Frustrated your art isn’t commanding the prices it should?
Get a grip on the subtle standards that raise the perceived value of your work — and your income.
The secret? I want you to start treating your art like it belongs in a museum. Museums ...
- Are meticulous in their documentation of the art in their care.
- Install the art with a critical and well-honed eye.
- Design exhibition spaces to eliminate distractions in order to keep the focus on the art.
- Insure the safety and security of the art.
Why would you treat your art differently?
Since my days as a museum curator and educator I’ve seen it all while working with artists outside the museum. Things that can never be unseen. If you can believe it …
- Art hung with yarn and pushpins.
- Sloppily cut mats and labels.
- Transporting art in plastic Target bags.
- No credit lines. Bad lighting. Ugly (sorry, but it's true), poorly functioning websites.
And you wonder why people don’t value your work enough to pay you more?
The disconnect is huge and the consequences are costly.
Which is exactly why I created this workshop. Introducing …
ELEVATE YOUR ART
Museum-Quality Standards That Command Higher Prices
A practical workshop to help you present your work with museum-level care — so you can raise your perceived value, pricing, and professional presence.
This workshop is part of my Essentials program, but every artist needs to be aware of these standards. That’s why I’ve opened it to anyone who cares about the perceived value of their art.
Now on demand.
Say Yes to museum-level presentation (and pricing)!
Join Elevate Your Art
Just $37
Note: This workshop is a fresh update of one I’ve taught many times before, previously titled How to Ask for More Money for Your Art and Get It. If you’ve taken that class, this will feel familiar, but it’s also a powerful refresher if it’s been a while since you revisited the material.
When you start treating your work with museum-level care, everything shifts.
You welcome visitors to your studio and walk into galleries with confidence.
You stop apologizing for your prices.
And you start seeing new doors open. Not just sales, but real recognition.
I love this note I got from my artist-client, Eve Jacobs-Carnahan:
Some amazing things have come my way in the past couple of months including speaking engagements, a book feature, and being interviewed for an academic paper.
So much of this comes from your coaching.
That’s what happens when you stop hiding your art behind haphazard habits, and start presenting it like it deserves to take up space in this world.
Let's talk about what too many artists do instead.
They DIY their websites in all their favorite colors (and I mean all the colors).
They post rashly to social media, skipping necessary credit lines.
They skimp on photography, even though that image is the only thing standing in for the actual work … and often fail to shoot it before it leaves their hands.
They skip the recordkeeping.
They move fast. They mean well. But they miss the details.
And those details matter.
Because presentation is perception.
It sets the tone for pricing, professionalism, and whether your work gets taken seriously.
If you don’t value your work at every phase, why should anyone else value the finished result?
That’s the mindset shift at the heart of this workshop.
It’s not just about raising your prices. It’s about raising your standards.
Because how you treat your art behind the scenes shows up in how it’s perceived.
Collectors feel it. Curators see it.
And once you start honoring the full process, your confidence starts to rise naturally, making it easier to increase your prices.
You are invited ... Start today!
This workshop is for artists who are ready to stop second-guessing their prices
and start showing their work with the kind of confidence and care it deserves.
If you want to:
- Feel grounded in the value you’re asking for
- Stop second-guessing your pricing every time you enter a show
- See your art in increasingly prestigious spaces
Inside Elevate Your Art, you'll learn ...
- How to identify the ONE presentation mistake that's been quietly undermining your prices—and how to fix it immediately
- The museum-quality standards for preparing, documenting, and exhibiting your work so collectors perceive it as valuable as it truly is
- The 9 red flags to watch for in an opportunity and how to advocate for your work without seeming difficult or demanding
- The exact credit line format, wall label standards, and documentation practices that signal you're a professional worth premium prices
- How your presentation choices teach people whether or not to value your art—and what to do at every phase to demonstrate your work deserves what you're asking
And this is fun … I’m going to show you a lot of errors with photos that I’ve collected over the years.
BONUSES
The Professional Presentation Checklist
Your comprehensive vetting tool for every professional opportunity—exhibitions, commissions, gallery relationships, and sales. Use this checklist to assess any situation before committing, verify all the details that protect your work, and ensure you’re asking the right questions about installation, insurance, terms, and business practices. Stop accepting opportunities exactly as presented and start advocating for professional standards.
Your Rights as an Artist
A powerful reminder of what you’re entitled to expect in every professional relationship. From retaining copyright to being paid promptly and fairly, this poster helps you advocate for yourself with confidence. Post it in your studio as a reminder that asking questions and setting boundaries isn’t being difficult—it’s being professional.
A small, practical investment that can transform how your work is seen, priced, and respected. Start today.
Join Elevate Your Art
Just $37
Reminder: This is an updated version of my popular workshop How to Ask for More Money for Your Art. If it’s been a while or you need a refresher, this is for you.
Whenever you want! The 90-minute replay is divided into 7 shorter videos to squeeze into your busy schedule.
Not directly. This workshop focuses on presentation, standards, and perception. While those elements influence pricing, we won’t be calculating or setting prices together. We can do that kind of work together in private consulting.
This is for any artist who suspects they’re undervaluing their work, regardless of career stage.
Yes! If you’re an Essentials member, you have access to this. Essentials is no longer open for enrollment.
Because this is on demand and immediately unlocks all of the valuable materials, there are no refunds. Please make sure you understand all that is included before purchasing.
Raise the bar!
For your art, for yourself, and for your future.
This is a no-fluff workshop.
Show up for your work in a way that changes how others see it, and how you see it too.
If you’re tired of winging it, underpricing, or hoping someone “gets it”…
Join us inside Elevate Your Art and start presenting your work like it truly belongs in a world-class space.
About Alyson
Alyson Stanfield is an artist consultant, author, and host of The Art Biz podcast. A former museum curator and educator, she brings a behind-the-scenes view of how art is valued and presented to the public.
She is the author of I’d Rather Be in the Studio and founder of Art Biz Success, where she helps visual artists at a turning point clarify their priorities, create reliable systems, and chart a clear path forward through private consulting and strategic planning. Her work centers on helping artists recognize and claim the value of what they create.
Woo hoo! You made it to the bottom!
You care about your work. You’re ready for more.
And Elevate Your Art is here to help you claim it.
Now on demand.
Join Elevate Your Art
Just $37
Note: This workshop is a newly updated version of my popular How to Ask for More Money for Your Art. If you’ve attended before, this will be a powerful refresher, especially if it’s been a while since you revisited the material.