As an artist, you thrive on creative expression, but that same impulse can sabotage your marketing. Without a system, your materials end up scattered and confusing for collectors.
The solution isn’t more design tricks. I t’s a brand kit rooted in your identity. In this episode, I explain why identity comes before design, and how a brand kit can build trust while saving you time and energy.
Why Every Artist Needs a Brand Kit (239) Read
Your art is created in the studio. Your brand is created in the minds of others. Your brand exists in the minds of viewers, buyers, collectors, and gallerists.
Above all, knowing your brand (how you want to be perceived in the eyes of others), helps you make decisions. If opportunities aren’t aligned with your brand, you say No.
The Art Biz ep. 133: How You Want to Be Perceived as an Artist with Alexandra Squire Read
If I were asked for advice on promoting my workshops, these are the actions I’d encourage organizers to take. Please use this format as a guideline and adapt it to any event.
Promoting Events 6 Months Out Read
In celebration of the 10th anniversary of the Art Marketing Action Newsletter, here are the top 10 marketing advice articles from Art Biz Coach. Includes writing, blogging, exhibiting, and more. What’s #1 ?
Top 10 Marketing Advice Newsletters from Art Biz Coach Read
These are not art marketing strategies: having a website, starting a blog, signing up for Twitter, adding a page on Facebook. My definition of an art marketing strategy is a thoughtful plan for putting your art in front of more people and engaging potential audiences. What strategies are you using to keep your name and
Your Art Marketing Strategy Read
