In Monday’s Art Marketing Action newsletter, I wrote the following: "Everything has been done a million times. Sometimes you use it and it’s yours; another time you do it and it’s still theirs." The quote is from artist Elizabeth Murray, who recently passed away. To a great extent, I believe she is right. Everything in
Think your art is unique or original? Read
Today’s Art Marketing Action newsletter is about seducing (love that word) people to be interested in your art. Here are some more lessons to be learned from my seduction by Josiah McElheny’s art. I saw it in person. I wasn’t expecting to see it, but I was open to a dialogue with it because I
How to seduce people into being interested in your art Read
In an email, Chris asks: Does selling one’s artwork on products like note cards, writing journals, calenders, etc. through online companies like CaféPress.com or Zazzle In other words, can selling reproductions on products like this hurt an artist’s career? or help it? (I’m defining "serious" art collectors as someone who would buy an original painting
Will selling products hurt your fine art career? Read
I asked my friend Gail Kana Anderson, who is a longtime museum registrar and now interim director of the Fred Jones Jr. Museum of Art, about the insurance values they require from artists who exhibit in their museum. Here’s what she said: We ask only for insurance (not retail) values since we are not in
Insurance value vs. retail value of art Read
Kathy Radford writes: Could you cover the subject of colored matting and framing? I was told many galleries only allow white matting. I understand it is easier for the artists to order all white in bulk to save money and all work looks uniform, but my personal preference is to use color matting. Kathy, I
Are you using white or colored mats for your art? Read
I’ve heard Dana Gioia speak just once, but it was memorable and I continue to be inspired by his insights. He has excellent language that helps those of us seeking to support the arts in our communities. I invite you to watch this Stanford graduation speech and use some of his language if it works
Dana Gioia’s Commencement Speech at Stanford Read
An op-ed in today’s Denver Post is titled Deciding on Christo. The article outlines, briefly, the debate surrounding a proposed Christo/Jeanne-Claude work titled Over the River, which would be installed along the Arkansas River between Canon City and Salida here in Colorado. The author writes: And if the “Over the River” opponents win, this area
Should the public vote on art? Read
