Last week I pulled together an Art Biz Blog compilation on email blasts for a client. No reason to keep it secret! First, this is really good, basic advice that you should never take for granted: Slow Down and Get Your Email Blast Right. Next
Email Marketing for Artists: A Compilation Read
If I were asked for advice on promoting my workshops, these are the actions I’d encourage organizers to take. Please use this format as a guideline and adapt it to any event.
Promoting Events 6 Months Out Read
After the workshop, perhaps 5 days later, I send all students an email with a link to a special page just for them. This page has about 20 additional, highly relevant resources. I opt for doing it this way because:
How to Get Students to Visit Your Site Read
Papa didn’t care for any art other than his own and didn’t know the “rules” of the art world. Heck, he didn’t even know there was an art world! Getting into a gallery never entered his thoughts. He just drove around with a trunk full of sculptures to show to people.
What Papa Taught Me About Selling Art from the Trunk of His Car Read
The definition of a mailing list should be expanded and reconsidered as a “contact list.” Social media puts you in touch with all kinds of people that aren’t on your traditional mailing list.
Being around other artists builds your confidence and sustains you emotionally. In addition, you will hear about opportunities you never knew existed if you hadn’t been part of a group. You’ll hear about them before they are ever published! Read more about why you should connect with other artist–especially at the beginning of your career–and how to do it.
The first 4 steps toward selling your art: Step #3 Read
Artists are telling me all the time that they wish they had someone else to promote and sell their work for them. Guess what? You can get other people to sell your art quickly and easily! All you have to do is create an affiliate program. An affiliate program is a system for referrals. Someone
Get people to sell your art for you Read
We looked at brochures last week, and I imagine that many of you decided you didn’t need a brochure–at least not right now. There are any number of ways you can share your art outside of a fancy brochure. And, as I said in the last issue, you want to target your message as much
Pitch your story to magazines Read
If you intend to remain in this art game for a long time, you have to be disciplined. You’re not only an artist, you’re a businessperson. You have to be devoted to both creating your art with tremendous passion and to promoting it with equal enthusiasm. You must make self-promotion a part of your routine.
Promote Your Art Consistently Read
David Castle, Elementals, Candied Trees. Watercolor on paper mounted on canvas, 22 x 30 inches. Private collection. (c) The Artist Everyone wants to know the answer to this question. How long should someone remain on your mailing list? Or, more to the point, why should you keep someone on your mailing list after five years
Don’t Shrink Your Mailing List Just Yet Read
