Sally Hirst was born to teach, and she was also born an artist. Like most of us, she adapted to the new reality that she was faced with at the beginning of the pandemic.
Sally and I discuss her income sources before and after Covid, the skills she had to acquire to teach online, how she attracts new students, and how she manages to maintain her studio practice with her busy teaching schedule.
Have you ever been so focused on a goal you thought was right for you that you missed opportunities that might have been better?
You just knew that this one direction was the path you needed to take. And you might have ignored that it wasn’t working or didn’t feel like the right fit. Adele Sypesteyn discusses adjustments she has made to her art business over the years.
Kelly Pelfrey’s goal in 2020 was to replace her $50,000 teaching salary, but she quadrupled that. Her income has allowed her husband to leave his job to focus on his doctorate, feel comfortable about taking maternity leave, and save for college for her children.
In this episode of The Art Biz, Kelly shares her income sources, which are dominated by sales of commissions, followed distantly by releases of small paintings.
I’ve always thought that my money story was pretty boring. As it turns out, I have some good (and funny) stories around my encounters with money throughout the decades. They involve balancing checkbooks, collecting for charities, perfect accounting scores, starting a business with too little money, and the creation of the income accelerator for artists.
This is from Parker Stevenson’s interview with me on The Bottom Line by Evolved Finance podcast.
Heather Beardsley has managed to transform her social anxiety into opportunities—realizing that real growth could only happen when she overcame the urge to play it safe by sticking to open calls for entry.
Heather has learned to navigate the art world with intention, which has led to her current solo show at the Chrysler Museum of Art. We discuss funding, being prepared for opportunities, and building authentic relationships.
One thing above all else can get in the way of feeling successful: Money. So let’s talk about it—starting with income sources. Where does the money come from?
In this episode, I discuss why you might want to diversify beyond originals, how to categorize your income sources, and how to analyze where the money has come from in the past so you can plan for the future.
Discover Jan McCarthy’s vibrant life beyond 60, where being an artist is more than painting or drawing. She prefers the term “maker.”
With a diverse portfolio ranging from businesses and fundraisers to artwork and interior design, Jan pursues her passions. We discuss her creativity workshops for corporations, casual yet impactful women’s mastermind dinners, and her heart-driven project, Art for the Heart. Jan also reveals her strategies for connecting with interior designers.
Sarah Becktel reveals how she increased her self-sales income by 400% by focusing on 5 indoor art fairs per year—all juried or curated—with different price points, up front costs, and markets.
She talks about her strategy for selecting the work each one: one is for only originals, another for only reproductions and products, and the third is a mixture of the two. Sarah also shares wisdom for other artists.
You don’t really think about art exhibition labels until you can’t read them or they look like a sloppy afterthought.
In order to give yourself proper credit for your art, it should have an object label next to it—wherever it’s shown, in person or online.
The only wrong way to do this is to not do it at all. I suggest you standardize your format so that it’s easy to use every time.
Kim Santini and I discuss her dedication to blogging, but the bulk of our conversation focused on how she uses Patreon to teach and build a community of artists.
We talk about the features of her Patreon tiers, how her workflow keeps aligns with her studio practice, and how she differentiates the content for patrons from the content she creates for her blog, newsletter, YouTube, and social media.
(Almost) every week I share updates about interesting news in the art world as well as new episodes of The Art Biz, a weekly links playlist, and program offers. May I send it to you?
