branding Archives

two small square painting of bright pink and turquoise stripes by artist Alexandra Squire | on Art Biz Success

The Art Biz ep. 133: How You Want to Be Perceived as an Artist with Alexandra Squire

Your art is created in the studio. Your brand is created in the minds of others. Your brand exists in the minds of viewers, buyers, collectors, and gallerists.

Above all, knowing your brand (how you want to be perceived in the eyes of others), helps you make decisions. If opportunities aren’t aligned with your brand, you say No.

The Art Biz ep. 133: How You Want to Be Perceived as an Artist with Alexandra Squire Read

Behind the Scenes: Rebranding Art Biz Coach

Ta da! We did it!

We have a new look at Art Biz Coach, and I’m using today’s post to give you the inside scoop on how all of the pieces came together.

Back in January, I asked if your brand was missing you because I had concluded, with the help of my mastermind buddies, that my personality was a little absent from the Art Biz Coach brand, especially in the visual manifestation of Art Biz Coach.

So I hired Rachel Dunham of Brand Therapy to work some magic on me. We’ve been working on this for more than two months.

The First Steps to a New Brand

I didn’t pay Rachel $75 to come up with a quick logo. I wanted a much deeper process for a more profound transformation.

Behind the Scenes: Rebranding Art Biz Coach Read

Is Your Artist Brand Missing You?

At the mastermind retreats with my coach and mentor, everyone in the group receives a “hot seat,” where we are given the opportunity to tackle one big issue in our businesses. For my hot seat, I chose to talk about my brand. To prepare the group, I reminded them of some of the websites and

Is Your Artist Brand Missing You? Read

Wade Hinderks of Purpose Into Profits gives a video testimonial for Re Perez’s Branded the Event.

Branding Your Art Business

For years I have tiptoed around using the word “brand” for fear that it made art sound too commercial. No more! I’m ready to embrace the idea of branding after spending three full days at Re Perez’s Branded: The Event last week. I encourage you to embrace it, too. Here is a sampling of what I learned at Branded.

Branding Your Art Business Read

Twitter Tweekly for November 17 2013

Just in case you missed these tweets from my fingertips >>> 50 tips for free publicity via @PublicityHound pinterest.com/publicityhound… New pics of Art Biz Makeover day 2 at facebook.com/media/set/?set… Artist shares how she turned real-estate article into a mention of her art artistmarketingguide.com/1/post/2013/11…

Twitter Tweekly for November 17 2013 Read

What Do You Call Yourself?

Are titles necessary? Are titles limiting? Do you have a title for yourself? Like, when someone asks you what you do, do you say “I’m a(n) . . . ” Do you have more than 1 title?

What Do You Call Yourself? Read

Rebranding

I am my brand. It’s what I tell artists all of the time. YOU are your brand. The work we do contributes to the brand, but we are known by our individual names. Here are some thoughts on rebranding my business–thoughts that might help you with your brand.

Rebranding Read

Spit Shine Your Image

How others perceive you is based on four things: your art, yourself, the venues where you show and sell your art, and your marketing materials. All of these are used in promoting your art.

Spit Shine Your Image Read

Art Marketing Action Podcast: Spit Shine Your Image

The weekly Art Marketing Action podcast is an audio version of the newsletter of the same title. This week is all about cleaning up your weak areas so that you can present yourself to the world in the brightest light.

Art Marketing Action Podcast: Spit Shine Your Image Read

branding

The First Steps to a New Brand

Your Artist Mailing List: Rethinking + Assessing