Long long ago in a land far away, during a time in between undergrad and grad school for my art history degrees, I was an administrative assistant to a US Senator. I wouldn’t know until much later how priceless that experience was.
For starters, it taught me the importance of a mailing list. (It also got me in a photo on the cover of the New York Times. But I digress.)
Why Your List Is Mission Critical
I quickly recognized that my boss’s donor list and the Rolodex on top of my desk (yes, it was that long ago) were the most cherished assets in our office. They were the source of campaign donations, community support, and wise counsel.
Later, as a museum curator and educator, I saw how much we relied on our members and donors for financial support. It was critical to keep them in the fold of the museum’s activities.
I want to make sure you understand just how important a mailing list is.
As I said, lists were indispensable to the Senator and to the three museums where I worked, which is probably why creating a database of names was the first thing I did when I started my business.
I focused on expanding my list by sending a newsletter with useful content every week beginning March 30, 2002.
That was a long time ago. In 2002 artists were hungry for knowledge about building their businesses. And I was fresh out of my work at the art museum, which was a job that required me to produce a great deal of content. That made the transition to writing content for artists easy, and it was relatively easy to attract people to my list because the market and virtual space weren’t saturated at that time.
Those were the good old days.