Elevate your marketing, reinforce your business foundation, and implement systems that ensure your art career thrives.
ESSENTIALS for Artist Success
Welcome to ESSENTIALS, my premier art-marketing program designed to elevate your career with proven strategies and dedicated support.
This program is the culmination of years of experience in the art world and ongoing research into what truly works for artists today.
Through ESSENTIALS, you’ll gain actionable strategies, team coaching, and a vibrant community of like-minded artists—all focused on helping you refine your marketing, establish (or highlight) your professionalism, and amplify your visibility.
I’m here to guide you every step of the way and ensure you have the tools, insights, and encouragement to thrive as an artist.
Is it right for you?
ESSENTIALS is designed for beginning and emerging artists, as well as those looking to reignite their art business.
It’s perfect if you’ve been neglecting your business, are exploring a new direction, or feel it’s time to rethink your marketing strategies to better align with your goals.
Our focus through April 2025 is GETTING ORGANIZED WITH BUSINESS SYSTEMS. It’s a great way to start the year.
- Create an action plan to prioritize your tasks and keep your goals front and center.
- Build structures that enable faster, smarter, and more profitable decisions.
- Refresh and realign your marketing strategies for greater impact.
- Implement business systems that lay the groundwork for sustained professional growth.
See our month-by-month schedule below.
for Peace of Mind
ESSENTIALS for Artist Success isn’t for everyone, and I don’t want to waste your time and money, but it could be exactly what you need if …
- You’d benefit from a structured approach to learning more about growing your art business.
- You’ve been dabbling with marketing strategies but lack consistency and feel it’s time for a reboot.
- You don’t have reliable business systems in place to support your ambitions.
- You’re struggling to carve out time to plan for better show opportunities or to boost your sale
I know a comprehensive program like this sounds like a big commitment—and it is.
It’s a commitment to your vision and the future you want for your art and your life.
If you feel ready to do it alone, there’s no pressure from me. But my goal is to help you make far more progress—and do it faster—than you would on your own.
With our tools and processes, you will ...
- Improve your art marketing so you feel confident sharing your work and reaching your audience.
- Strengthen your business foundation to make decisions with clarity and confidence.
- Develop business systems that support both your personal and professional growth.
- Expand your professional network because your greatest opportunities often come from the relationships you nurture.
- Discover and create new opportunities for showing, selling, and teaching—because success is an ongoing journey.
Find clarity and confidence.
Your 1 year begins whenever you enroll, which might be in the middle of a season. If that’s okay with you, it’s okay with us!
OPTION 1: PAY IN FULL
Just $1200 for the whole year
Paying in full immediately unlocks the contents of our vast vault of lessons.
OPTION 2: MONTHLY PAYMENTS
$112/month for 12 months
$1344 total. Gives you access to our current season with full access by the end of your year.
"
I can’t tell you how valuable I have found the work to be thus far in Essentials. The writing has led to many aha moments and deep insights, and not just with regard to my art. I feel like I have such clarity right now on a personal level, and of course, that fuels the art.
I just wanted to reach out and say thanks for all that you do! I’m very happy to be part of the community!
NAN DAWKINS
A peek at what is included in Essentials.
3 MULTI-DAY PLANNING WORKSHOPS
Your learning experience includes 3 planning workshops throughout the year: May, September, and January.
On January 7-9 we will be making a plan for 2025, focusing on the period through April, but thinking beyond so we can begin to lay the groundwork for faster growth.
value: $300
12 LIVE LABS
We know that it’s hard to make yourself show up for on-demand learning and then implement what you learn on your own. The accountability from live sessions are the primary reason to sign up for this year-long training. Your questions and challenges are addressed in these 12 labs that follow a curriculum and support the learning modules.
value: $1200
81+ ON-DEMAND LEARNING MODULES
The resources we provide are comprehensive and can feel overwhelming at first, but we’ve designed them to be manageable and actionable. Your year revolves around focused themes that address the areas of your business requiring regular attention, helping you stay on track. Additional lessons are always available for you to access when needed—even if we’re not concentrating on that topic as a group.
value: $1690
Wanna see what this looks like on a calendar? Learn the topics for the Labs? Download the info packet. There’s no such thing as missing a live lab, workshop, or gathering because we’re always adding them and you’ll just catch the next one. See FAQs below for more about learning center access.
The Essentials program gives you exclusive access to my complete library of
proven art marketing strategies and tools
designed to elevate your career.
"
I should have started working with you and your Art Biz Success program years ago. I thought I was ready to sell work, but couldn’t put the pieces in order by myself.
While I’m sometimes overwhelmed by the generous material you share, I know that I’ll get there as long as I continue taking baby steps.
KATHY ELLIOTT
You also get ...
NO-FLUFF COMMUNITY FORUM
Twelve months membership in the Art Biz Connection, where members actively engage with one another in our forum hosted by Mighty Networks. My team and I facilitate regular discussions that help you consider what is possible in your art business and life.
EXTRA LIVE SUPPORT
Live Zoom sessions with artist mentor Suzanne Gibbs to discuss the challenges and strategies around mindset, productivity, and making.
On the calendar of events these are noted as Studio Talk, Get It Done Day, or Coworking.
value: $480
Download the info packet to see the preliminary schedule.
You don’t have to do this alone.
I will be your art business coach
for the entire year.
Hi. I'm Alyson Stanfield.
I’m the author of I’d Rather Be in the Studio: The Artist’s No-Excuse Guide to Self-Promotion, the leader of Art Biz Connection community for ambitious and intentional artists, and the host of The Art Biz podcast.
I love working with artists who embrace a growth mindset and challenge themselves with increasingly prestigious goals.
One of my superpowers is helping artists create systems that will make their businesses run smoothly. I’ll help you make sense of the many options available and prioritize what will bring the best results.
While systems are my specialty, systems alone won’t grow your art business—they’re only effective when they help you connect your art to the people who matter most.
Above all, my coaching focuses on helping you clarify the language you use to promote your art while nurturing relationships in a way that feels genuine.
I can’t wait to get to know you better!
Our focus through April 2025 is GETTING ORGANIZED WITH BUSINESS SYSTEMS. It’s the perfect way to start the year.
- Create an action plan to prioritize your tasks and keep your goals front and center.
- Build structures that enable faster, smarter, and more profitable decisions.
- Refresh and realign your marketing strategies for greater impact.
- Implement business systems that lay the groundwork for sustained professional growth.
See our month-by-month schedule below.
You can start immediately.
Your 1 year begins whenever you enroll, which might be in the middle of a season. If that’s okay with you, it’s okay with us!
OPTION 1: PAY IN FULL
Just $1200 for the whole year
Paying in full immediately unlocks the contents of our vast vault of lessons.
OPTION 2: MONTHLY PAYMENTS
$112/month for 12 months
$1344 total. Gives you access to our current season with full access by the end of your year.
January—April 2025
ESSENTIALS for Getting Organized with Business Systems
May—August 2025
ESSENTIALS for Online Marketing
September—December 2025
TBA
ESSENTIALS is structured around seasonal focus areas that you can apply to any project, no matter where you are in your career.
The strategies and tools you learn in ESSENTIALS are designed to be flexible and adaptable, allowing you to use them repeatedly in your art marketing and as you continue to grow as an artist.
Supporting Your Professional Growth & Personal Well-Being
JANUARY – APRIL 2025
Select any toggle arrow > for details.
January 22
January is all about laying the groundwork for a successful and organized art business.
Like an architect’s blueprint, the planning workshop on January 7-9 will guide you toward a vision for what you’ll build in the months ahead.
Then you’ll complete a quick assessment that identifies where more structure is needed and what to give most of your attention this season.
- Get clear about what to expect in this program, how to make the most of it, and how to find information and get answers.
- Understand how business systems can support your creative and business goals.
February 19
Now let’s focus on creating the core structure of your art business—the framework that will support everything you do moving forward.
This is about establishing a strong foundation of reliability and consistency, enabling you to operate more efficiently and professionally.
You’ll begin to solidify essential (there’s that word again!) processes that make your business easier to manage and reduce the stress of day-to-day decisions.
By putting these systems in place, you’ll create space to grow your art career with intention and stability.
- Articulate business policies that help you stick to boundaries.
- Document procedures that standardize the way you do things (fewer decisions!).
- Identify and create must-have forms that allow you to semi-automate parts of your business.
March 19
Everything starts to come together as you develop a smooth and cohesive flow for your business operations.
This month is about creating order in your workspace, workflows, and daily routines.
You’ll focus on organizing the details of your business so everything runs like clockwork.
The clarity and structure you create will not only make your work easier but will also give you the peace of mind to focus on what matters most—your art.
- Computer filing that makes sense.
- Introduction to Notion as a life and business organization system.
April 16
It’s springtime here in the Northern Hemisphere—a time for renewal.
After months of laying a foundation and building systems, this month invites you to declutter the physical and digital aspects of your business. By clearing out what no longer serves you, you’ll create space for new opportunities and fresh energy.
Opening this “door to peace” allows you to step into a lighter, more organized future, where your business runs smoothly and leaves you free to focus on your creative vision.
- Empty your inbox for a fresh start.
- Conquer piles and files that you’ve been neglecting far too long.
- Get answers when you need them because you will have access to all of my learning modules, tools, processes, strategies, and associated resources. See FAQs for more about how access works.
- Plan during your 3 planning workshops in May, September, and January.
- Hone strategies and ask questions during monthly Labs.
- Stay focused by following our seasonal themes: your artist brand, expand your network, and explore opportunities for the future.
- Discuss studio ideas and challenges in our monthly Studio Talks.
- Conquer procrastination with the group energy of our Get It Done Days and coworking sessions.
- Connect with other devoted artists in our private Art Biz Connection community.
Is it time to do this for yourself?
Your 1 year begins whenever you enroll, which might be in the middle of a season. If that’s okay with you, it’s okay with us!
OPTION 1: PAY IN FULL
Just $1200 for the whole year
Paying in full immediately unlocks the contents of our vast vault of lessons.
OPTION 2: MONTHLY PAYMENTS
$112/month for 12 months
$1344 total. Gives you access to our current season with full access by the end of your year.
Download the info packet to see our preliminary schedule.
"
Your well-planned year-long program helped me to engage more intentionally with my supporters and collectors, develop supporting materials that have greater depth and appeal, and implement systems that will be priceless as my art continues to grow.
Your community facilitates and encourages artists to thrive.
GRACE MCCLYMONT
Jan-April 2025
ESSENTIALS for ORGANIZING YOUR BUSINESS
Start a new year by updating old systems and creating new ones that can support business growth. Disorganization leads to missed deadlines and lost opportunities. It’s time to turn that around. Automate the tedious parts of your business and streamline processes and decision-making so you can spend more time in the studio.
- Clean up your piles and files so that you can quickly find things when you need them.
- Commit to a system for projects and tasks that will keep you focused.
- Document procedures for business (and personal tasks) you will repeat.
- Create, with the help of templates, must-have forms that you will reuse. Think: contracts, email responses, commission procedures, student guidelines.
- Articulate business policies for clear boundaries that allow you to make faster decisions.
May-Aug 2025
ESSENTIALS for ONLINE MARKETING
Approach your online marketing as an opportunity rather than feeling compelled to do more. It’s a chance to connect with more people, but it doesn’t have to be overwhelming.
Do it your way!
- Audit your online presence to make sure you’re putting your best foot forward.
- Build a content structure so that you always have ideas for sharing (and know where you don’t need to waste your time).
- Select the online channels you want to commit to (and ignore the rest).
- Create a content calendar so you don’t forget the important stuff.
- Leverage the content you create. Why just use it once?
Sep-Dec 2025
Season TBA
Will you join us?
Your 1 year begins whenever you enroll, which might be in the middle of a season. If that’s okay with you, it’s okay with us!
OPTION 1: PAY IN FULL
Just $1200 for the whole year
Paying in full immediately unlocks the contents of our vast vault of lessons.
OPTION 2: MONTHLY PAYMENTS
$112/month for 12 months
$1344 total. Gives you access to our current season with full access by the end of your year.
Download the info packet to see our preliminary schedule.
FAQs
Includes?
Refund policy?
Access period?
Time commitment?
Personal feedback?
Includes?
- The year-long Essentials includes the entire contents of our learning center, 81+ lessons; the Shows & Sales season includes the learning modules specific to that topic. Pay in full to access everything immediately.
- Monthly Labs to review and discuss the learning modules.
- The year-long Essentials includes 3 Live planning workshops (January, May, and September).
- Membership in our community forum with member-connecting sessions, support, and accountability for the duration of your membership.
- Download the info packet and schedule.
Refund policy?
If you are unhappy with your purchase of this online program, you may request a refund within 3 weeks of your purchase date. No questions asked.
Access period?
You have access to the recordings, transcript, and worksheets forever because you can download everything! It will all be on the learning center site until we need to take it down (it happens!), at which time you’ll be notified as long as you do not unsubscribe to our emails.
If you pay in full, you get access to everything immediately. If you pay monthly, your access to the contents of my learning center vault is unlocked as the months roll along.
You have access to our Art Biz Connection community for the duration of your learning program (1 year for the full Essentials and through December 2024 for the Shows & Sales season on its own).
Time commitment?
If you’re like me, you probably want to know how much time this will take. 😉
The truth is it will take as much time as you allow. That’s why I will encourage you to create a learning plan for the class—with my guidance. Then use our weekly progress reports for accountability.
You will never be able to consume all of the learning modules, implement them, and participate in the live gatherings. Dip your toes into what is available and see what works for you.
You have to approach this as a time for learning in order for it to be beneficial. It won’t work if you just spend money and hope it’s going to rub off on you.
But I’m asking you to review the on-demand learning modules before each Lab so we can discuss them. You should set aside a couple of hours for that. And more if you have more work to do in a particular area.
Personal feedback?
Personal feedback sessions and private coaching is not included.
I do respond to questions during our live Labs on Zoom and am very active in community discussions.
Please see this page if you are interested in private coaching.
"
I think of taking a course from you as a little like throwing the I Ching, or reading Tarot… there is something I need to understand being offered to me, and if I tune in with attention, it will be revealed!
I refer to my binder from courses with you on a regular basis, when I need a jumpstart or a new take on tasks. I always find help and encouragement there.
ANDIE THRAMS
Why postpone potential positive results?
Your 1 year begins whenever you enroll, which might be in the middle of a season. If that’s okay with you, it’s okay with us!
OPTION 1: PAY IN FULL
Just $1200 for the whole year
Paying in full immediately unlocks the contents of our vast vault of lessons.
OPTION 2: MONTHLY PAYMENTS
$112/month for 12 months
$1344 total. Gives you access to our current season with full access by the end of your year.
Please email us with any questions or just to say Hi. Reference “Essentials” in your subject line please.
