Consider posting online previews of your work before an opening, but remember – you don’t have to reveal all of the work in a show at once, nor do you have to reveal it to everyone.
Go Ahead and Spoil the Surprise Read
It’s easier to make connections online when you have good photographs. I know I’m relentlessly preaching the value of good language, but don’t neglect excellent photos. And I’m not just talking about photos of your art. Never underestimate your audience’s desire to know more about you and more about your life as an artist. How
Photo Ideas to Shake Up Your Online Presence Read
If you ever hesitate to use the same image in more than one self-promotion piece, remember this story about why I selected a specific piece of art to use in my newsletter. Familiarity can be a good thing. At least that’s my theory.
Subliminal Imaging: Warming Up People to Your Art Read
When you’re asked to provide someone with a digital file of one of your images that is 355 ppi and 400 pixels on the longest side, can you do it within 15-20 minutes? Don’t be hindered by an inability to use technology effectively. And don’t interrupt others for help with something that you should know how to do.
Master Your Digital Images Read
Photographs of your art in situ add a whole new dimension to the presentation of your work. In art, in situ means the place where the artwork is installed or exhibited. Rather than showing the work by itself, photograph it in a likely environment. If you make two-dimensional fine art, you could photograph your art
Snap Photos of Your Art In Situ Read
Which would you rather embrace: The great publicity, goodwill, and friendships that come when others can promote your art (properly!), or the possibility that someone somewhere at some point might use your images improperly? Do what you can to protect your images properly, but don’t be so fearful that you miss out on opportunities for others to promote your art for you. Make it easy to be talked about!
Make It Easy for Others to Promote Your Art Read
Are you hiding your accomplishments? If I visit your website or blog, would I know that your work was on the cover of a magazine, featured in an article, or that you received an award? I’m not talking about a list on a résumé. I’m talking about graphics and photos. As a visual person, you
Get a transcript of episode 182 of The Art Biz (Rethinking Mailing Lists for Artists) followed by a 3-page worksheet to evaluate the overall health and usage of the 3 types of artist lists.
Where can we send it?
To ensure delivery, please triple check your email address.
You’ll also receive my regular news for your art business.
