You’re probably familiar with this quote: “Insanity is doing the same thing over and over again and expecting different results.” If the quote is true, are you nuts? Have you been promoting your art the same way for years and expecting improved results?
Marketing isn’t something you do when you feel like it. Marketing tasks shouldn’t be squeezed into your schedule. You must make time for marketing. You must become more deliberate with your marketing. I know what I’m talking about.
Make Time for Proactive Marketing Read
If you are struggling with the thought of marketing your art – if it seems unnatural to you – I’m going to relieve some of the pressure for you right now.
Stop thinking about selling so much!
You don’t have to be a salesperson or do anything that isn’t natural. All you have to be is confident in your work and enthusiastic about sharing it with others.
You have to believe that what you have is of value to others, even if the value is pure delight.
Think of all the anxiety around sales and selling:
Art Marketing Tip: Share, Don’t Sell Read
Marketing is a combination of everything you do to promote your art. You need to periodically examine the tools and platforms you’re using to promote your art to locate and repair the leaks in your marketing.
Repair the Leaks in Your Marketing Read
Are you one of the many artists who has given up on real mail in favor of using email to stay in touch? It’s time to rethink that strategy. 5 Reasons to Keep Sending Real Mail 1. Real mail is tactile. 2. Real mail shows you went the extra mile. 3. Real mail sets you
5 Reasons to Use Real Mail Read
Bulk email messages can hit a lot of people at once, but your personal notes will elicit action. We’ve become too dependent on growing our email lists and sending easy messages to vast numbers of people. This is the most popular method to communicate with your contact list, but it shouldn’t be the only way
Get Better Results with a Personal Plea Read
Most artists have postcards printed from time to time, but very few consider a postcard strategy. Where do postcards fit in your marketing plan? Think about adding postcards to your regular self-promotion efforts. Email, Facebook, and Twitter are great, but you should mix things up a bit. Get offline from time to time and interact
Implement a Postcard Strategy Read
Last week The Wall Street Journal ran an article titled Firms Hold Fast to Snail Mail Marketing. In a nutshell, businesses are finding that 1) email gets lost or is quickly deleted and 2) their customers miss some of the mail they used to receive regularly in their mailboxes. When I advise artists not to
