I understand that you don't want to feel pushy or put yourself in a situation that would result in rejection. Your art is so personal to you.
The principles and strategies I teach in Collector Relationship Essentials are the same I used to build Art Biz Success, starting in 2002.
I've helped thousands of artists adopt authentic marketing practices for sharing their art with the right people. My advice is clear: Use your mailing list more effectively and make a plan to increase its size. The more people you know, the more people there are to help sell your art.
Alyson, I owe you so much.
Since taking your course I am so busy and traveling back and forth between Florida and California. My commercial work is through the roof. My fine art business is improving also as my images are much more interesting.
Organize, grow, and use your contact list.
Make a plan to use all available tools for staying in touch with your network.
Follow through with your plan for more opportunities, recognition, and sales.
After an email with Alyson, I did what she told me to do. Within 17 hours I sold a painting - as a DIRECT result of what she told me to do. It was so instant, it creeped me out. Thank you, Alyson!!!
At Art Biz Success, we know that you want to build your confidence as an artist. In order to do that, you need to gain recognition and sell more art. The problem is, you don’t know where to begin. There are so many options that it’s easy to get overwhelmed.
We believe you have a list of people waiting to hear from you and many others who need your art. But if you’re like most artists, you don’t know what to do to take advantage of that network. That’s why we created Collector Relationship Essentials.
In this online class, Alyson Stanfield, founder of Art Biz Success, teaches the people skills she has developed throughout her career as an artist business coach, museum professional, and assistant to a U.S. senator. These strategies have helped thousands of her students and clients nurture authentic, meaningful relationships since 2002.
Connect with your fellow students in a private Facebook group. Share insights, questions, ask for feedback, and give feedback. Make new friends with other ambitious artists who are implementing the same success system.
You are leaving sales on the table when you fail to pay attention to the people who buy art, the people who have asked to hear from you, and the people who are your biggest fans.
Without a system for nurturing relationships, you resign yourself to fewer opportunities.
(video, audio, transcript)
(approximately 3.5 hours total)
Alyson personally coaches you through these 6 modules in recorded on-demand videos that show you exactly how to nurture the relationships you have while expanding your network and impact beyond the people you already know. You’ll complete assignments and simple but powerful worksheets that will be used (and reused) as building blocks to help you succeed.
Expanding your collector base is much easier when you 1) identify the people who are already part of it and 2) develop a reliable system for organizing their information.
Define immediate steps for engaging collectors and students after they sign up for your list or purchase from you.
Your network of relationships is your most valuable asset, so imagine the horsepower behind it when it’s consistently growing. Design a plan to attract people to your list on a daily basis.
Once people get on your list, they expect to hear from you. Nurture your fans with a regular schedule that includes email, mail, and personal touches.
Your relationships with gallerists, curators, collectors, and other artists can buoy your career or they can sink you. You will learn how to steer through each situation, communicate with precision, negotiate, and implement formal agreements.
All of the action you take won’t do any good until you follow up with people and follow through with your commitments. Create a system to follow up with leads, opportunities, students, and sales.