Genius Marketing from Netflix

I went to see The Shining last night. Not ever interested in horror films, I had never before seen it. It lived up to the hype, but it was also quite funny in places. (C’mon, Shelley Duvall looked hilarious running around waving that knife limply in the air.)

I have a point here and it’s way cool. I didn’t watch The Shining in a movie theater. I watched it outside, on the lawn of the famous Stanley Hotel in Estes Park–the very hotel that inspired Stephen King’s book!

This was the genius of Netflix and Austin’s Alamo Drafthouse. Not only were they here in Colorado, they have an entire “Rolling Roadshow.” You could have caught “Jaws” in Martha’s Vineyard and can still see “Raising Arizona” in Apache Junction, AZ, and “Escape from Alcratraz on Alcatraz Island itself (among others).

As I said, genius marketing! Someone took an existing film product and gave it context and made it relevant to today’s audiences. And they also made it fun and FREE. (There was a 10-minute horror-story writing contest prior to the Estes Park movie that got would-be writers involved in the event. Other venues have appropriate before-the-movie happenings as well.)

Hope this makes you think of a bigger context for marketing your art.

Share this post

Tired of being asked to donate your art?

Don’t be mad at people asking. They’re just doing their job. Instead, arm yourself with the tools for responding with the help of  this special report.

  • Craft a policy for donating your art and stick to it.
  • Set limits on your donations.
  • Follow real-life examples.

FREE with opt-in

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top

Get This

How to Respond to Donation Requests gives you a process for crafting a donation policy along with exact wording from other artists.

8-page special report FREE with opt-in.

You’ll also receive my almost-weekly news for your art business.

Privacy + Terms

How to Respond to Donation Requests