I flubbed up last week big time. I failed to give credit to the photographer of the personal picture in the Art Marketing Action newsletter. The photographer who made Megan Flaherty, Libby Hintz, and me look so good was Pat D’Aversa. I know better than this – especially since I had just taught about the
R Give – and Claim – Credit Read
Photographer E. Brady Robinson got to know arts leaders in the Washington, D.C. area by initiating a project to photograph their desks.
The more people see something, the more they will look forward to it and the more likely they are to act on it when the time comes.
Described as “speed dating for artists and retailers,” these Portland, Oregon events match up artists and people who can help them exhibit and sell their work. Would you do it?
Speed Dating for Artists and Retailers Read
In order for your last-minute marketing message to work, it must have a single choice – a single call to action. If you’re mucking up your marketing message by adding too much to it, you won’t be effective.
A Single, Focused Call to Action Read
While I share tips to help you promote your work, I am simultaneously promoting my own products and services. I’ve found that last-minute marketing (the day of or the day prior to a deadline) is worth every ounce of effort. When I don’t bother with the extra push, my enrollment is smaller, my sales are
Benefits of Last-Minute Marketing Read
If you have been ignoring your contact list or relying solely on people to sign up for your email updates with an online form, it’s time to re-commit to nurturing your contacts. Your contact list is where you store all of the people you know or would like to know. It’s storage. You can safely
Stop Waiting for People to Sign Up Read
My wish for you is that you develop a self-promotion routine that becomes second nature. You don’t balk or make excuses. You do the work because it’s ingrained as part of the art career you are building.
The Artist's No-Excuse Weekly Self-Promotion Routine Read
One of the excuses in my book – excuses that keep artists from promoting their art effectively – is “I don’t want to bother people.” You know what it feels like to be bothered and you don’t want to do that to anyone else. But don’t err to the other extreme.
Is Your Message Annoying or Informative? Read
You send out an email, and you think you’re done. You post to your blog, and call it a day. You share an update on Facebook, and bask in your brilliance. Before you take another bow, heed this cautionary tale. I was alarmed to see this tweet from Deb Trotter in my Twitter stream: I
Once Is Never Enough in Marketing Read
