Your #1 asset in your art business is the people you know and, more importantly, the people who know you. We group these people together, call them a “mailing list” and store their information in a database. If we’re on top of things, we use that information from time to time. 😉 Previously, I defined
Redefine Your Mailing List Read
The definition of a mailing list should be expanded and reconsidered as a “contact list.” Social media puts you in touch with all kinds of people that aren’t on your traditional mailing list.
Jeanne Guerin-Daley started an artist newsletter, but there are still many people in her contact list who have not subscribed. She’s knows a lot of them would be interested in receiving her updates, but she doesn’t want to violate their trust or any spam laws. How does she encourage them to subscribe? I applaud Jeanne’s
Invite Friends to Join Your Newsletter List Read
Two things about my process for collecting contact information are key. 1. There is no sign-up in full view, so the information remains private. 2. The request is active and in person. When people give us their email, they know they’ll be getting a “painting in their inbox” (and an immediate thank you for stopping by the show) and nothing more.
A Strategy for Asking People for Their Contact Information Read
Last week The Wall Street Journal ran an article titled Firms Hold Fast to Snail Mail Marketing. In a nutshell, businesses are finding that 1) email gets lost or is quickly deleted and 2) their customers miss some of the mail they used to receive regularly in their mailboxes. When I advise artists not to
You never know what will take place over the course of a year. You never know how many other artists that person is going to run into in the months to come or how many other portfolios he’ll look through. You have to keep your name in front of people.
Don’t wait until they’re ready Read
One of the last three steps toward selling your art is creating your mailing list. Anyone can do this! You know people, right? Start there–with everyone you know.
The First 4 Steps Toward Selling Your Art: Step #2 Read
