll to Top

Your Artist Mailing List: Rethinking + Assessing

Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.

Where can we send it? 

To ensure delivery, please triple check your email address.

You’ll also receive my regular news for your art business.

Privacy + Terms