newsletters Archives

Rx for Sloppy Newsletter Syndrome

There’s an epidemic going around.

Don’t panic. If it strikes, you won’t need to rush to the ER or be quarantined. But you will need to take immediate action.

Your physical health isn’t in peril, but the health of your art business is at stake.

The epidemic is SENS – Sloppy Email and Newsletter Syndrome. Let me explain the symptoms so you can self-diagnose.

Symptom 1: Missing Name

This is the most destructive of all the SENS symptoms.

Rx for Sloppy Newsletter Syndrome Read

©2013 Nadia Nadege, Caminus. Mixed media on wood, 42 x 62 inches. Used with permission.

Afraid of Sending Too Many Emails to Your List?

How to make sure people on your list receive invitations without bugging them too much?

Afraid of Sending Too Many Emails to Your List? Read

Conquering Newsletter Anxiety

Most artists start an e-newsletter with good intentions of staying in touch with their list. They imagine a monthly newsletter with regular columns, special features, and a calendar of upcoming events. It starts out good enough, but then something goes wrong for some artists. It goes a little like this . . . One newsletter

Conquering Newsletter Anxiety Read

Why Artists Publish A Newsletter

Let’s talk about anything you want. You start. . . I want to talk about my newsletter. I hate receiving other people’s newsletters when they’re mostly “buy stuff from me,” so I’m looking for other options to make my newsletter valuable to recipients. Ultimately, the purpose of my newsletter is to create sales. . . Whoa. I was with you until that last sentence. Your artist newsletter isn’t for making sales.

Why Artists Publish A Newsletter Read

© Bonnie Jean Woolger, Ink drawing. Used with permission.

Untangling Blogs and Newsletters

Have you wondered why you write regularly on your artist blog and send a newsletter?
Seems like you’re duplicating effort, right? You’re tangled up in knots because you can’t see the difference between the two or the value in having both. Let’s see if I can help untangle this mess for you.

Untangling Blogs and Newsletters Read

Sara Drescher Braswell coordinates her marketing efforts across platforms.

Coordinating Your Marketing Efforts

Artists everywhere are throwing their arms up in frustration. Sure, it’s great to have free self-promotion tools on the Internet, but . . . Dang! . . . enough already! Website, blog, newsletter, email, Facebook, Twitter, G+, LinkedIn, YouTube, Pinterest. The list just keeps exploding. How do you keep up with it all? The answer is: You can’t!

Coordinating Your Marketing Efforts Read

A Simple Structure for Creating Content

If you’re looking to expand your online presence and influence, content creation is paramount. Here’s a simple 2-step process to follow in creating a content structure.

A Simple Structure for Creating Content Read

Eye Candy in My Inbox

Take a look at how the newsletter from the American Craft Council so visually appealing. Then consider how your art is visually laid out on a page. How do your colors, fonts, and images relate to one another? Squint your eyes. Is the art the most important element in the message?

Eye Candy in My Inbox Read

Artist Newsletters < Deep Thought Thursdays

A few months back, Laura said that she felt the idea of newsletters is “broken.” Since I’ve been wrestling with the format of the Art Marketing Action newsletter for a few months now, Laura’s comment got me thinking. Are newsletters still of value?

Artist Newsletters < Deep Thought Thursdays Read

The Process of Producing a Newsletter

I start writing the Art Marketing Action newsletter a week ahead of time. I have Evernote notebooks full of possible topics to write on, but my best newsletters are in response to something happening at the moment.

The Process of Producing a Newsletter Read