Turn intention into consistent action in your art business.
With confidence, clarity, and community.
The clear info on how to run an art business, which was so needed 20 years ago, is now everywhere.
What’s missing is someone to help you make sense of it all. To help you prioritize, guide your decisions, and create the structure needed to move forward. That’s what Essentials is here to do.
We’re not adding more noise to your to-do list. We’re creating a framework where confidence grows through small wins, steady action, and a community that gets it.
This program is currently closed for enrollment. We’ll reopen on December 10.
You can find endless information in books, courses, podcasts, or even by asking AI.
But information alone doesn’t get you unstuck. In fact, all that is available at your fingertips can be overwhelming and might just drive you batty.
Essentials gives you a rhythm, a container, and the guidance to act on what you already know.
FROM SCATTERED TO STRATEGIC
You’re not starting from scratch—you’ve already put in the work.
But without the right structure and support, it’s easy to get stuck in cycles of overthinking, reacting, or falling behind.
Here’s what can shift when you have clear focus, expert guidance, and a rhythm that actually works.
From: Too many ideas, no clear priorities
To: Seasonal planning to guide your next steps
From: Working in isolation and second-guessing every step
To: Steady support from a coach and community of intentional artists
From: Starting strong, then losing steam
To: A structure that helps you follow through—without burnout
From: Feeling like the business is pulling you away from your art
To: A business that supports your art, instead of competing with it
Meet a few of our artists building businesses that support their creative work.
You'll feel at home here if ...
You want your art business to reflect the seriousness of your studio practice
You’ve taken courses or followed advice, yet still find it hard to follow through
You value structure and strategy — and also need space to stay creative
You’re ready to grow your art business without burning yourself out
You’re looking for a thoughtful, supportive community of ambitious artists
Confidence in your art , and in yourself as the CEO of your business, is built through action. Week after week. And it grows faster inside a supportive, human-led community. You don’t need a breakthrough. You need structure, space, and practice.
A seasonal program to help you build real momentum in your art business. Without the overwhelm.
Essentials follows a steady, seasonal rhythm, giving you clear focus without added pressure. Each season, we center our work around a core theme designed to move your business forward. These themes are foundational: always part of your routine, no matter what your current priorities are.
You’ll have structure and shared momentum, along with the flexibility to adapt each strategy to your goals.
JANUARY — APRIL 2025
This season inside Essentials, we’re focused on Steady Confidence.
How you cultivate the mindset that makes everything else possible.
You already know what to do. But knowing and doing are two different things. We’ll address what often stands between them: the internal work that sustains confident action.
Over four months, you’ll move through:
→ Self-Belief (January): Trust who you already are
→ Visibility (February): Show up with intention
→ Worth (March): Honor your value
→ Resilience (April): Stay committed through challenges
You’ll slow down enough to notice your wins, challenge comparison habits, and protect your creative energy. Not through intensity, but through consistent, reflective practices that honor your art and your dreams.
Here's what you'll find inside Essentials for Steady Confidence ...
OWN YOUR YEAR 2026 PLANNING WORKSHOP
Map the upcoming months over three focused days: January 13-15 and recordings.
MONTHLY INTEGRATION CIRCLES
Gather with other members and me to reflect, deepen, and get your questions answered.
LEARNING MODULES
Fill in the holes of knowledge with selected modules from the Art Biz Success vault of lessons.
INTIMATE, NO-FLUFF COMMUNITY FORUM
Find thoughtful connection and needed feedback with other artists who are all in.
EXTRA LIVE SUPPORT
Accomplish your top priorities with the help of additional community gatherings throughout the month.
WEEKLY PROGRESS REPORTS
Get gentle accountability and celebrate your progress within our community forum, every week.
This program is currently closed for enrollment. We’ll reopen on December 10.
BONUS MAGIC!
Because a little extra support can go a long way …
You’ll get early access to a growing collection of custom GPTs.
These AI tools are designed to help you make faster, more confident decisions in your art business, without spiraling down another research rabbit hole.
2 Ways to Pay
EASY MONTHLY PAYMENTS
$112/mo for 12 months ($1344 total)
Yearlong commitment, paid monthly
All live sessions and community
Access to the current seasonal content
Unlock entire vault after 12 payments
PAY IN FULL
$1200
Yearlong commitment, paid in full
No worries about finance fees or missing monthly payments
All live sessions and community
BONUS: Unlock entire vault of lessons immediately
Essentials is designed for sustained growth. You commit to the full year because implementation, clarity, and lasting results don’t happen overnight.
You have changed my life in so many ways. You have helped me build my confidence as an artist and to go after what I want.
I have found that Essentials is exactly what I have needed. I am relearning the basics, updating my systems, meeting other artists, and learning about new elements that are important for my business.
Essentials is teaching me how to combine my art and business and to enjoy both.
I can't tell you how valuable I have found the work to be thus far in Essentials.
I feel like I have such clarity right now on a personal level, and of course, that fuels the art.
I just wanted to reach out and say thanks for all that you do! I'm very happy to be part of the community!
I should have started working with you and your Art Biz Success program years ago. I thought I was ready to sell work, but couldn’t put the pieces in order by myself.
While I’m sometimes overwhelmed by the generous material you share, I know that I’ll get there as long as I continue taking baby steps.
You’ll develop steady confidence, take consistent action, and make visible progress in your art business.
Nope. You just need to have a committed studio practice and be serious about building it into a profitable business.
You don’t need to “do it all” to benefit. ESSENTIALS is structured to support consistent progress, even in a busy life.
Many artists build momentum in just a few hours a week. Just keep in mind that there are no fluff assignments. The suggested practices are all things that artists with businesses should be addressing anyway.
Most live sessions are recorded, and the core content is available on-demand. You can watch or rewatch when it works for you—and you’ll always have access to the community for support.
*Coworking sessions and any breakout groups are not recorded.
While private coaching isn’t included in ESSENTIALS, you’ll have plenty of opportunities to ask questions and get guidance in our live calls and community.
I’m active in our space and here to help you get unstuck.
I also offer private consultations to my students for an additional fee. Just ask!
Yes! You didn’t imagine that, but there is no longer a 1-year option.
Absolutely!
If you find the program isn’t right for you, you can request a refund within the first 3 weeks. No pressure, no hard feelings.
Hi. I'm Alyson Stanfield.
You have big dreams, and I want to help you realize them.
But success doesn’t happen overnight. It comes one step at a time, through small, thoughtful action and real support.
Essentials gives you the structure, rhythm, and encouragement to move forward in a way that honors your art and your energy.
What you learn and implement in Essentials is something you’ll carry with you for a lifetime.
If you’re ready, I’d be honored to work with you.
What You'll Focus On and How It Helps
Set clear priorities so you always know where to focus and stop guessing yourself
Test strategies and refining your approach with thoughtful guidance that keeps you from spinning in circles
Follow a steady rhythm of art business themes that build momentum without sacrificing your creative energy
Get unstuck and move forward using mindset tools, group support, and weekly practices designed to build momentum
Follow through more often because structure and accountability help you finish what you start
Connect with a committed community of artists so you feel seen, supported, and never alone in this work.
“What if this turns into another thing I don’t finish?”
Essentials was designed with that fear in mind.
We keep the rhythm simple, flexible, and grounded in real life. And here’s something I say often: There is no such thing as being behind. You can always re-enter, reconnect, and keep going.
As long as you are learning, implementing, and moving forward, you’re making progress. That’s all you can ask of yourse.f
"
I’m so grateful for this Essentials program!!
By the third week, I came to understand my aspirations as an artist, which has led to clarity and focus.
Being exposed to all the valuable information in your learning center has loosened up my brain, and I’m beginning to see opportunities where before I didn’t.
ANYA ADENDORFF
This program is currently closed for enrollment. We’ll reopen on December 10.
Why postpone potential positive results?
Please email us with any questions or just to say Hi. Reference “Essentials” in your subject line please.
