As a result of conducting workshops over the years, I have discovered that some of the same questions come up repeatedly – questions that could be quickly answered by pointing students to an old blog post or resource.
When this happens, I respond: “I'll give you all the details for that in the follow-up information.” After they hear this a few times, they are enthusiastic about what they'll be receiving long after the workshop is over.
I ask an assistant to write down any new questions that aren't already on my follow-up page (I know by now what is there) and promise to include that in the post-workshop material.
Please note that this doesn't mean I don't respond to questions at a workshop. That's not at all the case! It just means that I don't need to spend time, for instance, reciting a list of artist software when I can just point students to a blog post.
After the workshop, perhaps 5 days later, I send all students an email with a link to a special page just for them. This page has about 20 additional, highly relevant resources.
I opt for doing it this way because:
- It allows me to put my name in front of students once again.
- It gets them to visit my site and become familiar with it.
- The page also, not coincidentally, advertises my next online class in big, bold letters.
It would be an error to give workshop participants everything in the handouts or in the body of an email. I want them to visit ArtBizCoach.com!
For their troubles, they'll be rewarded with extremely helpful resources.