A 30-day challenge for her followers turned into more of a challenge for herself.
Kristen O’Neill and I discuss what she hoped to get from this challenge, how she organized it, how much of it was planned ahead, and what her workflow was like, including all of the platforms she used to share the content, and what she would do differently next time.
Lisa Call, Janice McDonald, and I have met 57 times to discuss the art documentaries since the pandemic started. It’s important that we stay connected to the global art world.
In this episode I talk about where you can find art documentaries, how we stay organized, why it’s important to diversify our selections, and how our conversations work. I also mention some of my favorite films.
Experience forces me to remind you of your mortality. Artist and professional organizer Heather K. Powers wants to normalize death because it’s a part of life.
This conversation is especially important for artists, who make things that take up physical space. How do you categorize those things? What kind of records need to be kept? And what, if anything, should be destroyed, reworked, or donated?
Marketing is more effective and more enjoyable when you make more personal connections rather than relying on posts and broadcasts. When you interact 1-on-1, whether it’s in person or digitally.
I call this activating your marketing. I have suggestions for how to do this when using social media, searching for venues for showing and selling, getting the most from exhibitions, and more.
Raise your money IQ when you listen to this lesson in economics, and how your art business is affected by the larger economy.
Elaine and I define and discuss inflation, recession, the Consumer Price Index, and Gross Domestic Product. We talk about your revenue mix, why selling lower-priced items might not be the way to go right now, bundling, and raising rates and prices.
We often think of sales as a single step. Either someone buys your art or they don’t.
There’s so much more that goes into making a sale. It’s a process.
We have to adopt a new mindset around sales in order to be successful, and we have to understand what is involved. In this conversation, Miriam and I review her 10-step sales process.
We all have a trusted process for making decisions, whether or not we’re aware of it. In this episode, I’m going to reveal something that has helped me enormously when making decisions.
But, first, I want to share my list of 8 criteria you might consider before making a decision about whether or not to steer your art business in a certain direction.
What does it mean to wholesale your art and products? Who is it for? Who is it not for?
What’s the difference between wholesaling and retailing? Where does licensing fit in?
Katie Hunt, founder of Proof to Product, is a wealth of information, and generously shared 4 considerations for wholesaling as well as a helpful list of 4 things she assesses when making business decisions.
It’s time to tie a bow around 2022 and organize your systems for 2023.
Buy yourself some peace of mind by updating the copyright on your website and newsletter, making new folders for the New Year, and reviewing the projects ahead.
These tasks should take less than 1 hour.
Curious about what’s going on at Art Biz Success? In this episode, Alyson reveals the details of the new Art Biz Accelerator, a community and group coaching program for 2023.
Features include 3 Success Workshops, monthly open office hours, The Salon discussion group for art ideas, membership in the Art Biz Connection community, and more.
Listen now because some important deadlines are coming up.
If you’d like to be the first to know about about new podcast episodes, blog post, and program offers, just drop in your email addy right here.
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