Test Your Art Marketing Efforts for Better Results
Have you been promoting your art the same way for years without seeing better results? Allow me to remind you of this quote.
Insanity is doing the same thing over and over again and expecting different results.
It first appeared in 1981 text from Narcotics Anonymous and has been misattributed at various times to Albert Einstein, Benjamin Franklin, and Mark Twain.
If the quote is true, are you nuts?
Being Persistent and Consistent with Your Art Marketing
You are undoubtedly investing a lot of time and resources into your art business: websites, blogs, social media, videos, newsletters, postcards, and more. That’s terrific!
I’m a big fan of persistence and consistency—in doing the same thing over and over again—in marketing. You must commit to certain repeated marketing tasks before you can judge their effectiveness.
At the same time, I believe in tweaking aspects of your marketing as you go along. As an entrepreneur interested in earning money from your art, you want to understand what’s working and what isn’t. This is why it’s critical to track your numbers.
You should learn something with each new artwork, email, newsletter, or blog post, and you need to use that knowledge to get better results in the future.
Every marketing effort should be a test. Nothing in your routine should be considered sacred because you want increasingly better results.
What brings you the most clicks?
What blog post is attracting the most attention?
What results in more subscribers?
What leads to more opportunities?
What has given you the most engagement on social media?
What did you send that encouraged immediate responses from recipients?
Use the lists here to adjust, test, and repeat for improved results.
Test Your Art Marketing Efforts for Better Results Read
