The art biz blog features articles and solo podcast episodes that have substantial articles to accompany them. To reach podcast episodes only, visit The Art Biz page.
Every artist who takes risks and commits to creative and professional growth struggles with confidence at some point. It should help you to know that you are not alone.
But confidence in your art is necessary when you want to share it with others.
I share 6 tips to help you project confidence even when you’re questioning your talent and place in the world.
An artist newsletter is not for sales. Rather, it helps you maintain a warm connection with subscribers. It’s a commitment you make to yourself and your art.
Without the nurturing, you might find yourself having to reintroduce yourself at some point to a list that has gone cold.
Bonus: Staying in touch makes you the artist who comes to mind when people look for art.
When used, your email list can help you establish trust, cultivate relationships, and showcase your experience and expertise.
It’s your #1 marketing asset—unique to your art and goals.
While growing an email list has become challenging, that doesn’t mean we should give up. Take advantage of every opportunity (asking, using forms, offering freebies) to attract and add subscribers—remembering, always, that it’s more important to engage the right people than to focus on the numbers.
What good is an email list if you’re not using it? (Answer: No good.)
Neglecting subscribers for months or,yikes!, years, renders your list cold. If you’re ready to commit to staying in touch with the people who asked to hear from you, you might need to reintroduce yourself.
It’s not as difficult as it sounds, but the longer you wait, the bigger the task seems.
I know that putting yourself out there and meeting new people doesn’t come easy. One thing that might help is to remember that you’re just meeting people. The stakes are low at this point. My best advice is to encourage you simply to be genuine.
Be. You.
Having said that, here are the biggest mistakes you can make when networking.
Meeting people and building relationships is the most important thing you can do for your art career, especially when your goal is to be a full-time artist. You must be social in the real world as well as online.
There is no way around it. You must. Be. Seen.
It sounds simple, but I know this is not easy for many artists.
Sent every week or two. Includes new articles, available programs, and episodes of The Art Biz podcast.
If you’ve ever thought about having a sale of your art but didn’t know where to start or are worried about discounting your work, please join me for PROFITABLE PROMOTIONS—now on demand.
It’s for you if you have older inventory to move, you want to generate more income, and you want to use your email list more effectively.
I would love to send you my Comprehensive Exhibition Checklist + Timeline. It’s 5 pages of tasks for now, later, and after your show.
You’ll also receive my almost-weekly news for your art business.
