Every Monday in the Art Marketing Action newsletter, I encourage you to do this and do that. I guess it’s also my responsibility to tell you what not to do. Let’s start with this list. DON’T try to make your art into a business unless you are truly passionate about your work and understand what
Clean out! Clean off! Spring cleaning makes room for better things. Here are seven areas to give your attention to in order to shed the weight . . . of things. [powerpress url=”http://artbizsuccess.com/audio/springclean.mp3″] Listen & Download The last episode of the Art Marketing Action podcast was November 22, 2010. You can listen to or download
Podcast: Clean Out for Spring Read
It’s spring! And we’re emerging from hibernation here in the Northern Hemisphere. We’ve been cooped up for months and may be a little weary of our surroundings. It’s the perfect time to shed the weight. Not THAT weight. The weight of things . . . of junk. It’s time for spring cleaning.
Have you seen this necklace? Margaux Lange was recently swindled by someone pretending to use her work for a photo shoot. She asked all of the right questions and thought she had the necessary paperwork in place, but the signature isn’t worth much if the person is a criminal! Margaux recounts the entire ordeal and
They stole her art: Valuable lessons for every artist Read
It’s frustrating when you email someone a couple of times and don’t hear back from them. But before you take it personally, consider the possibility that your email was never received. There are all kinds of spam filters and blockers out there just waiting to steal your message. If you don’t get a response from
When you don’t get a response to your email Read
You have something you want to tell people, so you quickly throw together an email announcement and push Send. Immediately, you remember the details you forgot to put in your message and are horrified to find errors. Email is so convenient, cheap, and fast that we forget to consider the consequences when we don’t use
Slow Down and Get Your Email Blast Right Read
The question “How important is it to have dates on my art?” first arrived in my inbox from Catherine Arnold. Then, at my workshop in California last weekend, I got the same question. Must be others out there who want to know the answer so here it is. Dating your artwork is critical if you’re
Dating your art: How important is it? Read
In response to last week’s newsletter on offering upgrades, Tina Mammoser commented: Basically I offer a trade-in on paintings for the current sale value towards a larger painting. It’s win-win: some collectors may not be able afford the high price of a larger work, or they might prefer something bigger rather than building a set.
This post is in honor of what would have been my grandmother’s 100th birthday–today. There’s a good lesson in it for any marketer. Imagine back to your childhood. You’re about four or five. Christmas morning has arrived and you can’t wait to unwrap your presents. Did you ever break the ribbon, tear off the paper,
Presentation is everything Read
Increase your bottom line by offering upgrades to art buyers. [powerpress url=”http://artbizsuccess.com/audio/upgrade.mp3″] Prefer reading to listening? Check out the Art Marketing Action newsletter. Subscribe to the Art Marketing Action podcast at iTunes. Instructions for subscribing to this podcast.
Podcast: Offer an upgrade Read
