Every artist has a different productivity rhythm.
Some people perform best in the mornings, while others hit their strides late at night.
There isn't a perfect schedule for marketing your art. The only rules are that you do it consistently and with purpose.
The most important rule is that you don't use your peak creative time for marketing.
Peak Creative Time
If you do your best work in the studio in the morning, you should honor that. You shouldn't check email, write blog posts, or
waste spend time on Instagram.
Studio time is for making art.
Without the art, you have nothing to market. Without the art, you are not an artist.
Plan your marketing time around your studio time, but pay attention to your rhythms.
Some people can switch effortlessly between studio and business. They're in the studio in the mornings and at their computers in the afternoons.
Other people need more time to switch gears from creative tasks to business tasks. For them, perhaps studio time is all day Monday, Wednesday, and Friday, and marketing days are Tuesday and Thursday.
Then there are people who need a lot more down time between each, like my friend Ann Cunningham. Her ideal situation, or at least it used to be, is one week in the studio and the next week working on the business and marketing. (I think that has changed for her in recent years.)
None of these approaches is right or wrong—unless you are trying to work against your rhythms.
What is your natural productivity rhythm?
Are you working with it? Or are you fighting it?