Businesses everywhere are offering upgrades and there’s a reason. Customers like upgrades! They like knowing that there are better (or at least more) options available to them. Most artists aren’t offering upgrades, but you can be among the first. Upgrades not only bring you more money, they also provide your fans with another level of
Offer An Upgrade to Boost Art Sales Read
So, how do you close out a business-y email? What’s your favorite way to wrap things up? I’m keeping a list (yeah, we’ll see how long that lasts) and need your help. Let me get you started. Sincerely, With care, (a new favorite) Kindest regards, (an old favorite) With kindness, (when I’m trying to be
Signing Off in Your Emails Read
It’s important for an artist to include name, title, and contact info (phone number, email, website URL, etc.) on the back of works of art they sell. I’m in the process of cataloging the works in our art collection, and I’ve run into a few pieces with no indication as to how to get in
Put your contact info on the back (or bottom) of all artwork Read
Monday’s Art Marketing Action newsletter is about donating your art. As a preview, I want to encourage you not to forget your gallery affiliations when gifting any work to charity auctions, raffles, drawings, and the like. Some dealers are understandably anxious to see their artists’ work going for less than market value. Keep the lines
Consider this when donating art Read
A guest post from Janelle Fendall Baglien of Studio Art Direct, Inc. I like the post on polishing your communication. The corporate art market is a great place to stream in income. However, I have noticed a lack of business etiquette and standards in this arena with artists. Here are some suggestions. Artists need to
What to put on an invoice Read
This dilemma came to me as a result of this week’s Art Marketing Action newsletter about using your name for your art business. What do you do when your spouse is very well known–even famous–and you don’t want to ride his or her coat tails? What do you do when you want to be known
Should you ride the coattails of a famous spouse? Read
From the moment a work of art enters a museum, it is treated as the special one-of-a-kind, irreplaceable object it is. It sits in a crate in the loading area and acclimates to its new surroundings. After sufficient time has passed, it is uncrated by the preparator or registrar who is wearing white gloves. A
Treat Your Art Like It Belongs in a Museum Read
I received this auto response from one of my subscribers today after he or she got my newsletter: This is a business, if your message is not related to photography delete me from your list That’s it. That’s all that was in the email. Well, I’m more than happy to oblige! This person had set
Emailing etiquette: An unbelievably rude way to control spam Read
In today’s stop on the I’d Rather Be in the Studio! blog tour, Jennifer Hofmann asks me about my systems for staying in touch with contacts and keeping up with the details of running a business. Jennifer is the owner of Inspired Home Office and is hosting me on her blog, My Organized Business. All
Jennifer Hofmann Wants to Know . . . Read
Question from Patrice Erickson: Is it preferred or not preferred to sign and date paintings on the front of the canvases rather than on the backs? I have always signed and dated on the fronts. On a recent visit to a high end gallery I noticed that none of the paintings were signed this way.
To sign or not to sign (your artwork) Read
