Don’t write your artist statement for someone else. Do it for yourself. Don’t write your artist statement because you have to. Do it because you will grow and learn. Don’t write your artist statement and then forget about it. Do it so that you fully embrace the words. Your self-promotion efforts get much easier once […]
16 Ideas for Repurposing Your Artist Statement Read
Making art is all about you and what you have to say to the world. Marketing your art isn’t about you. Marketing is about your audience and potential audience. When you’re actively engaged in promoting your art, the tools you use are less important than the end result. You’re aiming to connect with others. It’s
Marketing Isn’t About You Read
Artists often write to me just as they’re ramping up their promotional efforts a month or two out from their exhibition opening or special event. They’re looking for help. I can help, but they’ve really waited too long. If you know you have an event, exhibition, class, gallery talk, or workshop coming up, don’t put off your marketing. Start your promotions right now.
Start Promoting Your Exhibition Now, Part 1: Describe It Read
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