Every marketing effort should be a test. Nothing in your routine should be considered sacred because you want increasingly better results.
If you’ve been doing the same things to promote your art in the same way and wonder why you’re not getting better results, here are 54 things you might want to tweak and re-test.
Test your art marketing efforts for better results Read
Guest blogger: Kathryn Goldman
The short answer is “No.”
The longer answer is that most artists are not going to have their art taken by someone like Richard Prince who has commercial stature and deep pockets. The threat to most artists is from every day Internet “sneak thieves” – lazy non-creatives who right click, copy and paste. Prince did more than that, but not much more.
Copyright is still useful for artists despite the actions of Richard Prince and the expansion of the defense of fair use.
When it came to light that Richard Prince appropriated wholesale the work of Instagram users, added a few phrases of his own to the comment thread, enlarged the images and charged $90,000 for a print, many in the art world (and the legal world) were troubled by his actions. Others, not so much.
Some of the original creators of the Instagram images have sought revenge of sorts by selling the image they created for $90 in an attempt to undermine Prince’s market. The effectiveness of that strategy is questionable. Without Richard Prince’s actions, those Instagram artists would have continued operating in relative obscurity.
Many agree that obscurity is a bigger problem for artists than infringement.
Has Richard Prince Killed Copyright Protection For Artists? Read
The November 2014 / January 2015 edition of Professional Artist magazine features an article by me titled “Think Before You Leap: Beware of People Who Tell You to Follow Your Passion.” The editor suggested photos of artists at work to accompany the article and I knew exactly who to contact: ceramic artist Patricia Griffin. Patricia is
5 Steps to a Magazine Feature of You and Your Art Read
One of the sessions at the Arts Festival Conference in Portland, sponsored by ZAPP, was “Public Portfolio Critique.” A mock jury of 6 people sat at the front of four screens in a large room. One at a time, artists’ slide presentations were projected as they might be in a slide jurying situation. The jurors
How to Improve Your Slide Submissions for Juries Read
Imagine the scenario: A patron visits your open studio event, walks around for a few minutes, and asks, “Are these for sale?” Or this version: A friend shares an image of your art that you posted on Facebook. Hundreds of people see it and a handful wish they could own it. But they think they can’t afford it because there’s no price. So they forget about it and move on.
Yep, It’s Art and It’s for Sale Read
What if, instead of worrying about everyone with a cell phone camera in front of your art, you encouraged taking photos and sharing? Don’t dismiss this right away. Let me explain. On two occasions I have witnessed audiences embrace a speaker or situation that encouraged photography.
Here’s how those went down.
I saved my all time favorite plugin for the final installation of my top choices for WordPress plugins: NextGEN Gallery. There is so much that you can do with NextGEN Gallery, the least of which is managing and organizing your work into separate distinct galleries.
Essential WordPress Plugins for Artists: Showing Off Your Art Read
Poor things. They’re barely three years old and they’re already considered past their prime. I’m not talking about the horses running the Triple Crown races this year. I’m talking about your art – where you should and shouldn’t show aging work.
Should Your Older Art Be Put Out to Pasture? Read
Guest blogger Kim Bruce shares how adding an (unobtrusive) watermark to your images protects your art and provides a way for people to find you and your site.
Anyone Can Snip: Protect Your Art with Watermarks Read
Consider posting online previews of your work before an opening, but remember – you don’t have to reveal all of the work in a show at once, nor do you have to reveal it to everyone.
Go Ahead and Spoil the Surprise Read
