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For more than 16 years I published a weekly newsletter without skipping a single issue for any reason. We’ve had the current system of multiple defined steps in place for many years, so it’s a well-greased machine.
I thought hearing about how we’ve made it work at Art Biz Success might help you create a blueprint for your own newsletter process—even if you do it alone without help. Here goes …
Here’s to the mothers who are artists. And to the mothers who raise healthy, informed artists who make the world a better place.
To My Mom . . . Who is forgiven for not taking me to museums because she didn’t want me to misbehave in public. (She was probably right.)
I want to talk about something that gets in the way of how you think your art business possibilities: The ladder of success.
I want to help you reframe your daily decisions, actions, and results (or lack thereof)—to embrace the volatility of an artist life. To understand that there will be highs and lows, and that just comes along with the territory. To do this, let’s consider a circle rather than a ladder.
For some artists, being asked why they make art is unfruitful—even debilitating. A better strategy is to focus on the people who will be viewing, talking about, and living with your art.
How does your art make people feel? Bernadette Jiwa says, “People don’t buy why you do something. They buy how it makes them feel.” If you think about it, this, ironically, leads to your Why: Connection.
Your artist mailing list is your most valuable marketing asset. It is the primary tool you use to share your art with the world. It’s your #1 marketing asset.
Let me emphasize that by saying it a different way: There is nothing more important you can do to build your art business and career than to nurture your relationships.
In reality, most artists have 3 mailing lists, not just 1. Here’s what I mean.
I believe in the power of daily affirmations. I first used them a number of years ago to increase my income and it worked. My income shot up 40% that year.
I do not believe that reciting affirmations alone will move the needle. You must have the commitment to your goals in the first place and take appropriate action to move forward.
Try them and adapt to your needs.
Video included.
I would love to send you my Comprehensive Exhibition Checklist + Timeline. It’s 5 pages of tasks for now, later, and after your show.
You’ll also receive my almost-weekly news for your art business.
