An intentional path for growing your art business—on your terms.
Essentials gives you the structure, community, and trusted guidance to grow your art business faster—with less second-guessing and more follow-through.
Get live weekly support as you build a business that fits your life and your vision.
Why is it so hard to do this on your own?
MISSING STRUCTURE
Without a clear framework, it’s easy to lose momentum or bounce between ideas without real follow-through.
LACK OF FEEDBACK
Without thoughtful feedback, your ideas go untested—staying in your head instead of gaining clarity, traction, or support.
NO ACCOUNTABILITY
Without shared structure or check-ins, it’s easy to stall out, make excuses, or quietly drift away from your goals.
Here's what happens when you have guidance + momentum.
You stop spinning your wheels and start seeing steady progress.
With just enough structure, regular support, and a creative community to grow with, your goals stop feeling abstract—and start feeling doable. Essentials is designed to help you make that shift, one intentional step at a time.
You'll feel at home here if ...
You want your art business to reflect the seriousness of your studio practice
You’ve taken courses or followed advice, but still struggle to follow through
You see the value in structure and strategy—but need flexibility and creative space
You’re ready to grow—but not willing to burn out doing it
You’re looking for a thoughtful, supportive community of ambitious artists
"
You have changed my life in so many ways. You have helped me build my confidence as an artist and to go after what I want.
I have found that Essentials is exactly what I have needed. I am relearning the basics, updating my systems, meeting other artists, and learning about new elements that are important for my business.
Essentials is teaching me how to combine my art and business and to enjoy both.
ALEX SAX
FROM SCATTERED TO STRATEGIC
You’re not starting from scratch—you’ve already put in the work.
But without the right structure and support, it’s easy to get stuck in cycles of overthinking, reacting, or falling behind.
Here’s what can shift when you have clear focus, expert guidance, and a rhythm that actually works.
From: Too many ideas, no clear priorities
To: Seasonal planning to guide your next steps
From: Working in isolation and second-guessing every step
To: Steady support from a coach and community of intentional artists
From: Starting strong, then losing steam
To: A structure that helps you follow through—without burnout
From: Feeling like the business is pulling you away from your art
To: A business that supports your art, instead of competing with it
Essentials follows a steady, seasonal rhythm—giving you clear focus without overwhelming pressure.
Each season, we center our work around a core theme designed to move your art business forward. These themes are foundational—always part of your routine, no matter your current priorities.
You’ll have structure and shared momentum, with the flexibility to adapt the strategies to your goals.
wrapping up through August 2025
Essentials for FLOURISHING ONLINE
September—December 2025
Essentials for PROFITABLE POSITIONING (detailed below)
January—April 2026
Essentials for CONFIDENT RESILIENCE
Profitable Positioning
SEPTEMBER — DECEMBER 2025
This season inside Essentials, we’re focused on Profitable Positioning—how you present your work, your message, and your value in a way that attracts the right buyers and opportunities.
Because it’s not just about making art. It’s about making sure people get it.
Over these four months, we’ll help you:
Clarify your artist identity so collectors instantly connect
Polish your professional presentation for maximum impact
Talk about value with confidence and ease
Build lasting collector relationships that sustain your art career
Through targeted lessons, labs, and planning sessions, you’ll shape the way others perceive your work—and move toward consistent, confident sales.
This is your season to be seen differently.
Here's what you get during your year in ESSENTIALS ...
3 PLANNING WORKSHOPS
Every season begins with two or three days set aside to work on strategizing for the upcomig months.
12 MONTHLY LABS
Your learning is supported by our monthly gatherings to discuss the content focus. All questions answered!
80+ LEARNING MODULES
Honestly, we lose track because lessons are being updated or added every week during a season—and presented live.
NO-FLUFF COMMUNITY FORUM
Connect with like-minded artists around the world who are committed to their studio practice while growing their art businesses.
EXTRA LIVE SUPPORT
We have additional community gatherings throughout the month to help you accomplish your top priorities.
WEEKLY PROGRESS REPORTS
We celebrate your accomplishments and challenge you to set goals for the upcoming week. Every. Week.
I know a comprehensive program like this sounds like a big commitment—and it is.
It’s a commitment to your vision and to the future you want for your art and your life.
If you feel ready to keep going on your own, there’s no pressure from me.
But if you’re ready for more support, more momentum, and more follow-through—Essentials is here to help you make far more progress, and do it faster, than you would alone.
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I can’t tell you how valuable I have found the work to be thus far in Essentials.
I feel like I have such clarity right now on a personal level, and of course, that fuels the art.
I just wanted to reach out and say thanks for all that you do! I’m very happy to be part of the community!
NAN DAWKINS
1 Year :: 2 Ways to Pay
EASY MONTHLY PAYMENTS
$112/mo for 12 months ($1344 total)
Yearlong commitment, paid monthly
All live sessions and community
Access to the current seasonal content
Unlock entire vault after 12 payments
PAY IN FULL
$1200
Yearlong commitment, paid in full
No worries about finance fees or missing monthly payments
All live sessions and community
BONUS: Unlock entire vault of lessons immediately
Essentials is designed for sustained growth. You commit to the full year because implementation, clarity, and lasting results don’t happen overnight.
You don’t have to do this alone.
I will be your art business coach
for the entire year.
Hi. I'm Alyson Stanfield.
I’ve worked with thousands of artists over the past 20+ years—through courses, retreats, books, and my podcast—helping them clarify their voice, refine their systems, and grow thriving businesses around their art.
I love working with artists who embrace a growth mindset and challenge themselves with increasingly ambitious goals.
One of my strengths is helping artists create systems that support their creativity and keep their business side running smoothly—from planning and marketing to follow-up and long-term strategy.
Here are four principles that guide all of my work:
- The Art Must Come First
- Your Art Doesn’t Speak for Itself—You Must Learn to Communicate Clearly About It
- Your Network is Your #1 Marketing Asset
- Business Systems Help You Grow Faster, Save Time, and Elevate Your Professionalism
Essentials is where I help you live these out—in a way that’s sustainable, strategic, and personal.
I can’t wait to get to know you and your art.
What You'll Be Doing
Setting priorities and making plans at the start of each season so you always know where to focus
Testing strategies and refining your approach with guidance that keeps you from spinning in circles
Following a steady rhythm of art business themes that build momentum and create space for deeper work
Getting unstuck and moving forward with business-building challenges, mindset tools, and group energy
Following through more often—with accountability and structure that help you finish what you start
Connecting with a committed community of artists who care about their work as much as you do
How We Want You to Feel
Grounded in your goals with clarity on what matters now, and what can wait
Confident sharing your work and decisions because your strategy aligns with your values
Clear and calm, not constantly reinventing—knowing you have systems that support your energy
Motivated by progress, not pressure because you’re moving at a sustainable pace
Free to be both structured and intuitive—understanding there isn’t a right or wrong way to grow your art business
Seen, supported, and never alone because you’re surrounded by thoughtful artists walking the same path
"
I should have started working with you and your Art Biz Success program years ago. I thought I was ready to sell work, but couldn’t put the pieces in order by myself.
While I’m sometimes overwhelmed by the generous material you share, I know that I’ll get there as long as I continue taking baby steps.
KATHY ELLIOTT
Artists who fully engage with ESSENTIALS report greater clarity, confidence, and momentum. You’ll have a better grasp of what you want, how to get it, and what systems support your growth over the long term.
We have artists of varying levels because … here’s the thing … What you learn in ESSENTIALS is, well, essential. It’s stuff you will use throughout your career. As you grow, your approach just becomes more sophisticated.
Essentials is designed for artists who are serious about their practice and ready to treat their business with intention. Whether you’re emerging or established, what matters is your mindset and your willingness to show up.
You don’t need to “do it all” to benefit. ESSENTIALS is structured to support consistent progress, even in a busy life.
Many artists build momentum in just a few hours a week. You’ll be encouraged to create a plan that fits your season.
Most sessions are recorded, and the core content is available on-demand. You can watch or rewatch when it works for you—and you’ll always have access to the community for support.
*Coworking sessions and any breakout groups are not recorded.
While private coaching isn’t included in ESSENTIALS, you’ll have plenty of opportunities to ask questions and get guidance in our live calls and community.
I’m active in our space and here to help you get unstuck.
I also offer private consultations to my students for an additional fee. Just ask!
ESSENTIALS is for artists who are ready to take their work seriously—and that takes time. That’s why it’s a 12-month program. You’ll grow more with the support and structure of a full year.
If this format won’t work for you, please email us with your needs and we’ll see what we can find for you.
Absolutely!
If you find the program isn’t right for you, you can request a refund within the first 3 weeks. No pressure, no hard feelings.
"
I’m so grateful for this Essentials program!!
By the third week, I came to understand my aspirations as an artist, which has led to clarity and focus.
Being exposed to all the valuable information in your learning center has loosened up my brain, and I’m beginning to see opportunities where before I didn’t.
ANYA ADENDORFF
Why postpone potential positive results?
Please email us with any questions or just to say Hi. Reference “Essentials” in your subject line please.
