You make the work. That’s the hard part.
But when someone asks you about it—what it means, where it comes from, or why you make it—do you freeze? Or, worse, go on and on about absolutely nothing relevant?
You’re not alone.
Most artists I’ve worked with over the years aren’t prepared to speak confidently or write clearly about their art. And yet … we all know that the opportunities come when you’re ready to share your story.
That’s exactly why I created this free guide:
28 Prompts to Shape Your
Art Marketing Message
These journaling prompts are designed to help you uncover the words that feel most true to you.
Words you can use in your bio, on social media, in interviews, for grant applications—or just to feel more grounded when talking about your work.
Inside the guide, you’ll find prompts that help you:
This isn’t about writing an artist statement. It’s about getting clear on how you talk about your work—so you’re ready when the spotlight finds you.
Get From Studio to Spotlight and start shaping your story today.
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Alyson Stanfield is an artist advocate, author, and business coach who has helped thousands of artists confidently promote their work and grow sustainable careers.
She’s the host of The Art Biz podcast, author of I’d Rather Be in the Studio, and founder of Art Biz Success, where she teaches the mindset, marketing, and business strategies artists need to thrive.
Sent every week or two. Includes new articles, available programs, and episodes of The Art Biz podcast.
28 Prompts to Shape Your Marketing Message
Get clarity for your bio, statement, media pitches, social media posts, conversations, …
Your Background . Your Approach & Process . Your Audience & Impact . Your Vision & Voice
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