The Social Part of Being an Artist < Deep Thought Thursday
What does being social and likeable have to do with an artist’s success?
The Social Part of Being an Artist < Deep Thought Thursday Read
Networking
Direct Traffic to 1-Stop Content Pages
When you send people to the home page of your website, you’re asking them to decide where to click. You’ll have better results when you direct traffic to pages that lead to action. Note: I’m using the term “website,” but this advice can be applied with equal vigor to permalinks on your blogs. 1. Create
Direct Traffic to 1-Stop Content Pages Read
How to Find a Mastermind Partner
I can’t say enough about the power of masterminding to build your art business and attain career goals. I encourage you to try it in whatever form is best for you. In this post, I give you some tips for finding a mastermind buddy.
How to Find a Mastermind Partner Read
Hobnobbing: Should You Stay or Should You Go? < Deep Thought Thursday
Does appearing at the opening of a show of over 100 paintings by the top watercolorists in the country and beyond justify the cost of travel, room & board, and other expense? What do you think?
Hobnobbing: Should You Stay or Should You Go? < Deep Thought Thursday Read
5-Minute Self-Promotion Tasks
Imagine how productive you could be in just 5 minutes. Inspired by a recent book-marketing newsletter from John Kremer, I decided to come up with a list of what you can do in 5 minutes to promote your art.
5-Minute Self-Promotion Tasks Read
Stop! Don't Send Your Email Message Before Reading This
Is your email not getting the results you had hoped for? Maybe you’ve forgotten something very important. Never forget again with this quick checklist.
Stop! Don't Send Your Email Message Before Reading This Read
Proactive Self-Promotion: Tweak an Art Critic
Without identifying the parties involved, I’ll pass on some “gossip” relayed to me by a reliable source about one artist’s self-promotion feats. It involves 1 artist, 1 arts reviewer, and a gaggle of the artist’s supporters.
Proactive Self-Promotion: Tweak an Art Critic Read
Email Subject Lines: Winners or Snoozers?
A sampling of email subject lines from my inbox over the past 3 weeks include the following without comment. I will tell you only that they are all from artists or galleries and most (if not all) of them I did not request. If you think one of these is yours, you might be right. But you might not be. A number of messages had the same or a very similar subject line.
Email Subject Lines: Winners or Snoozers? Read
Give Away Your Art ???
Free art can lure people in the door and lead to sales. IF you do it right. I was alarmed when I saw this subject line in my inbox: David Castle Art: FREE Flapjacks This First Friday to Kick Off Denver Arts Week! “Flapjacks” is the name David Castle has given to 3″x3″ watercolors that
Old-fashioned Marketing (that Works!)
Not embracing email, blogs, and social media? Not to worry! Artists can achieve amazing results with traditional marketing and networking.
Old-fashioned Marketing (that Works!) Read