Alyson Stanfield, Author at Art Biz Success

What a Commitment to Audience-Building Means to Noelle Phares (225)

Noelle Phares built her thriving art business by staying fiercely committed to audience-building.

In this episode (a continuation of episode 224), she shares how she nurtured that audience from the start, why she still prioritizes direct connections over gallery exclusivity, and the systems she put in place to stay focused on making her art. Listen for a masterclass in running an art career with vision, strategy, and heart.

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Beauty, Rigorous Research, and Purpose with Noelle Phares (224)

After leaving a career in science, Noelle Phares brought the same research-driven mindset to her art practice. In this episode, we talk about how she structured her early projects, the story behind her museum exhibition Tracking Time, and what she learned working with curators and institutions.

This is part one of a 2-part conversation about clarity, purpose, and building an art career that reflects your deepest values.

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The Investing Artist: Art, Real Estate, and Legacy with Mary Erickson (223)

Mary Erickson built a thriving art business with heart, discipline, and financial savvy.

In this encore episode, she shares how she transitioned from a frame shop job to full-time artist, sold 500 watercolors, built strong gallery relationships, and began investing in real estate—all through the income from her art. Her story is a powerful reminder that financial freedom as an artist comes from focus, follow-through, and treating your art like a business.

I was immediately impressed with Mary’s business savvy, as I know you will be. Her art sales have paid for her lifestyle, which is comfortable and adventurous, but far from extravagant. She is a discerning investor and wise with her finances.

Mary says she paints so that she can buy real estate so that she can collect art–paintings by other artists. You’ll hear all about it in the latest episode of the Art Biz Podcast. You’ll also hear about:

How she started selling and why she believes being involved in your community is key to an artist’s success.
How she keeps up with the 8 different galleries that represent her.
Mary’s legacy project: High Ridge Gardens, a bird sanctuary and artist retreat on her property, which she will leave with a funded endowment.

And you’ll learn the one finance book Mary recommends you read (if you only read one).

I hope you’re inspired by this conversation with Mary Erickson. Click on continue reading to listen in.

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What Artists Need to Know About SEO with Meg Casebolt (222)

SEO might not light your creative fire, but getting more eyes on your art definitely will. This episode is about improving your online visibility so people can actually find your work.

You’ll learn how search engines work, the simple steps you can take to help people discover your art, and which metrics to track to know if your efforts are paying off. Stop relying on algorithms and start showing up with intention.

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5 Timelines To Help You Plan

Planning ahead can make all the difference in your art business.

In this post, I share 5 essential timelines to help you stay organized and reduce last-minute stress. From publishing a blog post to promoting a solo show, updating your website, and following up with contacts—these timelines give you structure so you can focus more on your art. Use them as-is or adapt them to fit your unique workflow.

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©2020 Before Falling. Acrylic on wood glazed with a thick layer of Dammar Resin one person leaned over another holding back

Comprehensive Guide for Writing an Effective Artist Statement (221)

Writing your artist statement can feel like a big task, but it doesn’t have to be. In this guide, I’ll walk you through simple steps to help you figure out what to say and how to say it.

You’ll get writing prompts, editing advice, and ideas for how to actually use your artist statement once it’s done. Let’s make it easier—and way less intimidating.

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Safeguarding Your Art Career with Ruby Lopez Harper of CERF+ (220)

When disaster strikes—whether it’s a wildfire, theft, or medical emergency—artists need a plan. In this episode, Ruby Lopez Harper, executive director of CERF+, shares how the organization helps artists prepare for and recover from unexpected crises.

From emergency relief grants to disaster-readiness resources, Ruby explains why every artist—no matter their medium—should take steps today to safeguard their practice, protect their livelihood, and strengthen their resilience.

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The Artist’s Guide to Confident Decision-Making (219)

As an artist, you’re constantly faced with choices—whether to take on a project, collaborate, or invest time in new opportunities.

In this episode of *The Art Biz* and accompanying post, I walk you through a step-by-step decision-making framework designed to help you evaluate opportunities with clarity and confidence. You’ll learn how to prioritize, set boundaries, and trust your choices so you can move forward with certainty in your art career.

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From Two Years of Zero Sales to a Thriving Art Business with the Two Faced Twins (218)

Stella and Gemma Stevens, known as the Two Faced Twins, turned creative differences into a thriving art business. In this episode, they share how they pushed through two years of no sales, overcame a gallery robbery, built a loyal following, and expanded their brand—all while staying committed to their vision.

Their journey is a testament to determination, adaptability, and the power of persistence in the art business.

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Community Liaison, Translator, and Glass Painter with Samra Bashir (217)

Glass artist Samra Bashir’s work is a fusion of South Asian and Islamic traditions, using light as an essential element in her paintings.

In this episode of The Art Biz, we discuss how art fosters connection, how Samra built a community around her work, and why sharing art in real-life spaces matters. Listen now and explore the power of art to bridge cultures.

Community Liaison, Translator, and Glass Painter with Samra Bashir (217) Read

Alyson Stanfield