Alyson Stanfield

Woman with dark hair holding up a National Parks pass with a painted scene adhered to the top and a paintbrush in her hand.

Will you be ready if your art goes viral? with Jenny McCarty (277)

When the 2026 national parks pass became a flashpoint, watercolor artist and ecologist Jenny McCarty found a solution using her paintings. The response landed her on Last Week Tonight and raised nearly $30,000 for parks conservation.

But the part worth studying isn’t the viral moment. It’s what she had running that allowed her to capitalize on the moment and the decisions she made when thousands of new people started following her.

Will you be ready if your art goes viral? with Jenny McCarty (277) Read

Bulletin board with an illustration of artist Agnes Martin, quote about the importance of art, and ladybug magnets.

Even when life is heavy, your art business still needs you (276)

Artists are built to feel the world sharply. That sensitivity fuels the work, and it also means everything lands harder — headlines, illness, loss, the weddings and births and moves that pull you away from the studio. The instinct is to shut everything down.

But a business that stops moving is much harder to restart than one running on bare minimum. Here’s how to keep yours afloat when you can’t give it much.

Even when life is heavy, your art business still needs you (276) Read

Colorful landscape with purple trees, a red path, orange mountain, and pink sky.

Stop complicating your art marketing plan (275)

The traditional view of a marketing plan is a detailed spreadsheet full of tasks and self-imposed deadlines. It doesn’t have to be that hard.

On this episode of The Art Biz, I make the case for routines over spreadsheets, share the three distinct ways I see artists approach their marketing, and explain why marketing is bigger than self-promotion. If you’ve ever built a plan and abandoned it by week two, this one is for you.

Stop complicating your art marketing plan (275) Read

Monochromatic wall sculpture made of found wood, a feather, and held together with spiral-shaped metal pieces. A ceramic egg shape is nestled in the center.

The third path for artists that we aren’t talking about (274)

There are at least three paths a serious artist takes. One of them never gets talked about because we haven’t had the vocabulary for it. I introduce a new group called The Third Path for artists staying with the work on their own terms — recalibrating pace to fit the life they’re in now.

I also share what’s changing at Art Biz Success after more than 20 years of teaching online courses.

The third path for artists that we aren’t talking about (274) Read

Georgie Coote in a navy top sitting on a white couch with her hands crossed on her knees. Plants are on the left side.

You know what to do but you’re not doing it: ADHD and your art business with Georgie Coote (273)

Georgie Coote talks wth me about why so many artists know exactly what they need to do to move their careers forward — market their work, follow up, be consistent — and don’t do it.

Georgie is a National Board certified health coach specializing in ADHD in adults, especially women diagnosed later in life. We unpack executive function, time blindness, and what helps when your systems keep failing.

You know what to do but you’re not doing it: ADHD and your art business with Georgie Coote (273) Read

Black and white photo of woman woman burying her face in her hands.

Only for ambitious artists (272)

Waiting has very little relationship to ambition. It feels like it because you want more, you’re hoping for more, you can picture the version of your career where it all breaks open.

But wanting isn’t the same as moving. Ambition without movement is just longing. Real ambition is smaller and steadier than waiting or hustling. It looks like your next move, and the move after that. Here’s how to find it.

Only for ambitious artists (272) Read

Why artists should (and shouldn’t) blog

There are so many reasons why artists should maintain a blog, chief among them is that blogging helps you understand your work better—if you are honest in your writing.

But before I encourage any of my clients to blog, I first need to know that they’re okay with writing. Blogging is only for you if you want writing to be part of your practice.

Why artists should (and shouldn’t) blog Read

Oil painting of a pregnant woman holding her belly as she stands by a window, looking out onto a winter landscape of a spindly tree with no leaves, a spiritual metaphor for Mary awaiting a new dawn, waiting to bloom like the tree will in spring.

Why nobody came to your art show (271)

You did the work. You finished the art, delivered it on time, and hung the show. So why did only a handful of people show up to your opening?

In this episode, I walk through the most common reasons artists lose attendance at exhibitions, open studios, and art festivals, and what you can do differently next time. It has less to do with the event or how many times you post to social media and everything to do with relationships.

Why nobody came to your art show (271) Read

Glass art by Hildegard Pax

Do you have too many income sources in your art business? (269)

There are many ways to make money as an artist, but adding more income sources doesn’t necessarily lead to more income. Each one requires time, energy, research, marketing, and systems.

In this episode, I clarify the difference between an income source and an income stream, examine the real cost of diversification, and offer questions to help you decide whether a source deserves a place in your art business—or needs to go.

Do you have too many income sources in your art business? (269) Read

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