author

Alyson Sheldrake

Producing a Monthly Digital Magazine with Alyson Sheldrake (ep. 199)

Bored with newsletters? Alyson Sheldrake has published a digital magazine every month for 10 years. It promotes her work, her husband’s photography, and local businesses, reaching about 17,000 people per edition.

Alyson loves writing, designing, and publishing the magazine, calling it “the newsletter that thinks it’s a magazine.” Through Snapshot!, she promotes others who, in turn, help promote her.

By embracing rejection, artists can push their boundaries, take more risks, and ultimately protect and elevate their reputations.

Producing a Monthly Digital Magazine with Alyson Sheldrake (ep. 199) Read

Jason Kotecki

Beyond comparison and jealousy with Jason Kotecki (191)

More than 10 years ago in a crowded conference in Philadelphia, artist-writer-speaker Jason Kotecki had an epiphany. He realized that he had a talent stack that could set himself apart from other speakers.

In this conversation, Jason encourages you to find the additional gifts that will differentiate you from other artists and allow you to move beyond comparanoia and jealousy. We also discuss his income streams and collaborating with his wife, Kim.

Beyond comparison and jealousy with Jason Kotecki (191) Read

The Art Biz ep. 87: Secrets from Copying a Masterpiece with Lilianne Milgrom

The subject line in my inbox said Podcast Pitch. Oh no, another one of these, I thought.

But this had an addition. It included a reference to one of my clients after the words Podcast Pitch. One of my favorite clients. This one I have to pay attention to.

The podcast pitch in question came from Lilianne Milgrom, who had just finished writing a book. (Again, the thought of “oh no” entered my head. Another artist-turned-author.) You can see that I was skeptical, but her pitch was perfect. I get tons of podcast pitches, but none have been better than hers. It was right on target.

I gave her book a go and, truthfully, couldn’t put it down. I looked forward to reading it every night. I didn’t want to finish. It was that good.

It contained art history, intrigue, sex, and scandal. How could it not be fascinating?

My conversation with Lilianne in this episode of the Art Biz Podcast isn’t only about the book. It’s the story of how the book came to be—which is a lesson in itself—and has its roots in her decision to be a copyist at the Musée d’Orsay in Paris, copying Courbet’s scandalous painting, L’Origine du Monde (The Origin of the World). She learned valuable lessons, exercised her courage muscle, and became a better artist as a result. The experience led to the writing of the book that so engrossed me.

Lilianne and I talk about all of that and how she juggles her art and writing. She also shares tips for pitching to podcasts, which are equally valuable for other media pitches.

⚠️ WARNING: This post and interview contain art (and what some might see as imagery and conversations for adults only)

The Art Biz ep. 87: Secrets from Copying a Masterpiece with Lilianne Milgrom Read

Painting by artist Carol McIntyre

The Art Biz ep. 37: Publishing a How To Book for Artists with Carol McIntyre

Do you think you might have a book in you?

Why not do it?!

Writing a book could increase your credibility, contribute to your legacy, and impact many lives.

A lot of people think that writing a book is the hard part of getting your book published. Not to take anything away from the difficult work that goes into the writing, but it is only a small portion of the entire book publishing process.

I learned about the process when the first edition of my book, I’d Rather Be in the Studio, was published in 2008 and was reminded of the long book-publishing journey when the 4th edition was released earlier this year. There are so many moving parts and, like many businesses today, book publishing is a fast-moving industry.

Those moving parts come, of course, with an expense line in your budget, which means it’s very helpful to know what you’re getting into before you start down the book production path.

You really want to know 1) that you will be able to pay for the cost to publish and 2) at what point you’ll begin to make a profit. In order to accomplish that second thing (the profit thing), you also need a marketing plan specifically for your book.

I confess I didn’t talk to enough people.

My guest for this episode of the Art Biz Podcast is artist Carol McIntyre, the author of I Just Want to Paint: Mixing the Colors You Want. In the book, Carol teaches a step-by-step color mixing method for frustrated painters of all media who want to stop making mud and start mixing the colors they want with ease.

Listen now to hear Carol’s process and advice so you can avoid the sticker shock of publishing your own book.

The Art Biz ep. 37: Publishing a How To Book for Artists with Carol McIntyre Read

The Art Biz ep. 9: How Two Artists Self-Published and Are Promoting a Successful Book Together

As an author, I know it’s not easy to write a book. It’s hard enough to do it on your own, but what if you have a partner?

I was intrigued to learn how Rebecca Crowell and Jerry McLaughlin came together to write their new book Cold Wax Medium: Techniques, Concepts, and Conversations.

It’s a gorgeous tome that has quickly become the go-to resource for anyone who wants to know anything about cold wax. (We were talking 2nd printing already!)

In this episode we discuss:

  • How Rebecca, in Wisconsin, and Jerry, in the Bay Area, collaborated long distance.
  • How they funded the book’s production.
  • How they divided the writing process.
  • How they are marketing (successfully!) Cold Wax Medium.

I also asked them to share advice for other artists who might be interested in writing a book.

Please enjoy this behind-the-scenes peek at how this book has become a hit.

LISTEN NOW…

The Art Biz ep. 9: How Two Artists Self-Published and Are Promoting a Successful Book Together Read

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Consider 44 possible reasons why your art isn't selling.

Cover of free report: When Your Art Isn't Selling
  • External Factors
  • The Work Itself
  • How You’re Showing It
  • The Buying Experience
  • How You’re Connecting
  • How You’re Promoting It

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