In 2014, Ali Cavanaugh had 11 galleries representing her work throughout the U.S. and even overseas. It was all she could do to paint fast enough to supply these galleries with new work.
What a great problem to have, right? But something wasn’t sitting right with Ali. So she asked each of the 11 galleries to return her work. One by one they sent back what few paintings remained in their inventories.
There was no animosity. Ali greatly appreciated all the work the galleries did on her behalf, but she was no longer satisfied with the status quo.
She had begun to reconsider not just what her business model looked like, but the art itself.
She decided to take control and be very deliberate about her next moves.
In episode 33 of the Art Biz Podcast, you’ll hear about:
- Ali’s first steps as an artist and initial gallery representation.
- Why galleries weren’t interested in work behind glass.
- How Ali took 6 months to teach herself a new watercolor technique and why it was important to do this.
- How Ali used her blog to attract press coverage and