In celebration of the 10th anniversary of the Art Marketing Action Newsletter, here are the top 10 marketing advice articles from Art Biz Coach. Includes writing, blogging, exhibiting, and more. What’s #1 ?
Top 10 Marketing Advice Newsletters from Art Biz Coach Read
These are not art marketing strategies: having a website, starting a blog, signing up for Twitter, adding a page on Facebook. My definition of an art marketing strategy is a thoughtful plan for putting your art in front of more people and engaging potential audiences. What strategies are you using to keep your name and
Your Art Marketing Strategy Read
Artists should conduct a marketing review to evaluate methods they are using to sell or gain recognition for their art.
If your ears burn from time to time, it’s because I’ve written down my gratitude for you. I’m thankful for your participation in my online community. That’s mostly what I wanted to tell you today. No big actions this week–just gratitude. I’m grateful . . . That you read my email even when your inbox
One of the sections in my book responds to an excuse I hear artist often make for not promoting their art: I don’t want to bother people. No one wants to bother anyone while we’re promoting our stuff, but we know we have to keep our names out there. I just sent out two large
Marketer’s dilemma: How many email messages are too many? Read
I’ve been reading two books simultaneously: Tribes by Seth Godin (just finished) and The $12Million Stuffed Shark: The Curious Economics of Contemporary Art by Don Thompson. They’re interesting reads–separately and together. Godin speaks of heretics. No, not that kind. He talks about the heretics that try something different and change the world. Don't do what
This is what I’m talking about! Don’t do what other artists are doing. Add a twist! Artist Brian Kliewer likes the “painting a day” phenomenon, but (and this is my take with my words) that’s getting kind of old. We like NEW ideas! Instead of just doing a painting a day, Brian is promoting 100
100 days, 100 paintings, 100 dollars each Read
Janelle Fendall Baglien, president of Studio Art Direct gives artists tips for marketing right now. She says the list is long and to achieve each step could take as long as a year, but urges artists and art-related businesses not to be overwhelmed. Just chip away at it, now, while you have the time. Read
Tips on art marketing in this economy Read
E-marketing is the topic of today’s Art Marketing Action newsletter. Specifically, it’s about uniting all of your e-marketing efforts so that you drive people from your Web site to your blog, and vice versa, and from your newsletter to both places. Check out today’s issue if you haven’t read it already. I also want to
Resources for unifying your e-marketing Read
Keep your friends close, and your enemies closer. –Sun-tzu, Chinese general & military strategist (ca. 400 BCE) This week’s Art Marketing Action newsletter helps you identify your competition. Here are some ways to keep an eye on competitors. Attend openings and events for your competition. Always introduce yourself front and center to the other artists.
Sizing Up the Competition Read
Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.
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