Of course your art will delight some people immediately upon introducing yourself. But how can you take an extra step to see that they’re also delighted by you as a person?
In order to delight someone, there must be an element of surprise. It’s a gift that seeks nothing in return but the light in recipients’ eyes.
Delight Someone (Everyone) Read
A retrospective is an exhibition that shows off the entire oeuvre of an artist’s career. Typically arranged chronologically and later in an artist’s life, retrospectives treat art viewers to the progression of the work in a single space. I try to visit as many retrospectives as I can for artists I admire, which sometimes involves
Your Life’s Work: The Artist’s Retrospective Read
A retrospective is an exhibition that shows off the entire oeuvre of an artist’s career. Typically arranged chronologically and later in an artist’s life, retrospectives treat art viewers to the progression of the work in a single space. I try to visit as many retrospectives as I can for artists I admire, which sometimes involves
Your Life’s Work: The Artist’s Retrospective Read
Jay Baer, author of Youtility: Why Smart Marketing Is About Help, Not Hype, says “If you sell something, you make a customer today. If you help someone, you may create a customer for life.
Artists are often left out in the cold with marketing practices that seem to be suggested for more service- or product-oriented businesses. You can create resources for your buyers and collectors, students, other artists, and/or your local community, which are as helpful to them as your tools are to you.
How Artists Can Apply Youtility Marketing Read
I seem to be recommending mind maps to artists with great frequency these days, so I thought it would be useful to review what they are and how you can use them in your art business. A mind map is a tool for brainstorming or organizing your ideas. Mind maps are great for creatives and artists because they put words and ideas in a visual format.
Mind Mapping Your Ideas and Events Read
Crowdfunding is helping artists everywhere get their projects off the ground. It’s increasingly popular to use sites like Kickstarter and Indiegogo to raise money for exhibitions and art production. Guest blogger Elizabeth St. Hilaire Nelson shares how she crowdfunded her participation in ArtPrize – without the use of a crowdfunding site.
Funding Your Art without Kickstarter Read
Kirstin Borror writes: “My difficulty seems to be staying focused on one creative idea at a time. Any tips?” Creativity coach, Romney Nesbitt responds, “Dear Kirsten, You may be fighting a losing battle. The natural tendency of creative people is to carry the seeds of many ideas at the same time; the trick is keeping all ideas moving forward. . . . “
Idea Jumping Trumps Forced Focus For Artists Read
If you’ve read chapter 14 of I’d Rather Be in the Studio you’d pick up some great ideas from artists who are promoting their work in creative ways. I love telling these stories and plan to keep sharing them with you as long as you let me. Here are two more of the same ilk and a third one for extra inspiration.
3 Artists Inspiring Me Right Now Read
Guest Blogger Leah Markham shares 4 lessons she learned from her encounter with a unique marketing technique she experienced in a London park.
4 Lessons from Naked Marketers Read
Damien Hirst’s Complete Spot Challenge got me thinking about having exhibitions in multiple venues. How could you turn this idea into a gimmick that would generate buzz about your art?
Another Gimmick or a Passport to Your Art? Read
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