The Artist's Content Compass: Planning Workshop
May 6-8, 2025
Let’s get all of those ideas out of your head and into a plan so you can have more room for your art.
This workshop emphasizes your limited capacity and the need to prioritize the work you do in the studio rather than concerning yourself with the latest tweaks in algorithms.
It’s about being fulfilled—about enjoying the life of an artist and sharing that joy with others. It’s for you if …
- You're overwhelmed by all of the places you’re expected to be online.
- You're confused about where to spend most of your time and energy online.
- You find it difficult to set boundaries around your time – promoting on email and social media can be a time-suck.
- You have so many ideas in your head that you are paralyzed by what to share next. (Alternatively: You need ideas!)
- You don't want to be a nuisance to people who are following you.
Content is … Words and images you use to promote your art.
NEWSLETTERS . PHOTOS . BLOG POSTS . SOCIAL MEDIA POSTS . PODCAST . VIDEOS . ARTICLES
Oops! Sorry you missed this.
But you can still join other ambitious artists in ESSENTIALS for Artist Success. Don’t put this off.
The Artist's Content Compass
Step by Step
- Analyze Recent Content
Review your recent social posts and emails to identify what resonated most—what felt most like you, what you enjoyed creating, what received the most engagement, and where you might shift your focus moving forward.
- Clarify Your Message
Identify content themes that align with your values, your art, and what your audience needs to hear—so you always know what to say. - Plot Key Milestones
Connect your content with important dates, events, and launches. Use your current calendar commitments to anchor your content plan in the rhythm of your life and business. - Organize Your Ideas
Learn to store and access your best content ideas—words and images—so you’re never starting from scratch or digging through your phone for inspiration. - Design a Content Calendar
Using my new Content Collage process, create a flexible 4-week+ schedule that maps out what to post, when, and where. It’s your visual guide to consistent, intentional visibility. - Establish a Weekly Workflow
Build a routine for generating, drafting, and scheduling content with ease. No more guesswork—just a system that fits your creative life. - Hold Yourself Accountable
Implement strategies that ensure you remain committed to and focused on your most critical priorities.
"
During your planning workshop, the pieces fell into place in ways that have eluded me for so long. I let go of my anxiety, I laughed at my constant pursuit of perfection, and I stopped procrastination—maybe because the fears were gone. After digesting the workshop, I immediately got to work doing necessary, but not fun, office catch-up. I was also able to do a projected schedule for blocks of time in the New Year….
The biggest take away? Look for a competent leader to give you guidance, structure, and access to other professional artists.
LESLIE NEUMANN
Live Sessions
This is a WORKshop. You will get the most out of it if you come prepared to work, discuss your progress, share what you like, and get feedback as needed.
Can’t attend live? Block off time to do watch the replays and do the homework in the evenings.
We're planning thoughtfully, not chasing trends.
Oops! Sorry you missed this.
But you can still join other ambitious artists in ESSENTIALS for Artist Success. Don’t put this off.
Your Content Compass is a focused, strategic workshop rooted in thoughtful planning. It’s not about chasing trends—it’s about building a content plan that reflects your art and values.
This workshop isn’t for you if:
- You’re looking for quick-fix social media hacks or shortcuts to “go viral." We focus on authenticity.
- You don’t have a consistent studio practice to support content rooted in your real work. The art must be paramount.
- You aren’t ready to invest time in reflecting and planning your content intentionally.
- You want someone to tell you exactly what to post every day without considering your voice, art, or goals.
- You have no interest in using content as a tool for connection, storytelling, and visibility.
"
I can’t tell you how much the planning workshop helped me out. I continue cutting things OUT of my life in order to be able to focus more on my mental and physical health, studio work and a bigger project. This has been a wonderful course and has made me look at my life so much differently.
It’s been really, really valuable, and I always feel your spirit and presence in my life, cheering me on and urging me forward. You are frequently mentioned in prayer and in my Morning Pages. You are a gift.
JANICE TANTON
You will receive:
PLANNING PREP
Any time you are planning, you have to consider your past results so you can avoid mistakes and build on successes.
A little prep will make your planning go more smoothly.
LIVE SESSIONS
We will meet in three 90-minute live sessions.
All sessions will be recorded and you can download the audio and video recordings, as well as organized notes.
You will download and print a workbook or worksheets to guide you through the formation of your plan.
COMMUNITY
Get feedback on your content plan! You will be invited to try out the Art Biz Connection community for just $1 for your first month. This is where you can connect with our committed members, ask questions, and participate in live sessions with me and our artist mentor.
ACTIONABLE PLAN
When you prepare, watch and read the lessons, and do the homework, you will have an actionable content plan for the next few months and an idea of your content for the rest of the year.
You’ll also know your first steps so you can start navigating your plan immediately.
Through the content planning process, you will …
- Get real about your limited energy, time, and resources.
- Organize your ideas so they're easy to find when you need them.
- Lay out a content structure for the upcoming months and beyond.
- Create a routine and a level of self-accountability so that you can stay on track with your priorities. And, most importantly ...
- Feel peaceful, organized, and in control of a big chunk of your marketing.
Oops! Sorry you missed this.
But you can still join other ambitious artists in ESSENTIALS for Artist Success. Don’t put this off.
Tuesday May 6
LOCATE YOUR TRUE NORTH
Before you can make a content plan, you need to know what kind of content truly reflects your voice and supports your goals. Day 1 is all about clarity—clarity in your message, your audience, and the ideas worth sharing.
- Identify your core content themes
- Begin setting up a system to organize ideas
- Homework: Capture a big picture for the next 12 months
Wednesday May 7
MAP YOUR IDEAS
Now that you know what to say, let’s figure out when and where to say it. On Day 2, you’ll create a flexible content rhythm using my new Content Collage Kit—to support your art and life, without burning out or scrambling last minute.
- Sketch a 6-week content calendar
- Connect your ideas to real dates and events
- Choose your platforms and content types
- Commit to a posting frequency that feels doable
Thursday May 8
FULL SPEED AHEAD
It’s time to turn your plan into action. On Day 3, you’ll build momentum, create content with confidence, and commit to a routine that makes marketing feel less like a chore and more like part of your creative practice. How fun would THAT be?
- Draft and schedule your next posts
- Establish a repeatable weekly planning workflow
- Pick a recurring content feature for ease and consistency
- Troubleshoot your biggest obstacles and keep moving forward
All sessions begin at 2pm US Eastern Time (New York) and are about 90 minutes, including Q&A.
"
Your planning workshop has really helped me zero in on what I’m going to be doing these next three months and I’m so excited by the possibilities.
KAREN PHILLIPS
Hi. I'm Alyson Stanfield.
I appreciate your reading this far on the page. 😉
My planning workshops are created to help you pause—to take a deep breath and step away from the busy-ness so you can work on your busi-ness.
The ultimate goal, always, is your fulfillment as an artist and amplified joy.
I’m the author of I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion, leader of Artist Planning Sessions, and the host of The Art Biz podcast.
I work with clients who have a growth mindset and challenge themselves with increasingly prestigious goals—something I ask of you in my planning workshops. I’d love to help you plan for your future.
Oops! Sorry you missed this.
But you can still join other ambitious artists in ESSENTIALS for Artist Success. Don’t put this off.
Content is … Words and images you use to promote your art.
NEWSLETTERS . PHOTOS . BLOG POSTS . SOCIAL MEDIA POSTS . PODCAST . VIDEOS . ARTICLES
MY GUARANTEE
I promise that if you do this work, you’ll have an actionable plan that you will be able to adopt and adapt at any point in your art career.
FAQs for Planning Workshops
Your planning workshop includes:
- Recordings (audio and video) and chat transcripts (when applicable) from the live training sessions
- Workbook or worksheets to help you map your plan
- $1 trial membership in the Art Biz Connection community forum (optional)
To get personal feedback on your plan …
We hope you’ll join the Art Biz Connection community forum for $1, where my team and I are actively engaged, so that we can all benefit from the dialogue.
You get even more attention, accountability, and resources when you join Essentials, which includes this planning workshop. From May through August we will be implementing Your Content Compass through our focus on Flourishing Online.
Students attending the live sessions benefit from Q&A opportunities.
You have access to the recordings, transcript, and worksheets forever because you can download everything!
This planning workshop is included in my ESSENTIALS for Artist Success marketing program. We hope you join us, but you will also be invited to join at the community level if you’re only looking for connection and structure.
If you are unhappy with your purchase of this live online workshop or its recorded version, you may request a refund within 21 days of the live program or of your purchase date, if purchasing the recording later. No questions asked.
This won’t be offered again in 2025, although we will have another planning workshop in September 2025—also included in Essentials for Artist Success.
I hope you can join me for Essentials! If not, save space in your calendar on September 9-11 for more planning.
"
Attending your planning sessions was one of the most valuable things I’ve done personally or professionally. I had about 45 balls in the air and felt like I was drowning.
Just identifying my projects on paper and then listing out the tasks required for each really helped clear my head. Then applying the project approach with a paper schedule and task list was huge.
I now have a solid plan of attack for my ambitious projects. Several people close to me have commented about how focused and energetic I’ve been since putting my plan into action.
Beth Whitney
May 6-8, 2025
Just $97 for all 3 days
Wait! This is included in my Essentials program, which gives you access to my all of my lessons and 1-year membership. Check out ESSENTIALS.
May 6-8, 2025
Just $97 for all 3 days
Wait! This is included in my Essentials program, which gives you access to my all of my lessons and 1-year membership. Check out ESSENTIALS.
Oops! Sorry you missed this.
But you can still join other ambitious artists in ESSENTIALS for Artist Success. Don’t put this off.
