Alyson Stanfield

James Corwin

Strategic Growth, Collector Relationships, and Costly Lessons with James Corwin (232)

Wildlife artist James Corwin has built a thriving business around his original paintings—intentionally adding prints, commissions, and a gallery to support his studio practice. He shares how he found his niche, structured his income streams, and learned to prioritize focus over endless growth.

Pay close attention to how James nurtures collectors. It’s not just good customer service—it’s a smart business move that many artists overlook or don’t make time for.

Strategic Growth, Collector Relationships, and Costly Lessons with James Corwin (232) Read

Farnsworth House

What You’re Not Doing: 7 Mistakes Artists Make

Over the past decade, my thinking about artists’ mistakes has evolved. Most aren’t dramatic failures—they’re quiet habits of avoidance. In this updated post, I group the seven biggest mistakes into three themes: mindset, connection, and structure. Each includes a reflection to help you take honest inventory.

These aren’t fatal flaws—they’re invitations to shift. Awareness is the first step toward momentum in your art career.

What You’re Not Doing: 7 Mistakes Artists Make Read

Creating Artist-Centered Opportunities with Jennifer Steck (230)

After a career in law enforcement, Jennifer Steck turned to painting—and quickly saw what was missing in the art world. So she built it.

Artburst Studios is part pop-up show, part connection hub, and fully focused on supporting working artists. With just 22 total days of sales over three years, it has helped more than 80 artists sell over $174,000 of art—all while fostering visibility, relationships, and mutual support.

Creating Artist-Centered Opportunities with Jennifer Steck (230) Read

The Awesome Responsibility of Titling Your Art with Fran Gardner (229)

Titling your art is more than a finishing touch—it’s a meaningful step in your creative process. In this episode, artist and writing consultant Fran Gardner shares how naming your work gives it independence, reveals deeper insights, and strengthens the connection between artist and viewer.

Discover why titling matters, what it can teach you about your work, and how to approach it with intention and care. A thoughtful conversation every artist should hear.

The Awesome Responsibility of Titling Your Art with Fran Gardner (229) Read

Painting by Karen Phillips

22 Tactics to Thoughtfully Invite People to Visit Your Art Website (228)

Your website won’t attract visitors just because it’s pretty. You have to invite them—gently, consistently, and with purpose.

In this solo episode, I share 11 smart, doable tactics to get more eyes on your art (plus a link to download all 22). No sleazy tricks—just thoughtful ways to guide people to your digital doorstep and keep your work from staying hidden in the corners of the internet.

22 Tactics to Thoughtfully Invite People to Visit Your Art Website (228) Read

Michelle Fung

Married to a Single Art Project Forever with Michelle Fung (227)

Big ideas take time. This episode looks at how one artist has stayed connected to a single, evolving creative project for over a decade—by following joy, embracing personal obsessions, and giving herself permission to revisit old fascinations.

You’ll hear how a vivid dream sparked an expansive interdisciplinary project, and how clarity, planning, personal obsession, and embracing multiple mediums can fuel momentum—even when the work feels overwhelming or the payoff isn’t immediately clear.

Married to a Single Art Project Forever with Michelle Fung (227) Read

Jason Ostro and Elena Jacobson

What Galleries Want: Preparing Your Art and Yourself (226)

This episode offers a candid look at how LA’s Gabba Gallery operates and what artists should know before submitting their work. Learn what signals professionalism, how first impressions are formed, and why clear communication matters.

You’ll hear about the inner workings of artist selection, the importance of preparation, and what strengthens long-term relationships between artists and galleries—shared from the perspective of those managing shows, reviewing submissions, and running the business every day.

What Galleries Want: Preparing Your Art and Yourself (226) Read

Noelle Phares

What a Commitment to Audience-Building Means to Noelle Phares (225)

Noelle Phares built her thriving art business by staying fiercely committed to audience-building.

In this episode (a continuation of episode 224), she shares how she nurtured that audience from the start, why she still prioritizes direct connections over gallery exclusivity, and the systems she put in place to stay focused on making her art. Listen for a masterclass in running an art career with vision, strategy, and heart.

What a Commitment to Audience-Building Means to Noelle Phares (225) Read

Noelle Phares in the gallery

Beauty, Rigorous Research, and Purpose with Noelle Phares (224)

After leaving a career in science, Noelle Phares brought the same research-driven mindset to her art practice. In this episode, we talk about how she structured her early projects, the story behind her museum exhibition Tracking Time, and what she learned working with curators and institutions.

This is part one of a 2-part conversation about clarity, purpose, and building an art career that reflects your deepest values.

Beauty, Rigorous Research, and Purpose with Noelle Phares (224) Read

Scroll to Top

28 Prompts to Shape Your Marketing Message

Get clarity for your bio, statement, media pitches, social media posts, conversations, …

Your Background . Your Approach & Process . Your Audience & Impact . Your Vision & Voice

Free with opt-in.

*You will also receive updates about new podcasts, blog posts, and programs. Opt out anytime.

Privacy + Terms