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Tracy Miller Gallery event

The Art Biz ep. 22: Opening and Running Your Own Gallery with Tracy Miller

A lot of my students and clients have mentioned their desire to open a gallery. And some have done so without putting much thought into what it takes and … later regret it.

I’m excited that artist and gallerist Tracy Miller is on this episode to talk about her experience running Tracy Miller Gallery for the last 7 years.

She talks about selecting a tight focus for her gallery, which she feels was critical for its success. The artists she chose to work with are in the genre of New West and have some experience under their belts. They are also savvy professionals.

She also reveals why she chose the specific location for the gallery and the many challenges—including wildfires and city-wide flooding—she overcame while running the business.

Tracy, who spent much of her time networking and connecting to people and businesses in the community, offers at least three pieces of advice for anyone interested in opening a gallery.

1. Work at another gallery for awhile. She learned a great deal by working at a large space for 5 years.

2. Crunch the numbers. And know the numbers. Tracy knows not only her average monthly sale in dollars, but the average sale for surrounding businesses.

3. Figure out how you will continue to have studio time. If you say you’re an artist, you must be making art and serving as an example to the artists in your stable.

Tracy also discusses her decision to

The Art Biz ep. 22: Opening and Running Your Own Gallery with Tracy Miller Read

Is Your Art Just Free Décor?

There are all kinds of places where you could show your work.

Coffee shops would love to have your art!
Salons would fawn over it!
Professional offices would think they’d died and gone to heaven!

This is great news for you, especially when you are just starting out. It’s a stamp of approval when public spaces want to show your work.

Almost every artist does the “free” circuit. It’s where you get your toes wet.

These seemingly low-risk venues offer a venue for you to learn how to:

  • Properly prepare and price your art for installation
  • Curate a body of work because not everything you have made is fabulous and looks great together (Sorry)
  • Install your art correctly
  • Promote your art in a brick-and-mortar space

In addition, live venues test your conversational and and negotiating skills. There’s rarely a formal agreement in these venues, but you’d be wise to add that to your list of learning opportunities.

Because these non-art venues are considered less serious than galleries, many artists put very little effort into the process. After all, you’re looking for (here comes the e-word) “exposure.”

You deliver the work, install it yourself, add labels, and then, when the time comes, deinstall it and take it home.

Or perhaps the date for deinstallation is left open.

Six months fly by and your work is still there. The owners and patrons have gotten used to it. They quite enjoy having the nice backdrop. The owners don’t want to see it go, so they aren’t responsive to your attempts to communicate with them.

Your art show has turned into free décor.

Let me be clear that

Is Your Art Just Free Décor? Read

Who’s Who in the Art Museum

If it’s on your bucket list to schedule a museum exhibition, volunteer or work at a museum, or see your art in a museum collection, you will benefit if you understand how a museum administration is structured.

While I haven’t been part of the museum world since 2001, I am confident that what I share below can still be helpful to you. Keep in mind, however, that not all museums operate the same way, and there is a vast difference between how small and large museum personnel divide their responsibilities.

Let’s start with an overview of the basic museum hierarchy.

Museum Hierarchy

Board of Directors

Or University Dean, Provost or President. This official body is ultimately responsible for the overall well-being of the institution.

Director of Museum

Museum Staff

Volunteers

Now we can look at the individual roles of the staff members.

Directors

Museum directors are responsible for overseeing all operations. They keep the board of directors informed through regular meetings and as-necessary contact. They serve at the pleasure of the board.

Directors often have art backgrounds, but more and more of them have business experience and political (fundraising) acumen.

The director juggles trying to please the staff, the board, the university (if on a campus), the public, and volunteers.

How an Artist Might Work with a Museum Director

In museums with a curatorial staff, you probably wouldn’t have much contact with a director. However, it might be necessary for a director to assume some of the roles below if there are only a few on staff at the museum.

Curators

Curators, who answer to the director, are the objects (art) experts on a museum staff and often hold doctorates in art history. Being the objects experts, curators shape the content of museum collections and exhibitions, and write and speak extensively about the art.

Some museums

Who’s Who in the Art Museum Read

Caption: ©Jayne Rose, Transfixed. Oil on gessoboard, 16 x 20 inches. Used with permission.

Investigating Venues for Showing Your Art

If you have exhibiting your art on your list of goals (as you should), you’re probably overwhelmed.

First, there’s the research into potential venues. As soon as you begin the process (and it is a process), you will uncover venues you never knew existed if you live in a metropolitan area. One leads to another which leads to another…

Which brings up the second phase of overwhelm. Once you have this list of possible spaces, how do you determine which ones might be good choices for you?

What makes a venue attractive for an exhibition of your art? Let’s look at the pluses and minuses of potential venues using the checklists below.

It’s surely too much to ask that one venue might meet all the criteria for being a desirable location. You will have to weigh the positive and negative of each space. What can you live with?

On The Plus Side

The favorable aspects of a particular venue might be that it:

Investigating Venues for Showing Your Art Read

Book Your Next Exhibition – Now

Yeah, I know you’d rather be in the studio.
Yeah, I know it’s super cheap and easy to show your art online.
Yeah, I know it’s a slog to find a good exhibition space.

And, yeah, I know that if you’re physically and geographically able to show your art in public and you’re not doing so, you’re just making excuses. Not only that, you’re also:

  • Missing out on sales and networking opportunities.
  • Taking the easy way out.
  • Working your way to a less-than-stellar art career.

Exhibiting your art in live venues should be one of your primary goals. Book a show now!

Let’s Define “Exhibition”

For our purposes, an exhibition is simply your art on public view. It could be any of the following:

Book Your Next Exhibition – Now Read

Jamie Luoto Installing Her Art

Art Exhibition Checklist and Timeline to Customize

There is so much to think about when you’re getting organized for an art exhibition. Above all, you should be making and finishing the art.

An exhibition checklist will keep you on task for your show without having to spend unnecessary brain cells wondering what you should be doing.

The tasks on your checklist, and the deadlines you give them, will depend on the following:

The type of exhibition (juried, self-curated, open studio)
If the venue is in charge of sales and refreshments or if that’s up to you
Whether you’re showing with other artists
The amount of time you have to plan

With this in mind, you can use the list below to customize your own timeline.

Do It Now

Set a goal. What would you like to have happen at this exhibition or as a result of it?

Plan your budget. How much can you afford to spend on materials and framing? How much can you allocate to promotions, printing, and a reception?

Identify a theme and curate the work accordingly. Your exhibition should make sense. What will hold the works together?

Give it a title because titles distinguish one show from another on your résumé.
Titles with your name in them

Art Exhibition Checklist and Timeline to Customize Read

Leslie Neumann with her paintings Beauty deep Within and Fateful, Faithful. Each 60 x 45 inches.

Are Art Consultants Right For You?

This article is excerpted and summarized from an interview with artist Leslie Neumann for our members. Leslie generously shared her experience working with art consultants. The key points here are provided by Leslie and with include my annotations. If you have a solid studio practice and welcome the challenge of commissioned work, art consultants might

Are Art Consultants Right For You? Read

Journeys November 2012

Friendsourcing for a Successful Gallery Opening

Guest blogger Marcia Crumley shares her first solo exhibition last November in Boston was a spectacular success. She’s a bit of a control freak, so letting go of certain things was very challenging at first, particularly when those tasks involved the art itself. But as the opening date grew closer and the to-do list kept getting longer, Marcia realized that accepting help from others was the only way to get it all done.

Friendsourcing for a Successful Gallery Opening Read

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Your Artist Mailing List: Rethinking + Assessing

Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.

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