Seeking Gallery Representation

Many artists I encounter are pinning all of their hopes on getting into a gallery. Most of them are adopting this outlook prematurely. In other words, they aren’t even close to ready for galleries.

This leads to unhealthy expectations, which only results in disappointment and a sense of failure.

Don’t get me wrong. I think galleries are a great way to go for some artists, but you must be realistic about the process. You have to understand what’s required for getting and keeping gallery representation.

With that in mind, here’s a checklist of what you’ll need before you start approaching galleries.

This isn’t a guide for actively approaching galleries, only for your preparedness.

Your Mindset

1. Learn patience.

Gallery representation is earned. It happens after years of hard work in the studio and schmoozing at openings and events.

It’s a marathon, not a sprint.

2. Practice resilience.

If you become an effective artist rep, the world is your oyster. Many artists will be knocking at your door. You might find them lining up in the comments here. And I will want to interview you to see how you made it happen. I’m not saying it can’t happen. I’m just skeptical.