ESSENTIALS for Artist Success
Thank you for checking out my premier art-marketing program—the product of many years in the art business and continued research about what’s relevant to artists today.
I want you to have coaching, strategies, community, and support as you focus on honing the skills you need to market your art, establish your professionalism, and increase your visibility.
I’m confident I can provide that for you in this program.
For beginning and emerging artists.
It’s also for you if you have been neglecting your art business, if you have a new direction, or if you need to reconsider how you have been marketing your art.
You will accumulate a solid base of knowledge and put much of it into place—working for you and boosting your confidence for better business and life decisions.
A Season for Focusing on Shows & Sales
Our focus through December is:
- Making an action plan to keep your goals top of mind.
- Preparing to make the most of opportunities around the holidays—getting organized and avoiding overwhelm.
- Considering new venues for showing and selling your work in 2025 and beyond because you are always moving forward.
See our syllabus below. Just look for the candy cane section
This might be for you if ...
Essentials for Artist Success isn’t for everyone, and I don’t want you wasting your money. It could be for you if …
- You could benefit from some structure for learning more about growing your business.
- You’ve been trying this and that when marketing your art, but haven’t been consistent in any area. You need a reboot!
- You feel like you don’t have business systems that you can rely on.
- You’re struggling to make time to plan for better show venues or increased sales.
I know such a comprehensive program sounds like a big commitment, and that’s because it is.
It’s a commitment to your vision.
If you are ready to do it alone, there’s no pressure from me, but it’s my goal to help you make (a lot) more progress than you would on your own.
With my tools and processes, you will ...
- Improve your art marketing so you are confident sharing your art with others.
- Shore up your business foundation so that you have faith in your decisions.
- Build or revise business systems you can rely on to support your professional and personal growth.
- Expand your professional network because most of your opportunities will come from the relationships you nurture.
- Explore and create opportunities for showing, selling, and/or teaching (because that is ongoing).
Yes! I need this!
OPTION 1: PAY IN FULL
Just $1200 for the whole year
Paying in full immediately unlocks the contents of our vast vault of lessons.
Your 1 year begins whenever you enroll, which might be in the middle of a season. If that’s okay with you, it’s okay with us!
OPTION 2: MONTHLY PAYMENTS
$112/month for 12 months
$1344 total. Gives you access to our current season with full access by the end of your year.
Your 1 year begins whenever you enroll, which might be in the middle of a season. If that’s okay with you, it’s okay with us!
"
LYNN GOLDSTEIN
What's Included in the Essentials Program
3 MULTI-DAY PLANNING WORKSHOPS
Your learning experience includes 3 planning workshops throughout the year: May, September, and January.
You will get immediate access to the on-demand version of Your People Plan—a key component to effective art marketing.
value: $300
12 LIVE LABS
We know that it’s hard to make yourself show up for on-demand learning and then implement what you learn on your own. The accountability from live sessions are the primary reason to sign up for this year-long training. Your questions and challenges are addressed in these 12 labs that follow a curriculum and support the learning modules.
value: $1200
81 ON-DEMAND LEARNING MODULES
The volume of resources we have for you can be overwhelming (81 learning and bonus modules total 😳—all available with full payment). Your year will revolve around themes that need constant massaging in your business to help you stay focused, but the learning material will be there when you need it—even if we’re not focusing on that topic as a group.
value: $1690
There’s no such thing as missing a live lab, workshop, or gathering because we’re always adding them and you’ll just catch the next one.
Wanna see what this looks like on a calendar? Learn the topics for the Labs? Download the info packet.
See FAQs below for more about learning center access.
You will have access to
all of my art marketing lessons and tools
in the Essentials program.
"
I should have started working with you and your Art Biz Success program years ago. I thought I was ready to sell work, but couldn’t put the pieces in order by myself.
While I’m sometimes overwhelmed by the generous material you share, I know that I’ll get there as long as I continue taking baby steps.
KATHY ELLIOTT
But, wait. There's more.
You also get ...
NO-FLUFF COMMUNITY FORUM
Twelve months membership in the Art Biz Connection, where members actively engage with one another in our forum hosted by Mighty Networks. My team and I facilitate regular discussions that help you consider what is possible in your art business and life.
EXTRA LIVE SUPPORT
Live Zoom sessions with artist mentor Suzanne Gibbs to discuss the challenges and strategies around mindset, productivity, and making.
On the calendar of events these are noted as studio talks and get it done days.
value: $480
Download the info packet to see the preliminary schedule.
You don’t have to do this alone.
I will be your art business coach
for the entire year
Hi. I'm Alyson Stanfield.
I’m the author of I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion, the leader of Art Biz Connection community of ambitious and intentional artists, and the host of The Art Biz podcast.
I love to work with clients with a growth mindset who challenge themselves with increasingly prestigious goals.
One of my superpowers is helping artists create systems that will help their businesses run smoothly. I help you make sense of the many options available to you and prioritize what will yield the best returns.
Above all, my coaching emphasizes nurturing relationships in a way that is authentic, comfortable and, frankly, more fun.
I can’t wait to get to know you better.
A Season for Focusing on Shows & Sales
Our focus through December is:
- Making an action plan to keep your goals top of mind.
- Preparing to make the most of opportunities around the holidays—getting organized and avoiding overwhelm.
- Considering new venues for showing and selling your work in 2025 and beyond because you are always moving forward.
OPTION 1: PAY IN FULL
Just $1200 for the whole year
Paying in full immediately unlocks the contents of our vast vault of lessons.
Your 1 year begins whenever you enroll, which might be in the middle of a season. If that’s okay with you, it’s okay with us!
OPTION 2: MONTHLY PAYMENTS
$112/month for 12 months
$1344 total. Gives you access to our current season with full access by the end of your year.
Your 1 year begins whenever you enroll, which might be in the middle of a season. If that’s okay with you, it’s okay with us!
Our Focus
September—December 2024
ESSENTIALS for Shows and Sales
January—April 2025
ESSENTIALS for Getting Organized with Business Systems
May—August 2025
ESSENTIALS for Online Marketing
Almost everything you learn in Essentials for Artist Success, as a beginning or emerging artist, will be used repeatedly in your art marketing and throughout your evolution as an artist.
September—December 2024
The holidays are hard to ignore.
I’ll show you how your art business can thrive during this bustling time of year—finishing the year strong rather than ignoring the opportunities.
September 24
This is our quick start and orientation.
- What to expect in this program, how to make the most of it, and how to find information and get answers.
- Why every artist must include solo shows for their resumés.
- How to stay focused on attracting venues rather than always worrying about approaching them.
October 16
Let’s consider options for increasing sales around the holidays before it’s too late.
- Learn the benefits of doing collection releases (aka “drops”) and get a structure for pulling them off.
- Hosting an open studio is relatively low friction and puts you in total control.
- Showing in restaurants and contributing to fundraisers can be a boon (when done properly).
- You can have a sale of your art and feel good about it.
- Understand the email marketing rhythm for promotions.
November 13
We’ll explore options for making your next step and lining up opportunities for shows and sales in 2025 and beyond.
- Exploring alternative venues because where you show your art is limited only by your imagination (and sometimes your ego)
- Prepare for gallery representation if it’s right for you.
- How to write exhibition proposals for showing your work in new places.
- Consider whether or not museums are for you.
December 11
Now we’re going to talk about next-leveling your results. When you want to expand your audience and influence, consider these options.
- Collaborating with others (not only artists) is a higher form of thinking about your art business and career and yields so many benefits
- Finding just 1 interior designer or decorator who loves your work can make a huge difference in your bottom line.
- Get answers when you need them because you will have access to all of my learning modules, tools, processes, strategies, and associated resources. See FAQs for more about how access works.
- Plan during your 3 planning workshops in May, September, and January.
- Hone strategies and ask questions during monthly Labs.
- Stay focused by following our seasonal themes: your artist brand, expand your network, and explore opportunities for the future.
- Discuss studio ideas and challenges in our monthly Studio Talks.
- Conquer procrastination with the group energy of our Get It Done Days and coworking sessions.
- Connect with other devoted artists in our private Art Biz Connection community.
Are you ready for big growth?
OPTION 1: PAY IN FULL
Just $1200 for the whole year
Paying in full immediately unlocks the contents of our vast vault of lessons.
Your 1 year begins whenever you enroll, which might be in the middle of a season. If that’s okay with you, it’s okay with us!
OPTION 2: MONTHLY PAYMENTS
$112/month for 12 months
$1344 total. Gives you access to our current season with full access by the end of your year.
Your 1 year begins whenever you enroll, which might be in the middle of a season. If that’s okay with you, it’s okay with us!
Download the info packet to see our preliminary schedule.
"
Your well-planned year-long program helped me to engage more intentionally with my supporters and collectors, develop supporting materials that have greater depth and appeal, and implement systems that will be priceless as my art continues to grow.
Your community facilitates and encourages artists to thrive.
GRACE MCCLYMONT
thru Dec 2024
Explore all the possibilities for showing, selling, and teaching and prioritize the opportunities that are right for you.
Consider new challenges that will contribute to your professional growth in 2025 and beyond.
- Explore and prioritize the venues that represent the next step for your art business and career.
- Consider collaborations that will increase your list and make a bigger impact.
- Research alternative venues that give you control and lead to more profit.
- Enact a system for tracking your opportunities and following up so that nothing slips through the cracks.
Jan-April 2025
Start a new year by updating old systems and creating new ones that can support business growth. Disorganization leads to missed deadlines and lost opportunities. It’s time to turn that around. Automate the tedious parts of your business and streamline processes and decision-making so you can spend more time in the studio.
- Clean up your piles and files so that you can quickly find things when you need them.
- Commit to a system for projects and tasks that will keep you focused.
- Document procedures for business (and personal tasks) you will repeat.
- Create, with the help of templates, must-have forms that you will reuse. Think: contracts, email responses, commission procedures, student guidelines.
- Articulate business policies for clear boundaries that allow you to make faster decisions.
May-Aug 2025
Approach your online marketing as an opportunity rather than feeling compelled to do more. It’s a chance to connect with more people, but it doesn’t have to be overwhelming.
Do it your way!
- Audit your online presence to make sure you’re putting your best foot forward.
- Build a content structure so that you always have ideas for sharing (and know where you don’t need to waste your time).
- Select the online channels you want to commit to (and ignore the rest).
- Create a content calendar so you don’t forget the important stuff.
- Leverage the content you create. Why just use it once?
Join now for clarity around your art marketing.
OPTION 1: PAY IN FULL
Just $1200 for the whole year
Paying in full immediately unlocks the contents of our vast vault of lessons.
Your 1 year begins whenever you enroll, which might be in the middle of a season. If that’s okay with you, it’s okay with us!
OPTION 2: MONTHLY PAYMENTS
$112/month for 12 months
$1344 total. Gives you access to our current season with full access by the end of your year.
Your 1 year begins whenever you enroll, which might be in the middle of a season. If that’s okay with you, it’s okay with us!
Download the info packet to see our preliminary schedule.
FAQs
- The year-long Essentials includes the entire contents of our learning center, 81+ lessons; the Shows & Sales season includes the learning modules specific to that topic. Pay in full to access everything immediately.
- Monthly Labs to review and discuss the learning modules.
- The year-long Essentials includes 3 Live planning workshops (September, January, and May); the Shows & Sales season includes the September planning workshop.
- Membership in our community forum with member-connecting sessions, support, and accountability for the duration of your membership.
- Download the info packet and schedule.
If you are unhappy with your purchase of this online program, you may request a refund within 3 weeks of your purchase date. No questions asked.
You have access to the recordings, transcript, and worksheets forever because you can download everything! It will all be on the learning center site until we need to take it down (it happens!), at which time you’ll be notified as long as you do not unsubscribe to our emails.
If you pay in full, you get access to everything immediately. If you pay monthly, your access to the contents of my learning center vault is unlocked as the months roll along.
You have access to our Art Biz Connection community for the duration of your learning program (1 year for the full Essentials and through December 2024 for the Shows & Sales season on its own).
If you’re like me, you probably want to know how much time this will take. 😉
The truth is it will take as much time as you allow. That’s why I will encourage you to create a learning plan for the class—with my guidance. Then use our weekly progress reports for accountability.
You will never be able to consume all of the learning modules, implement them, and participate in the live gatherings. Dip your toes into what is available and see what works for you.
You have to approach this as a time for learning in order for it to be beneficial. It won’t work if you just spend money and hope it’s going to rub off on you.
But I’m asking you to review the on-demand learning modules before each Lab so we can discuss them. You should set aside a couple of hours for that. And more if you have more work to do in a particular area.
Personal feedback sessions and private coaching is not included.
I do respond to questions during our live Labs on Zoom and am very active in community discussions.
Please see this page if you are interested in private coaching.
"
I think of taking a course from you as a little like throwing the I Ching, or reading Tarot… there is something I need to understand being offered to me, and if I tune in with attention, it will be revealed!
I refer to my binder from courses with you on a regular basis, when I need a jumpstart or a new take on tasks. I always find help and encouragement there.
ANDIE THRAMS
OPTION 1: PAY IN FULL
Just $1200 for the whole year
Paying in full immediately unlocks the contents of our vast vault of lessons.
Your 1 year begins whenever you enroll, which might be in the middle of a season. If that’s okay with you, it’s okay with us!
OPTION 2: MONTHLY PAYMENTS
$112/month for 12 months
$1344 total. Gives you access to our current season with full access by the end of your year.
Your 1 year begins whenever you enroll, which might be in the middle of a season. If that’s okay with you, it’s okay with us!
Please email us with any questions or just to say Hi. Reference “Essentials” in your subject line please.
