Action Plan for Shows and Sales

Planning Workshop (On Demand)

Shows and sales are only a means to a greater goal:

Your fulfillment as an artist and, therefore, a happier life.

Because, let’s face it, shows and sales are validation that you’re on the right path and that what you’re doing matters to someone else. 

I wish we could be fulfilled without that outside validation, but we are human beings and humans need connection.

It just so happens that your art is the way you connect with the world. Lucky us!

Elevate your shows. Increase sales. Amplify joy.

This planning workshop is for you if …

The Shows & Sales Planning System

Step by Step

  1. Start by analyzing results from 3 years of shows and sales—use that information to inform your action plans.
  2. Consider 6 strategies and 26 tactics for elevating shows and increasing sales.
  3. Outline your priorities and the individual steps necessary to complete them and finish 2024 in a strong position.
  4. No more delaying. It’s time to go for it! Identify your aspirational types of venues and start naming specific places for shows and sales.
  5. Learn a repeatable and easy-to-follow system for storing all of your opportunities and ensuring you track progress with each one—with the ultimate goal of turning the best opportunity into a project that can yield results.

Never let another opportunity slip through the cracks.

Live September 2024 and for a limited time on demand.

Just $70

This planning workshop for shows and sales is included in Essentials for Artist Success, my comprehensive business-building and art-marketing program. Curious?

"

I am so happy I took your Artist Planning Sessions class last month and I look forward to taking more. They really got me back on track. I haven’t felt this focused and inspired in a long, long time! I needed some structure and organization to get going.

MAI WYN SCHANTZ

artist Mai Wyn Schantz | on Art Biz Success

Live Sessions

This is a WORKshop. It will be successful for you if you come prepared to work, discuss your progress, share what you like, and get feedback as needed. 

🎁 Make a plan to be ready for the holiday hustle 🎁

and a solid start to 2025

Prepare for a hassle-free holiday season.

Live September 2024 and for a limited time on demand.

Just $70

This planning workshop for shows and sales is included in Essentials for Artist Success, my comprehensive business-building and art-marketing program. Curious?

"

I have taken other planning workshops and they have been totally overwhelming and just left me frustrated or freaked out and running in the other direction.

Your workshop was nothing like these and a wonderful, productive experience. Not overwhelming at all! 

I went from skeptical on the first day to completely loving your methods and systems by the last day.  I walked away from it with a plan in hand and a fresh, I can do this attitude.

JANELL MITHANI

You will receive:

Outline Graphic for On-Demand Online Learning Modules

PLANNING PREP

Use my worksheets and handouts to help you prepare before watching the videos or reading the lessons. Bonus money-planning videos if increasing your income is a priority.

You will be able to reuse this process anytime you feel the need for clarity.

Outline Graphic for Productive Connecting Sessions

ON DEMAND

  • 10-Page workbook to guide you through the formation of your plan
  • Training recorded from the live sessions, including Q+A —> video and audio files
  • Complete PDF lessons from the two days (16 tight pages)
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COMMUNITY

You will be invited to try out the Art Biz Connection community for just $1 for your first month. This is where you can connect with our committed members, ask questions, and participate in live sessions with me and our artist mentor.

Worksheet

ACTIONABLE PLAN

When you prepare, watch and read the lessons, and do the homework, you will have a customized plan for your shows and sales.

You’ll also know exactly what your top priorities are so you can start working through your plan immediately.

Through the planning process, you will …

Tuesday September 10

INTENTION FOR THE DAY
PRIORITIZE, DECIDE

2 pm Eastern Time (New York)

Get clear about the common qualities of your best venues for shows and sales.

Decide what your goals will be, and prioritize the strategies and tactics for elevating shows and increasing sales.

90-120 minutes

Wednesday September 11

INTENTION FOR THE DAY
PLAN TO IMPLEMENT

2 pm Eastern Time (New York)

Make a plan, with my guidance, that has dates and deadlines attached. Consider using internal and external accountability.

I will also show how my classes and community can help you find answers and implement your plan.

90-120 minutes

Tuesday September 17

MEMBER OFFICE HOURS
GET QUESTIONS ANSWERED

4 pm Eastern Time (New York)

For members of Essentials and the Accelerator ❧ Drop in for clarity about your plan for shows and sales. Ask questions and get my best answers.

Not a member? Consider joining us in Essentials for workshops, resources, strategies, and accountability.

Est time: 50-75 minutes

Delaying action is delaying results.

Live September 2024 and for a limited time on demand.

Just $70

This planning workshop for shows and sales is included in Essentials for Artist Success, my comprehensive business-building and art-marketing program. Curious?

"

Your planning session has really helped me zero in on what I’m going to be doing these next three months and I’m so excited by the possibilities.

KAREN PHILLIPS

Karen Phillips

Hi. I'm Alyson Stanfield.

I appreciate your reading this far on the page. 😉

My planning workshops are created to help you pause—to take a deep breath and step away from the busy-ness so you can work on your busi-ness. 

The ultimate goal, always, is your fulfillment as an artist and amplified joy.

I’m the author of I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion, leader of Artist Planning Sessions, and the host of The Art Biz podcast.

I work with clients who have a growth mindset and challenge themselves with increasingly prestigious goals—something I ask of you in my planning workshops. I’d love to help you plan for your future.

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Photo of Alyson Stanfield, Art Biz Success

MY GUARANTEE

There’s no promise that you’ll land a gallery or make thousands of dollars. However, I do promise that if you do this work, you’ll have a plan to elevate your show venues and increase your sales—one that you will be able to adapt at any point in your art career.

Ethical Marketing

In 2021 I took The Ethical Move pledge to run my business with the highest level of ethics. This means …

Rounded pricing

Fair and generous refund policy

No fear-based marketing

No outrageous claims for transformation just because you buy from me

Very low finance fees for payment plans (well under 10%)

The Ethical Move logo | on Art Biz Success

FAQs for Planning Workshops

"

Attending your planning sessions was one of the most valuable things I’ve done personally or professionally. I had about 45 balls in the air and felt like I was drowning.

Just identifying my projects on paper and then listing out the tasks required for each really helped clear my head. Then applying the project approach with a paper schedule and task list was huge.

I now have a solid plan of attack for my ambitious projects. Several people close to me have commented about how focused and energetic I’ve been since putting my plan into action.

Beth Whitney

Beth-Whitney

Can I help you finish the year strong?

Live September 2024 and for a limited time on demand.

Just $70

This planning workshop for shows and sales is included in Essentials for Artist Success, my comprehensive business-building and art-marketing program. Curious?

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Registration Open!

If you’ve ever thought about having a sale of your art but didn’t know where to start or are worried about discounting your work, please join me for PROFITABLE PROMOTIONS on November 14. 

It’s for you if you have older inventory to move, you want to generate more income, and you want to use your email list more effectively.

May I send you this?

I would love to send you my Comprehensive Exhibition Checklist + Timeline. It’s 5 pages of tasks for now, later, and after your show. 

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You’ll also receive my almost-weekly news for your art business.

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