The art biz blog features articles and solo podcast episodes that have substantial articles to accompany them. To reach podcast episodes only, visit The Art Biz page.

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Norma Greenwood oil painting

Creating Demand for Your Art: Why It Matters and How to Start (ep. 206)

In this solo episode of The Art Biz, I dive into the necessity of creating demand for your artwork in order to achieve a certain level of success—stressing the importance of setting realistic expectations, refining your original artistic voice (key!), and nurturing genuine relationships.

I discuss the balance between ambition and practicality in the art market and offer five essential tips to assess and cultivate demand effectively.

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October 3, 2024
Alyson Stanfield

What It Means to Be Fulfilled as an Artist (ep. 200)

I use this milestone 200th episode of The Art Biz to explore the deeper motivations behind artists’ desires for more recognition and sales.

While the external validation that comes with recognition and sales is important, we must remember that the ultimate goal is happiness. It’s about a commitment to your art for a more joyful life. My priority is to help you cultivate meaning through your art.

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August 22, 2024
Sara Conybeer oil painting

Beyond Motivation: Deadlines and Accountability Drive Action (ep. 198)

It’s fun to start a new project, but, if you struggle to stay motivated through completion, the ideas remain good ideas. In this episode of The Art Biz, I reveal strategies for unlocking productivity and success that I have learned for myself and clients. Learn how setting clear deadlines and establishing both internal and external accountability can drive you to conquer procrastination, finish projects, and achieve your professional ambitions.

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August 1, 2024
Peggie Collins painting

Vary Your Marketing Message

There is no reason to be repetitive in emails and social media posts when you promote your art exhibition, event, or class. Hitting a different angle with each message makes it more likely you’ll pique the interest of followers.

I have some ideas for doing just that. Many of these suggestions lend themselves to emails, while others could easily be adapted for social media.

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July 23, 2024
Still life painting by Kathleen Dunphy

Why Many Artist Newsletters Stink (and What To Do About It)

Three words that can revolutionize artist newsletters: Focus! Focus! Focus! The mission of your newsletter should be to engage people and to forge a stronger connection between readers and your art.

There are at least 5 reasons why many artists’ newsletters stink. I give you an example of how to improve yours by focusing on a single artwork.

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July 16, 2024
Sarah Sze exhibition at the Nasher Sculpture Center

The Venue's Responsibilities for Your Art Exhibition

As with any business arrangement, what an art venue agrees to take care for your exhibition will depend on the type of venue.

While non-art venues might leave everything up to the artist, there are certain things you should expect from any art venue. Everything should be discussed and agreed upon in an official signed contract. Here are some things to consider …

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July 8, 2024

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