July 11, 2019 | Alyson Stanfield

Multi-State Multi-Year Multi-Artist Art Project with Marilyn Artus

Her Flag by Marilyn Artus

In 1920, women–white women, that is–across the United States got the right to vote when the 19th amendment was ratified by ⅔ of the states. The fact that we are coming up on the 100th anniversary of this event did not escape the attention of Marilyn Artus. For years she had been wondering what art project she could possibly do that would be grand enough to match the significance of the occasion.

Then, in 2017, Marilyn attended one of my workshops. At the end of two days of masterminding with like-minded ambitious artists, Marilyn had the outline of her multi-state, multi-artist, multi-road-trip project: Her Flag.

Her Flag includes collaborations with artists and public performances in each of the 36 states that passed the amendment. Her first road trip was in June and included the first four states: Wisconsin, Illinois, Michigan, and Kansas. Her next trip begins on July 13.

Marilyn has scheduled 17 trips over a period of 14 months. At the end, Her Flag will be complete and measure 18-by-26 feet.

It’s an enormous project that involves an incredible amount of logistics and organizing. But Marilyn is up to the task. As she says, she’s psycho-passionate about this project and topic.

I’ve been dying to share this project for awhile and had the thrill of interviewing Marilyn before she left on her first trip. I hope it inspires you to think bigger about what is possible for your art.

June 27, 2019 | Alyson Stanfield

How to Have a Sale of Your Art

Have a sale of your art? It’s possible! But you might also want to run a sale on products such as calendars, note cards, books, catalogs, or prints.

Before we get too deep into the specifics, I acknowledge that having a sale of original work is unpalatable for many artists. Sales are associated with discounts, and this seems like it cheapens the art. I get it!

In this article, I share 7 ways to have a sale (promotion is probably a better word). You will have to decide which is best for original work and which is okay for other items. You’ll also have to decide what feels right so that you don’t regret taking the action.

Stick with me to the end and I’ll share the biggest mistake you can make when having a sale of your art.

Count Your Inventory (Step 1)

Conduct a detailed account of what you have in stock.

How many pieces are there?
What is the monetary value of the inventory? That’s right, total up the value of your inventory.
How many/much would you like to sell? Set a goal!

Nail Your Offer (Step 2)

There are two primary options for a promotion: discounts or bonuses.

June 20, 2019 | Alyson Stanfield

When the Commissions Gig Dries Up with Leslie Neumann

What do you do when one of your major sources of income disappears?

I wish I kept track of how often I have heard this story. It goes something like this.

Artist gets a really juicy gig. Maybe they have a wealthy collector who buys tons of their work to outfit all of their offices and homes (because of course they have more than one). Then the collector is done, dies, or disappears.

Or they have one gallery that is selling their work like hotcakes. Until the gallery doors close or the director skips town because of back taxes owed.

Bottom line: The gig dries up. You have placed all of your eggs in one basket and, due to circumstances beyond your control, what was once reliable income is no longer available to you.

This is what happened to artist Leslie Neumann.

She had a sweet deal going with Firebird Restaurants for more than four years. Their purchases of her original paintings accounted for 50-60% of her income during that period.

And then it stopped. But there’s no need to feel sorry for her! As you’ll hear in this episode of the podcast, Leslie rose to meet every challenge. She does, however, have a cautionary tale.

June 13, 2019 | Alyson Stanfield

How Much Will That Juried Art Show Cost You?

Karen Lynn Link painting

Those in charge of juried art shows have made it stupid easy for you to enter.

Step 1: Upload images.

Step 2: Complete form.

Step 3: Enter credit card and click the submit button.

The wise artist will pause before that last step and ask these questions.

  • Does this show contribute to my goals?
  • What do I want to accomplish by being in this exhibition?
  • Aside from the nominal entry fee, what are the other costs that are involved if my work is selected?

There are many other things to consider, but these are at the top of the list. And it’s the final bullet point that I want to address.

The Costs of a Juried Art Show

You won’t know if a show is worth your financial investment until you do the math.

Back in 2012, an artist sent me an email about a  painting she was sending to a juried art exhibition that would sell for $1200.

She outlined the fees involved as follows,

May 30, 2019 | Alyson Stanfield

Making a Living as an Expat in Paris with Marcus McAllister

Marcus McAllister Art

Have you ever wanted to start over? To move somewhere else and begin a new life?

In 2001 I sold many of my belongings, left my safe job in the art museum, and rented a U-Haul to start my new life in Colorado.

I had no idea what was ahead for me. I only knew that I wasn’t living the life that I was intended to lead. I was suffocating.

It was pretty brave of me to take this step, but I was just moving across the border.

My guest for this episode had a much grander adventure in mind. Twenty years ago, Marcus McAllister packed up his art supplies, flew to Paris, and never looked back.

In this episode, Marcus talks about his decision to live abroad, his sketchbooks, the sources of his income, and the importance of relationships.

Show Notes

In this interview, you will hear about:

  • How Marcus has been scrappy yet intentional about his business and career.
  • His sketchbooks (and why he doesn’t even walk the dog without taking one with him).
  • How Marcus ended up in Paris and transitioned to a  full-time artist, and how his career has changed.
  • The way Marcus overcame the language barrier and presented himself as an artist to find work.
  • Why it’s important that artists own the title of “artist.”
  • The dedication Marcus has to always having a sketchbook on him, with
May 16, 2019 | Alyson Stanfield

Must-Have Website Info That Should Be at Your Fingertips

Your website is a home base for your art business. It’s where you send people to see your work, sign up for your email list, or even buy your art.

In short, you need for it to be up and functioning at its best. All. The. Time.

What would happen if it crashed?

And … Who would you turn to if you needed a quick update to your site because you found out you were being featured in an article? Is that person always available for you?

You may have a great relationship with your web designer and hosting service right now, but you can’t predict what might happen in the future.

I’ve witnessed so many artists get stuck because they were abandoned by their webmasters and have no idea how to access their sites.

Don’t let this happen to you!

Maybe you have a DIY site, but it’s been awhile since you have worked on the backend of it. How do you get there?

You are a savvy artist-entrepreneur, so make sure you have complete control over your Internet presence–even if you are lucky enough to have someone helping you.

You don’t want to leave this to chance. You don’t want to learn later that your life could have been so much easier if only you had a few answers at your fingertips.

What follows is a list with all of the information you need from the people who maintain your sites, even if “the people” is only you.

May 9, 2019 | Alyson Stanfield

Multiply Your Audience and Expand Your Show’s Impact with Jill Powers

We often forget that we’re not alone. It’s easy to do because you spend so much time working by yourself in the studio. But … You don’t have to hold up the weight of a solo exhibition all by yourself.

If you get a little creative, you will find a whole bunch of people who would love to be involved with your show. They would be happy to help you install it, interpret it, and share it with others.

In my former life (a long time ago) I was an art museum curator and educator. This is exactly how we thought about exhibitions in the art museum: holistically.

We never installed the art and only hoped people would come to the museum and understand the work. We spent months discussing—as a team— how we would involve others in the show. How we would help make the art more meaningful to our visitors and, at the same time, increase chance that many more people would see the work.

This is where my guest for this episode of the podcast comes in.

Jill Powers is a sculptor and installation artist who creates art related to ecological issues. For her major exhibitions Jill creates public events designed to educate, delight, and challenge  visitors and viewers. She also seeks unique collaborations with area businesses, organizations, and experts to help support and promote her artistic themes.

In this episode, she describes the many programs she has organized and how she did it. You’ll hear about how she worked with dancers, scientists, and restaurants to expand the reach of the show beyond the walls and pedestals of the galleries. You’ll see how easy it is to multiply your audience when you take this approach.

May 1, 2019 | Alyson Stanfield

How To Be Happier About Running Your Art Business

We all love some parts of our business more than others. I’d be lying to you if I told you that I loved marketing and bookkeeping as much as creating a course.

After doing this work with artists for nearly two decades, I can say with confidence that artists who happily embrace their role as CEO of their business do better than artists who don’t.

This doesn’t mean that you need to fake joy whenever you’re paying bills. It means that you rise to accept the challenge because you know it’s important.

There are ways to be happier about running a business, but first you must decide that this is what you want. As I’ve said many times, not every artist should turn their art into a business. It’s a whole different game when you start asking for money for your art.

But if you choose to go the route of earning money from your art, own it. 

You can be pouty and grumble about all of the hard work, or you can find ways to enjoy the ride.

Which way would you rather go through life?

What Makes Me Happy About Running My Business

Running a successful business means long hours and many sacrifices, but the rewards are unparalleled.

I love that …

I can work anywhere in the world and at any time of my choosing.

I am over-the-moon ecstatic when …

Clients have Aha! moments. When they really get what I’m encouraging them to do or try.

Clients implement and see results.

I connect two clients together who can benefit from collaboration, inspiration, or motivation.

I am blown away when …

April 18, 2019 | Alyson Stanfield

Creative Placemaking and Public Art with Lynn Basa

Artist Lynn Basa understands the power of art to be a positive force in communities.

She is interested in the varied ways that artists are intersecting with public life. From more traditional “public art” to creative placemaking to socially engaged practice.

I talked with Lynn, author of The Artist’s Guide to Public Art: How to Find and Win Commissions, for the Art Biz Podcast. In particular, we focused on The Corner Project, an art space and community revitalization effort she founded in the blighted neighborhood of her Chicago studio in 2017.

In describing this project, Lynn said, and I paraphrase:

Every single artist … [brings] with them a certain amount of agency and value to wherever they are. They can do so much more. … It’s a paradigm shift that happens in your head where you start realizing that “I have something of value that I can contribute to society at large,” rather than just making an object and hoping it gets sold for enough money and that you can make a living.

You’ll also hear her speak this truth: Art is a billion dollar business, and someone has to do it.

I think you’ll be inspired to think big and make a difference in your community after you listen to this episode.