Home-based art sales are all the rage. I love the idea because these sales have low overhead and the comfort factor: you're welcoming your guests into a relaxed, familiar setting. But regardless of how comfortable the setting is, the focus is still on making sales.
Did you ever consider that inviting your fans into your (or someone else’s) home could be a reward in itself? It could be your way of saying Thank You for their support.
Follow the example of artist Janice Mason Steeves. Instead of planning a sale, you could schedule a preview.
Let’s say you have a new body of work and an upcoming exhibit of that work. You invite your fans or top collectors to a preview of the work before anyone else sees it. This invitation to be among the first to view your new work demonstrates how special the invitees are to you and recognizes their support. You’re throwing a party in their honor!
There’s a twist: Nothing is for sale. It can’t be for sale because you have to save it for the exhibit.
Focus on Your Guests
Without the pressure of trying to sell your art, you’re free to focus on your guests and enjoy yourself. You spend the evening schmoozing, expressing your gratitude, and introducing your guests to one another. You shine!
At the end of the evening, you can hand out invitations or save-the-date announcements for your upcoming exhibit.
FINAL WORD: Scheduling a preview of your art is a way to reward those who have supported you in some way. It takes the pressure off of sales and allows you to focus on your guests.
The podcast is an audio version of this content.