September 15, 2021 | Alyson Stanfield

A Cheat Sheet for Your Art Marketing Tasks

Do you ever wonder what a regular marketing schedule for your art would look like?

Every week I comb through the hundreds of ideas I have for articles because I always find something new. Something that didn’t strike a chord a year ago suddenly calls my name.

I found this request deep in my filing system: I find it helpful to be reminded of what I can do or perhaps really should do on a daily, weekly, monthly, etc. basis.

©Jane LaFazio, Artichoke Family. Watercolor. Used with permission.
©Jane LaFazio, Artichoke Family. Watercolor and color pencil. Used with permission.

The cheat sheet that follows is for Julie and everyone who finds comfort in knowing what to do and when. Here is a simple marketing schedule to follow.

Daily

Read something about art to fill your content well and to be inspired.

Update your status on your Facebook page.

Take your pick: Schedule a few tweets to be sent throughout the day, post an image to Instagram, or add to your Pinterest boards.

Respond to a handful of tweets and status updates from people on your favorite social media channels.

Weekly

Post an article and images of your art to your blog.

Send a few personal emails, notes, or thank-you cards to collectors or others who have been kind to you.

Work a little on your newsletter ideas so that you’re ready to publish on your monthly schedule.

Post to LinkedIn and get up to date with your connections on that site.

Monthly

Send a newsletter or simple message to your entire email list.

Attend an art function or event where you can meet new people and connect with old friends.

Update your list with names of people who want to receive email or regular mail from you.

Review your income goals to see if you’re on track for the year. Step on the gas if you’re behind.

Rorschach drawing by Charlotte Corini
©2013 Charlotte Corini, Homage to Rorschach 8. Pen and ink on paper, 11 x 17 inches. Used with permission.

Bi-Monthly

Check in with your gallerists to see how they’re doing, and how you might be able to help them.

Quarterly

Send postcards to everyone you want to keep your name and art in front of.
Update images and text on your website.

Annually

Review your income goals to see how you did and what you need to add or change for the New Year.

Set realistic, but challenging, goals for the year.

Comb through your entire website to see that the content is fresh and the design looks current.

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This was originally published September 15, 2014 and has been updated with original comments intact.

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